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Recruiting and Retaining First Generation and Diverse Students by: Benjamin Webb

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Page 1: Recruiting and Retaining First Generation and Diverse students

Recruiting and Retaining First Generation and Diverse Students

by:Benjamin Webb

Page 2: Recruiting and Retaining First Generation and Diverse students

Outline: Identify the population Importance of Retention Attracting factors for First Generation and Diverse students Retaining factors for First Generation and Diverse students Opportunities for institutions going forward Challenges for institutions going forward Conclusion

Page 3: Recruiting and Retaining First Generation and Diverse students

What is a first generation student?

Defined as a student whose parent(s) or legal guardian(s) have not completed a bachelor’s degree.Verbiage has been changed in recent years to

completed from attended.

1in 4 Students entering higher education are first generation.

Page 4: Recruiting and Retaining First Generation and Diverse students

What is a Diverse Student?

A diverse student can be defined as a student that comes from a racially, ethnically, culturally and linguistically diverse family, community, or lower socioeconomic status.

Page 5: Recruiting and Retaining First Generation and Diverse students
Page 6: Recruiting and Retaining First Generation and Diverse students

Research.collegeboard.org

Page 7: Recruiting and Retaining First Generation and Diverse students

Trends of both populations:These students tend to come from low-

income families

Attain lower college entrance exam scores

Members of an ethnic or racial minority

Lack support from those at home including family and friends.

research.collegeboard.org/sites/default/files/publications/2013/8/presentation-apac-2013-first-generation-college-aspirations-preparedness-challenges.pdf

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Why is it important to recruit this population of

students ?

Page 9: Recruiting and Retaining First Generation and Diverse students

Population Growth

Hispanic Population on campus This group has grown from 10.6 percent of the nation's campus population

in 1995 to 15.4 percent in 2015.

The year 2043

African-American population growth

Asians population growth are projected

Maxwell, 2014

Page 10: Recruiting and Retaining First Generation and Diverse students

Research.collegeboard.com

Page 11: Recruiting and Retaining First Generation and Diverse students

Research.collegeboard.org

Page 12: Recruiting and Retaining First Generation and Diverse students

First Generation growth

30% of higher education students entering college are going to be the first generation to attend school. 24% (4.5 million students) will be BOTH first in their family to go to college

and be a low income student. Of the 7.3 million full-time undergraduates currently attending four-

year public and private nonprofit institutions, about 20% are the first in their families to go to college.

(Humphreys,2015).

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Financial Benefit:

Low EFC (expected family contribution) Full Pell eligible Full state grant eligible

PHEAA for PA

Internal funding will be low

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School Profile:

The Census Bureau projects that by the year 2100, the U.S. minority population will become the majority with non-Hispanic whites making up only 40% of the U.S. population

Making a school profile more diverse opens up recruiting opportunities for distant students

As you diversify your profile the university will appeal to the growing target market

Page 15: Recruiting and Retaining First Generation and Diverse students

Attracting Factors for First Generation and Diverse

Students

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Cost of schooling

Community

School Profile

Admissions

Page 17: Recruiting and Retaining First Generation and Diverse students

Cost of Schooling-Tuition Cost

Shell shock effectFirst impression

(Trends in Higher Education, 2015

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Cost of Schooling-Scholarship

Merit BasedAthleticEndowmentPrivate

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Cost of Schooling-Scholarship

https://oafa.pitt.edu/learn-about-aid/academic-scholarships/diversity-scholarships

Page 20: Recruiting and Retaining First Generation and Diverse students

Cost of Schooling-Scholarship

Athletics $2.7 billion in athletics scholarships awarded annually to

more than 150,000 student-athletes Must pass the NCAA Clearing House (2.5 GPA) D1 & D2 can offer partial scholarships (“belt”

Scholarships) D3 can not offer athletic Scholarships

D3 is also the largest

http://www.ncaa.org/about?division=d3

Page 21: Recruiting and Retaining First Generation and Diverse students

Cost of Schooling-Scholarship

Endowment University alumni

Honorary awards

Usually selected through a committee

First Generation Endowment

Diversity Endowment

http://brandywine.psu.edu/scholarships

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Cost of Schooling-Scholarship

Private

Non-profit Organizations

Family Scholarships

Charity

Company

www.fastweb.com www.myscholly.com www.scholarship.com www.schoolsoup.com www.petersons.com

http://www.schoolsoup.com/

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Cost of Schooling-Financial Aid Determines based off of the student’s EFC

Determines State and Federal Grant

Determines Institutional grant funding

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Community-Location

Where is the school located geographically

School Setting

Distance from home

https://www.ruffalonl.com/documents/shared/Papers_and_Research/2012/2012_Factors_to_Enroll.pdf

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Reaserch.collegeboard.org

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Community-Diversity of Campus

Diverse population on campus

Mentoring Atmosphere

Diversity Center

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Community-Clubs and Organizations Greek Life Multicultural Clubs Intermural sports

LTGB Ally Programs

Religious and Spiritual programs

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Academic Support Act 101 Programs

Freshman Seminars

Tutoring Assistance

Mentors

Note Takers 504 plans

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School Profile-Class Size Average Style of learning

