recreational lifestyle brands · from certified organic soils with final products certified organic...
TRANSCRIPT
CSE: POT • OTCQB: WKULF • FSE: 0OS1
RECREATIONALLIFESTYLEBRANDSCBD+THC=CPG
Certain information set forth in this material may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, business strategy, use of proceeds, corporate vision, proposed acquisitions, partnerships, joint-ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management’s current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “predicts”, “intends”, “targets”, “aims”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.
FORWARD LOOKING STATEMENTS
RECREATIONAL CONSUMER BRAND STRATEGY
Weekend Unlimited’s new line of disposable THC* and
CBD pens come in three formulations: WKND! Bliss,
WKND! Escape, and WKND! Now. WKND! Bliss is a taste
of perfect happiness. WKND! Escape is the ticket to an
upbeat mood. WKND! Now will spark your creative mood.
*WKND! THC formulations are available only in select markets.
Weekend Unlimited’s love potion is an arousal lubricant
that contains CBD or a 1-to-1 formulation of CBD and
THC*. Silky and exotic, our formulations are designed to
enhance sensations, increase blood flow, and deliver bliss.
*WKND! THC formulations are available only in select markets.
ALL-IN-ONE VAPORIZER PENS
LOVEPOTION
Weekend Unlimited’s Relief Rx creams are designed to
relax and calm your body and relieve aches and pains.
Relief Rx creams are available in both THC* and CBD
formulations.
*WKND! THC formulations are available only in select markets.
Weekend Unlimited’s new line of pre-rolled smokes are
available in WKND! Bliss Hybrid, WKND! Escape Indica,
and WKND! Now Sativa. WKND! Bliss is a taste of perfect
happiness. WKND! Escape is the ticket to an upbeat mood.
WKND! Now will spark your creative mood.
*WKND! pre-rolls are available only in select markets.
RELIEFRX PRE-ROLLS
Weekend Unlimited exists to serve people’s desires for wellness and happiness by harnessing the properties of the cannabis plant to develop dependable products and experiences that enhance lifestyle choices.
Delivering Life’s Highs, Anytime, Anywhere!
OUR PURPOSE
Weekend Unlimited is laser focused on the emerging themes inthe cannabis industry:
WKND! BRANDBringing consumers that Weekend feeling, anytime, anywhere.
Unique artist inspired product line including vape, pre-rolls, topicals, elixirs, and edibles.
BEVERAGESVerve! - Established direct to consumer energy drink. Now with CBD formulations.
Champ Energy - Athletic focused energy and recovery beverages infused with CBD.
EDIBLESCanna Candys CBD gummies and hard candies.
Established recreational brand in California for over 5 years.
CANADAUp to 600-acre organic hemp project in Northern BC focused on export of CBD
concentrates to international medical markets.
Option to acquire 49% in licenced retailer in Alberta, Northern Lights Supply.
INVESTMENT HIGHLIGHTS
CBD retail distribution strategy will make WKND! a household name and will pave the way for our THC brands in adult-use legal markets.
Multi-state operator in CA, WA, OK. Significant pipeline of opportunities in other states.
Committed to recreational and wellness cannabis lifestyle brands and distribution.
Focused marketing strategy based on experiences to connect with brand ambassadors, facilitate adoption with tastemakers, and accelerate brand awareness.
CBD focus to achieve broad distribution and market awareness.
Leveraging co-manufacturing to rapidly scale operations.
STRATEGY
Selling in Majority of States and select International Markets
Launch & scale own consumer packaged brands for CBD in States & international markets
Accelerated market share with multichannel build strategy: convenience and big-box stores in 50 states
No 280e
Alberta Retail as regulated
A: CBD B: THCVertical MSO for THC in legalized States with own consumer brands in the categories of flower, concentrate, edibles and topical
Use CBD as trojan horse to expand market presence in US and Internationally
Growth through acquiring direct ownership MSOs or JVs (especially with economic empowerment licensees)
Alberta Retail as regulated
BRAND DISTRIBUTION STRATEGY
Weekend Unlimited represents the re-definition of a cannabis company:
CPG FIRST APPROACH
GLOBAL MINDSET
BRAND AFFINITY
01.
02.
03.
THE FORMULATHC + CBD = CPG
Growth trajectory in 2019 built upon indirect channels to create ubiquitous access to applicable products at grocery and convenience story.
