Recruit More Effectively AND Increase Retention WITH Focus Group Input! . New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps New Camps/Old Camps/Day Camps/Resident Camps/Year-Round Camps Not-for-Profit Camps/For-Profit Camps/Private Camps/Specialty Camps Most typical response the way weve always done it' Curmudgeons Observation Just because youve always done it that way doesnt mean its not incredibly stupid. My Goal to create intentional, productive change TO CREATE THE BUZZ What do your clients really want? PARENT FOCUS GROUPS CAMPER FOCUS GROUPS Representing a Wide Socio-Economic Range $12,000+ for the summer to those whose children are fully-subsidized Parents/Guardians Small groups 3-7 average 5 some phone conversations Equity of Input KIDS honest and real gender/age/experience/timing Informal Anecdotal Reporting NOT Statistical Analysis BUT notably UNIVERSAL 4 F actors influence parents in the selection process Investment Potential or ROI What will each camper take home? Camp is MORE than fun & games CAMP = CHARACTER & CONFIDENCE Provocative Messaging ??????? your distinguishing elements Resonating Visuals Son in School Provocative Messages & Resonating Visuals Camp Run-a-Muck Memories that Last a Lifetime Camp Run-a-Muck 2016 SUMMER ADVENTURES Camp Run-a-Muck Where Kids Unplug and Connect Camp Run-a-Muck Character Confidence Courage DEMAND Parents Expect Special Treatment anonymous to intimate Majority of parents reported at least one of the camps ignored their requests for information and a number of the others never followed up. When information received via snail mail or electronically, names were often misspelled, there were typos and parents were left cold. When they did speak with camp reps, they were treated rudely and rushed. Final Cut Camps were confident, proactive and accessible. The selected camp helped parents see the return on investment for their child. Do you want parents to send their campers back to you? Deliver 6 items or there is no chance #1 Access & Responsiveness They never return my calls. Must connect with leadership & know their childs counselors #2#2 SAFE SAFE Cosmetically Pleasing SAFE Cosmetically Pleasing Well-Maintained SAFE Cosmetically Pleasing Well-Maintained BATHROOMS PRICING all-inclusive preferred camp store pricespalatable #3 This camp experience was worth every penny we paid. #4 CRISIS PROTOCOLS #5 Staff Hiring / Vetting 9-11 / Newtown Daily Logistical Issues Satisfy the Insatiable Parent Monster #6 Intentional Communication = whats best for campers keep parents informed and eager for the story I want EVERYONE to know my name. I want to take home a prize. I want to make a friend. I want to be part of the family. tend to your RITUALS I want to have an adventure that I can share with my friends at home. Bragging Rights! To Which Parental Priority Do You Plan to Respond? Which Camper WANT will inspire your orientation? WHAT BUSINESS ARE YOU REALLY IN? Session Guarantee Session Guarantee WHAT BUSINESS ARE YOU REALLY IN? Stay Motivated!FREE MONTHLY HINTS