Relearning how to learn High school prep

Affects teaching style

Individual learning style

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School Profile-State and National Rankings

USA Today The Economist US News

Page 31: Recruiting and Retaining First Generation and Diverse students

School Profile-Safety Violent crime rate

On campus incidents

Building Security Safe Ride Programs

Public Safety Department

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School Profile-Academic Offerings Availability of Majors Availability of Minors Professional programs Pre-professional programs Double major

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School Profile-Job Placement Graduation Rate Job Placement

6 month 1year

Graduate programs

Residency percentage and fellowships

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Admissions Process

Easy of application Fee Waivers (Collegboard)

Visit opportunities Accepted student days Consistent support

Page 35: Recruiting and Retaining First Generation and Diverse students

Smith College San Diego State

First Generation http://www.smith.edu/firstyear/orientation_groups.php Smithies Bridge programs Mentoring

Diverse (Hispanic) Priority Funding Bridge program Mentoring

Page 36: Recruiting and Retaining First Generation and Diverse students

Retaining Factors for First Generation and

Diverse Students

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Financial Support

Mentoring

Community

Academic Support

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Retaining Factors-Financial Support

Support after they arrive on campus (Year after Year) Understanding aid

Loans Entrance Counseling Master Promissory Note

Internal scholarship opportunities Finding a Work study on campus

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Retaining Factors-Mentoring Bridge programs

Trio

Barefoot, Griffin, Koch, 2012

http://college.usatoday.com/2015/04/24/bridge-programs-help-first-generation-students-adapt-to-college-life/

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Retaining Factors-Mentoring

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Retaining Factors-Community

Active Organizations

Research

Internships

Study Abroad

School spirit

https://admissions.msu.edu/campuslife/studentLife_diversityClubs.asp

http://www.diversity.va.gov/programs/internship.aspx

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Retaining Factors-Academic Supports

First alert systems

Academic tutoring Services

Career support Note takers

ACT 101

First year Seminars

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Opportunities For Recruiting This Population

Page 44: Recruiting and Retaining First Generation and Diverse students

Competitive Scholarship Special endowment or scholarship for the population Specific discount rate or leveraging system 100%, 75%, 50% scholarship opportunity for the population

https://www.kings.edu/life_at_kings/hispanic_outreach/monsignor_mcgowan

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Bridge and Summer Programs Trio Programs

Summer integration programs

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Opportunities

School funded trips

Overnight Programs

On sight Instant Decision days

Campus Experience programs

Strategic Recruiting Events

http://blog.collegegreenlight.com/blog/2015-college-fly-in-programs/#sthash.XNGIa8DI.dpbs

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Opportunities for Retaining This

Population

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Living Learning Communities

Family Feeling

keeps the population together

Grow together

Academic support

http://www.uky.edu/housing/undergraduate/llp/first-generation-community

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Cultural Diversity/ First Generation Centers Help integrate into a new area

Provide support through hardships

Help explain cultural differences

Sanctuary

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Academic/Career Support Uncapped Tutoring services

Variety of styles of tutoring First Year Foundation Courses Interview Prep

Resume and Cover Letter Prep

Dinner Training

Mentoring Social

Academic

Career /Networking

Freshman Seminars

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Faculty and Staff Growth

Training sessions Involving students in conference and research Seminars about the population of students Entering College

Sessions about challenges these student face in the classroom

http://diverseeducation.com/article/78225/

Page 52: Recruiting and Retaining First Generation and Diverse students

Challenges for Recruiting this

Population

Page 53: Recruiting and Retaining First Generation and Diverse students

Challenges of recruiting this population Starting a diversity program

What type of diversity Ethnic, geographic,

international? Pre-planning

Funding the initiative Scholarships Recruitment plan Recruitment personal

Facilities Diversity/First Generation

Center Open Communication

Educating Students about your school

University Buy in!

http://www.simplyhired.com/salaries-k-director-global-diversity-jobs.html

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Challenges for Retaining this

Population

Page 55: Recruiting and Retaining First Generation and Diverse students

Challenges of Retaining This Population Type of mentoring Academic support Delivering on programs Breaking the Mold Class room buy in Financial Aid Cultural Difference Location

http://www.asha.org/practice/multicultural/recruit/litreview.htm

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Conclusion

Definition of Diverse and First Generation students

Why recruit these populations How to recruit them How to retain them Opportunities for schools to recruit and retainChallenges for schools to recruit and retain

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References

https://colleges.niche.com/kings-college/diversity/ https://oafa.pitt.edu/learn-about-aid/academic-scholarships/diversity-s

cholarships/

http://blog.collegegreenlight.com/blog/2015-college-fly-in-programs/#sthash.XNGIa8DI.dpbs

http://gsas.yale.edu/diversity/programs/4-tiered-mentoring-program http://

www.edweek.org/ew/articles/2014/08/20/01demographics.h34.html https://

www.census.gov/newsroom/releases/archives/population/cb12-243.html

http://www.asha.org/practice/multicultural/recruit/litreview.htm

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Questions??

Thank you for your time!