Significant CBD Product Penetration
* Source: U.S. Census Bureau
Yes No
CBD BRANDS RETAIL DISTRIBUTION STRATEGY
Convenience Stores& Gas Stations Drug Stores
Grocery Stores
Tobacco Stores / Head Shops
Supercenters
Natural / Organinc Grocery Stores
Warehouse / Club Stores
174,183 43,169
30,129
11,3274,393
3,469
4,393
Champ is marketed to people who are living active and athletic lifestyles looking for an energy boost pre-activity and people who are looking for the calming effects of CBD post-activity. The promotional strategy for Verve! is focused on nightlife including, DJ’s, musicians, and experiences.
We will market to broad range of consumers through professional sports teams, lifestyle events, strategic product placement, and our brand ambassador program.
Established relationships with large contract packer (aka “copacker”), located in Arizona. Allows for scaling operations with limited capital expenditure.
based provider of water-soluble hemp oil formulations using nano-emulsion. Access to consistent supply of critical raw ingredient which is lab tested for safety & compliance and verified to contain 0.0% THC.
CUSTOMER ACQUISITION STRATEGY:
CONTRACTPACKER:
CBDSUPPLY:
STRATEGYWEEKDAY DISTRIBUTION
“Boomer Appeal” → 56 y/o women leading consumer in certain categories / markets
Brands tailored to Lifestyle types → Proprietary research + external data services (BDS, MJ Freeway etc.)
Product focus → High value, High return product brands: • Beverage → Future of Cannabis consumption • Edibles → Candy and the Gummy Factor • Flower → Packaging for Lifestyle applications • Concentrate → Vapes - Topical
Right Brand. Right Channel.
PRODUCT, BRAND DEVELOPMENT FOR ACCELERATED MARKET ENTRY
LIVE EVENT & PROMOTION STRATEGY
HIGH PROFILE CELEBRITY HOUSE PARTIES IN LOCATIONS INCLUDING LOS ANGELES, SOUTH
BEACH, MYKONOS AND LAS VEGAS.
LIVE FROM NYC
WEEKEND UNLIMITED LIVE LAUNCH SUMMER 2018 - VANCOUVER
A-LIST DJ’S AND ENTERTAINERS AT EXCLUSIVE WEEKEND UNLIMITED
LIVE CLUB EVENTS.
PLATINUM RECORDING ARTIST ROSETTE LUVE AT THE MMVA’S IN A JASON MATLO WEEKEND UNLIMITED ORIGINAL DRESS.
Priority Regions for Growth:CA, NJ, NY, OK, WA, Canada.
Targeted expansion focused on application stage, small and medium Company’s.
Deliver Capital and Expertise.
PRIORITIZING US STATES FOR GROWTH
CALIFORNIA LEAD POSITION
Cannabis is a legal phenomenon.
Australia and New Zealand will likely legalize recreational next.
Medical marijuana is legal in most EU countries and the continent will likely become a net importer.
Mexico and Columbia are positioning themselves to compete / partner with Canada.
Africa is already the third largest consumer of cannabis.
UN will issue a report on cannabis Q1 2019.
Brands will win and Weekend Unlimited is poised to build a winning brand presence in the US and internationally.
CSE : POT
INTERNATIONAL MARKET OPPORTUNITY
Provision capital and expertise to scale brand operations, distribution, sales and support.
CENTRALIZED SERVICESBRAND LAUNCHPAD
Capital
Production
Marketing
Logistics
Legal
Sales
Service
wknd! unlimited brands
NORTHERN LIGHTS ORGANICSWith the agricultural rich land and certified organic farming expertise, Northern Lights will become Canada’s first high CBD focused hemp & cannabis farm, grown from certified organic soils with final products certified organic
300-Acres will be dedicated to outdoor organic hemp for CBD extraction
Indoor cannabis cultivation will be housed in 68,000 sq. ft. of purpose-built grow rooms with rolling table automation
The Northern Lights Organics Campus will include veg, clone and genetics rooms and an extraction facility for CBD Hemp oils and concentrates.
ORCHARD HEIGHTS GROWERSWashington is a mature cannabis market with established retail network allowing Weekend’s brands to reach a broad consumer base.Cultivation and processing facility located in Wenatchee Washington, the “Apple Capital of the World”.
B2B model providing access to 7 acres and 6,000 square foot facility offering extraction, packaging, and distribution solutions to local cultivators.
Established partnerships with Wenatchee licence holders to launch WKND! Brand in Washington.
Future development of B2B nursery and tissue culture facility to service the Wenatchee cultivation market which is currently underserved.
