recruiting teachers for international schools: smart ways to meet new challenges

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Finding the best teachers and leaders in an increasingly competitive market 21 st Century recruitment

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Page 1: Recruiting teachers for international schools: smart ways to meet new challenges

Finding the best

teachers and leaders

in an increasingly

competitive market

21st Century recruitment

Page 2: Recruiting teachers for international schools: smart ways to meet new challenges

Overview

Welcome and introductions

The international schools market

The impact of increased competition

What schools can do to attract teachers - survey

The effective use of technology

Discussion and questions

Page 4: Recruiting teachers for international schools: smart ways to meet new challenges

Dave Pitchford

Page 5: Recruiting teachers for international schools: smart ways to meet new challenges

0

2000

4000

6000

8000

10000

12000

2004 2005 2008 2009 2015 2020

Schools

*Figures from ISC Research

Growth projection

Page 6: Recruiting teachers for international schools: smart ways to meet new challenges

There are now 8,231

international schools

across the world

*Figures from ISC Research

Page 7: Recruiting teachers for international schools: smart ways to meet new challenges

• Competition for teachers

• Takes longer – all year round

• Increased costs

• Traditional practices no longer as effective

• More fairs

• More agencies

• Fishing in the same pond

The impact on school

recruitment

Page 8: Recruiting teachers for international schools: smart ways to meet new challenges

• More choice and more likely to

shop around

• Career focused and better

informed of the opportunities

• More likely to seek a second

opinion and do their research

The impact on teachers

Page 9: Recruiting teachers for international schools: smart ways to meet new challenges

There are now 402,000

international school

teachers

• 523,000 needed by 2020

• An extra 121,000

Page 10: Recruiting teachers for international schools: smart ways to meet new challenges

• UK, IRL,USA, CAN, AUS, NZ, SA

• Surplus or deficit?

• ‘Brain drain’ in UK– Sir Michael

Wilshaw

• Australian & IRL shortages

• US shortages for many years in

some subjects

Where will they come

from?

Page 11: Recruiting teachers for international schools: smart ways to meet new challenges

How do teachers choose which schools to apply to?

Page 12: Recruiting teachers for international schools: smart ways to meet new challenges

• Applying to international schools

• 401 teachers responded

• Fully qualified, specifically

looking for international school

jobs

• Most had made applications

previously

Our survey says….

Page 13: Recruiting teachers for international schools: smart ways to meet new challenges

• Location – 34%

• The role – 28%

• The salary package – 22%

• Reputation – 12%

• Accreditation /membership –

4%

What attracts them to look

at specific int. schools?

Page 14: Recruiting teachers for international schools: smart ways to meet new challenges

• Recommendations – 25%

• Information pack and

application process – 40%

• Job description – 16%

• Well written job advert – 5%

• School website – 14%

What makes them

apply?

Page 15: Recruiting teachers for international schools: smart ways to meet new challenges

• Application forms – 35%

• Long complicated application

process – 24%

• Poor information – 16%

• Slow communication – 15 %

• Bad organisation – 10%

What turns them off?

Page 16: Recruiting teachers for international schools: smart ways to meet new challenges

• Better response

• Give feedback

• Make applying easier

• Online applications

• Keep candidates informed

How can schools

improve?

Page 17: Recruiting teachers for international schools: smart ways to meet new challenges

What can you do to

attract the best

teachers for your

school?

Page 18: Recruiting teachers for international schools: smart ways to meet new challenges

• PR / marketing not just for

parents

• Make links with colleges

• Make your website stand out

• Encourage referrals

• Make links with agencies

• Develop your

web presence…

Actively promote your

school to teachers

Page 19: Recruiting teachers for international schools: smart ways to meet new challenges

Marketing to candidates on the Internet: practical steps

Page 20: Recruiting teachers for international schools: smart ways to meet new challenges

1. Take stock

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

Albert Einstein

Page 21: Recruiting teachers for international schools: smart ways to meet new challenges

2. Start small (& compliant)

– Appoint a digital recruitment “champion”

– Create a diary of tasks (start with an audit)

– The web site

• Accessibility statement?

• Cookies statement (EU)?

• Develop a careers section

• Ensure safeguarding is prominent

• Mobile-friendly pages?

Page 22: Recruiting teachers for international schools: smart ways to meet new challenges

A good starting point

Page 23: Recruiting teachers for international schools: smart ways to meet new challenges

3. Move to the next level: find the sweet spot

What candidates

want to know

What you want to

tell candidates

Page 24: Recruiting teachers for international schools: smart ways to meet new challenges

What candidates want– A straight-talking jobs section that

focusses on benefits

– Comprehensive, up-to-date information about salaries, tax, accommodation, security, visas and cost of living

– Believable testimonials from teachers

– Demonstrable interest in the teachers as professionals

– A mix of photos, text (“TLDR”) and video supporting the above

Page 25: Recruiting teachers for international schools: smart ways to meet new challenges

5. Learn from the experts

Page 26: Recruiting teachers for international schools: smart ways to meet new challenges

6. Then look at your wider online presence

Website

? The next big thing…

Page 27: Recruiting teachers for international schools: smart ways to meet new challenges

...but only pursue if you have the resources for it

If you can’t keep it updated, either…

1. Assign long-term resources to help:

- Staff who understand social media

- Your school’s 500+ “digital natives”

- A reliable freelancer

2. Or stick to the minimum you can manage.

Neglected channels are worse than no channel at all.

Page 28: Recruiting teachers for international schools: smart ways to meet new challenges

7. Regularly review supporting technologies

• Real-time online interviewing

• In-your-own-time online interviewing

• Virtual recruitment fairs or subject matter leadership

• Applicant Tracking Systems

Page 29: Recruiting teachers for international schools: smart ways to meet new challenges

• Better response

• Give feedback

• Make applying easier

• Online applications

• Keep candidates informed

How can schools

improve?

Page 30: Recruiting teachers for international schools: smart ways to meet new challenges

Make applying easier

Page 31: Recruiting teachers for international schools: smart ways to meet new challenges

Provide school / role / process information

Page 32: Recruiting teachers for international schools: smart ways to meet new challenges

Give better, faster feedback

Page 33: Recruiting teachers for international schools: smart ways to meet new challenges

Be organised

Page 34: Recruiting teachers for international schools: smart ways to meet new challenges

More at apply.uptic.net

Page 35: Recruiting teachers for international schools: smart ways to meet new challenges

Thank you

For details of TIC Recruitment’s services,

contact Andrew:

[email protected]

For a demo of the Uptic Applicant

Tracking System, contact Dave: [email protected] or email us