recruitdc presentation by kerry noone, sodexo

26
1 So you launched a Corporate Career Facebook Page, now what? April 28, 2011 Kerry Noone, Sodexo

Post on 21-Oct-2014

1.069 views

Category:

Business


0 download

DESCRIPTION

Kerry Noone of Sodexo presents "So you launched a Corporate Facebook page, now what?" to share best practices, and policies and how to set expectations

TRANSCRIPT

Page 1: recruitDC presentation by Kerry Noone, Sodexo

1

So you launched a Corporate Career Facebook Page, now what?

April 28, 2011Kerry Noone, Sodexo

Page 2: recruitDC presentation by Kerry Noone, Sodexo

2

@SodexoCareers

#recruitDC

Page 3: recruitDC presentation by Kerry Noone, Sodexo

3

@SodexoCareers vs. @SodexoJobs

Page 4: recruitDC presentation by Kerry Noone, Sodexo

twitter.com/SodexoCareers/SodexoRecruitersbit.ly/SodexoTweeps

I’m not in this alone.

Page 5: recruitDC presentation by Kerry Noone, Sodexo

North American Facts:6,000 clients served in the U.S., Canada, and Mexico

10 million consumers served every day700 facilities management sites

9.3 million meals served every day120,000 employees in North America

8.0 billion (USD) in annual revenue (Fiscal Year 2010)

Worldwide Facts:15.3 billion € revenue

380,000 employees and 34,000 sites50 million consumers every day in 80 countries

21st largest employer worldwide

A few of the facts:

Page 6: recruitDC presentation by Kerry Noone, Sodexo

Just because we tell them how great we are doesn’t mean we are great.

At Sodexo, we believe that the Quality of Life contributes to the progress of individuals and performance of

organizations. We support and encourage our employees to shape their own future and grow with the company...

Page 7: recruitDC presentation by Kerry Noone, Sodexo

Our employer brand is the difference between working for a “food service company” and working for Sodexo.

Page 8: recruitDC presentation by Kerry Noone, Sodexo

People change what people think about our brand.

Real people with real stories.

Page 9: recruitDC presentation by Kerry Noone, Sodexo

twitter.com/SodexoCareers/SodexoRecruitersbit.ly/SodexoTweeps

Employees define your employer brand.

Page 10: recruitDC presentation by Kerry Noone, Sodexo

So you launched a Corporate Career Facebook Page, now what?Be responsive, authentic, and honest or don’t bother.

Page 11: recruitDC presentation by Kerry Noone, Sodexo

Recruiting outside the box starts with our own department.

Page 12: recruitDC presentation by Kerry Noone, Sodexo

It’s not about the numbers. Oh wait… yes, it is.

Page 13: recruitDC presentation by Kerry Noone, Sodexo

The numbers are not engagement. Oh wait… yes, they are.

More than 45% of our candidates used one or more of our social networking spaces in their Sodexo job search.

Page 14: recruitDC presentation by Kerry Noone, Sodexo

If you can’t get your own people to engage how are you going to get others to engage?

We want to engage in a meaningful and long lasting way.

Page 15: recruitDC presentation by Kerry Noone, Sodexo

 “The new technologies are not only changing the way we communicate, but communication itself, so much so that it

could be said that we are living through a period of vast cultural transformation. This means of spreading

information and knowledge is giving birth to a new way of learning and thinking, with unprecedented opportunities for

establishing relationships and building fellowship.”

Page 16: recruitDC presentation by Kerry Noone, Sodexo

Who the hello is going to argue with the Pope?

Page 17: recruitDC presentation by Kerry Noone, Sodexo

Sometimes it’s trial an error, sometimes it’s instinct, but most of the it’s strategy.

Page 18: recruitDC presentation by Kerry Noone, Sodexo

You have to know where you want to go before you start the journey.

Page 19: recruitDC presentation by Kerry Noone, Sodexo

Look at what other companies are doing. Add your own touch. Be respectful.

Page 20: recruitDC presentation by Kerry Noone, Sodexo

“If you don't have a mobile strategy, you don't have a future strategy.” - Ian Carrington, EMEA, Google

http://m.Sodexo.Jobs

• +3000 visits and just under 20,000 page views/month. 

• +93,000 page views in less than 6 months

• ~50% of visitors are on the Android Operating system;

23% on iPhone and 8% on Blackberry

• 8% of the traffic is now coming from iPads

Page 21: recruitDC presentation by Kerry Noone, Sodexo

We look at the company, we look at our numbers, we look at our tools, we look at our employees, and we make adjustments.

Page 22: recruitDC presentation by Kerry Noone, Sodexo

Accept that some days you're the pigeon, and that some days you are the statue.

Not everyone is going to “like” us.

Page 23: recruitDC presentation by Kerry Noone, Sodexo

First, have a comment policy. Second, stick to the policy. Third, make sure people know about your policy.

Page 24: recruitDC presentation by Kerry Noone, Sodexo

We will never reach the finish line.

If we do… then we did something wrong.

Page 25: recruitDC presentation by Kerry Noone, Sodexo

“I recently interviewed for a career position with Sodexo. Unfortunately I was not the person selected. The hiring

manager called me to explain the person selected for the position was a current Sodexo employee who was

advancing his career.

I was disappointed but I knew that I was right when I applied to Sodexo for a career position. Knowing that if you are currently employed with Sodexo and do well,

promotions will come. When looking for a new employer it is important to know how they treat employees. All this has done is make me want to work there even more.”

Page 26: recruitDC presentation by Kerry Noone, Sodexo

26

[email protected]@SodexoCareers

Text “KerryNoone” to 50500