Greenhouse Interior
NORTHERN LIGHTS SUPPLYNorthern Lights Supply is situated in Nisku, Alberta, at the intersection to Canada’s largest Oilfield industrial park, along Alberta’s busiest corridor, Highway 2 and opposite the Edmonton International Airport.
The store is 6,500 square feet of retail space, making it one of the largest approved retail Cannabis stores in Alberta. The store was designed to take advantage of the upcoming edible and infused cannabis products schedule to be legal in the fall of 2019.
First store to receive approval to advertise their brand along highway 2.
Weekend Unlimited has an option to acquire a 49% interest in Northern Lights Supply
CHAMP ENERGYBuilt on the foundation of daily growth for a healthy body and mind.
7.3 PH purified Active Water Nano Infused proprietary blend of 78 Vitamins, Electrolytes, and Minerals delivering Hyper Hydration.
222mg of Natural Caffeine from Green Coffee Guarana Extract
Infused with MCT Oil
Zero Sugar
5 Calories
30 mg of broad-spectrum Hemp Oil (in hemp version)
World class list of holistic ingredients blended to release the Inner Champ in everyone.
OFFICIAL PARTNER OF THESAN JOSE SHARKS
VERVE!Verve shatters the energy drink mold with its insanely healthy ingredients!
Boasting a refreshing, lightly carbonated tropical flavor, Verve provides sustained energy and ultra-premium nutrition without empty calories.
80 mg of caffeine from coffee beans
Refreshing lightly carbonated tropical flavor
Unique blend of energy-enhancing ingredients
12 essential vitamins
Major, trace and ultra-trace plant-sourced minerals
Powerful super-juice with mangosteen and aloe phytonutrients
No artificial sweeteners, flavors, or colors.
Be Bold. Drink Verve!
CANNA CANDYSLeveraging our experienced management team to launch hemp-derived version of our CBD products as the regulatory environment for edible cannabis products becomes clear in the USA and Canada.
California born and inspired brand.
Branded ingestible products offer defensible margins as prices for flower decline rapidly.
Proprietary product formulations with 31 flavours in multiple form factors.
Products are hand made, using lab-tested and passed CBD distillate & isolates for purity from microbes, pesticides, chemicals and other impurities.
Current focus on Gummies:data analytics show consumers increasingly trending towards this convenient and discrete cannabis ingestion method
Developing Canna Medibles and WKND! Wellness brands for use in medical markets.
Future product roll outs including chocolates, drink powder, hard candies, and THC versions.
Investigating CDB distribution opportunities in NY, FL, NJ, NC, TX, WA.
Achieving CBD Enlightenment, Lets Go!
* As of April 4, 2019, Closing share price of CAD $.12
Market Capitalization - CAD $49,156,432
WEEKEND UNLIMITEDMARKET CAPITALIZATION
Common Shares
Options
Warrants
Fully Diluted Shares
409,636,932
36,000,000
164,437,312
610,074,244
COMPARABLE BRAND FOCUSED CANNABIS COMPANIES
MARKET CAP
Average trading multiple ofUS MSOs / EV / EBITDA (2019) 18X
WEEKEND UNLIMITEDVALUATION COMPARISON
Origin House
DionyMed Brands
1933 Industries
Dixie Brands
Plus Products
$714M
$335M
$113M
$141M
$210M
Christopher BackusInterim President & CEO, Board Director
Brad RobbPresident Verve Beverage Company (VBC)
Kevin Ernst Board Director
Brian KeaneBoard Director
Terrell JonesVBC VP Business Development
Grant GuelichLead ConsultantWest Coast Production
Christian Jewkes VBC Brand Manager
Michael HopkinsonChief Financial Officer
GOVERNANCE & MANAGEMENT
Innovation: New and innovative formulations/flavors AND New hardware platforms (example all glass & ceramic cartridges to bypass the heavy metal issue, new innovative vape hardware partnerships)
Technology Platform: Direct to consumer sales (on the CBD side) and deploying a tech platform not just to track sales, but also to make it easy to WKND-ify any and all of our companies.
Brand Story: Following the model of Red Bull and Patagonia, both are media companies as much as they are product companies. Once we launch brands, the marketing machine will lean heavily on storytelling and experiences because it’s something we can do better than anyone else, and our name lends itself to it. WKND!
Innovation, Technology Platform, Brand storiesWHY WE WILL WIN:
Investor Relations
THANK YOU!
Phone: 236.317.2812
Toll Free: 1.888.556.9656
Email: [email protected]
www.weekendunlimited.com