Recruitment AdvertisingGuide 2011

Advertising Procedures and Contacts

Melissa SmithRecruitment Coordinator, Human Resources

Phone: (02) 9385 1161

Email: melissa.smith@unsw.edu.au

Angela TengAdvertising Executive, Marketing Services

Phone: (02) 9385 1698

Email: angela.teng@unsw.edu.au

Phil MayAdvertising Manager, Marketing Services

Phone: (02) 9385 2786

Email: p.may@unsw.edu.au

External recruitment advertising is handled by HR and Marketing Services on a

weekly basis. The procedure and timeline is as follows:

Mon 5pm - all jobs requiring external advertising are submitted to the

HR recruitment coordinator for collating.

Tues 3pm - the list of requested jobs are submitted to the Advertising

department for processing

Wed 3pm - Advertising @ Marketing Services will liaise with all HRC’s

toconfirmexternaljobadsandsendadproofs

Friday - all online ads are submitted to external sites

Each faculty has dedicated Human Resources consultants looking after all

recruitment needs, for the latest list of HR consultants for your area, visit the

following website: http://www.hr.unsw.edu.au/services/personnel/hrcs.html

For recruitment advertising related contacts:

UNSW BrandingOur organising ideaAnorganisingideaisaphrasethatreflectswhatabrandstandsfor.Itreminds

people of its mission. For UNSW this is Never Stand Still. Never Stand Still seeks to

defineasharedaspirationamongstUNSWstakeholderstoberelevant,progressive

andengaged.Theunderpinningphilosophyisthatitreflectsanindividual’spursuitof

progress and opportunity.

UNSW offers an educational experience that is rigorous, relevant, contemporary and

progressive, giving students freedom and opportunity to choose the course best for

them. This idea represents a sense of excitement, energy and progress, and implies

aspiration and ambition to succeed.

UNSW never stands still and the same thought applies to our brand.

Our brand: UNSWUNSW is the parent brand. This means all sub-brands including faculties and units

make up part of the UNSW parent brand. A subbrand is more relevant to a new or

specificconsumercategorybutbothparentandsub-brandneedtobeunitedintheir

values and voice.

It’sabigstep,butembracingchangeisoneofourbestattributes.Inthewordsofour

longest serving Chancellor, the late Gordon Samuels, our transformation since 1949

was achieved “very much under the ordinary time for the course”.

Brand RequirementsTheUNSWBrandingRequirementsisthefirststepinaprocesstoensureour

strategyandaspirationsarecoherentandreflectedinallourcommunications.That’s

why a consistent look and feel in everything we do is so vital.

For further information regarding branding, please contact:

Marketing Services

The University of New South Wales

Sydney NSW 2052, Australia.

branding@unsw.edu.au (02) 9485 3752

Print Advertising - Local(Prices are approximate only, subject to change due to rate increase, size change, etc)

* The above ads are to scale if this page is printed on A4 paperFor more information, application procedures and other vacancies, visit: www.hr.unsw.edu.au

Never Stand Still

Lecturer/Senior Lecturer in ChemistryFACULTY OF SCIENCE School of ChemistryThis is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. Base: $81K- $113K pa | Ref. 7861

Lecturer/Senior Lecturer in ChemistryFACULTY OF SCIENCE School of ChemistryThis is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. This is a large ad in the composite. Base: $81K- $113K pa | Ref. 7861

Senior LecturerFACULTY OF MEDICINESchool of Medical SciencesThis is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad.Base: $99K- $113K pa | Ref. 7864

Senior LecturerFACULTY OF MEDICINESchool of Medical SciencesThis is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad.Base: $99K- $113K pa | Ref. 7864

Marketing ManagerFACULTY OF MEDICINESchool of Medical SciencesThis is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad.Base: $99K- $113K pa | Ref. 7864

MarketingFACULTY OF MEDICINESchool of Medical SciencesThis is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad. This is a small composite ad.Base: $99K- $113K pa | Ref. 7864

Associate Professor in ChemistryFACULTY OF SCIENCE School of ChemistryThis is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite.This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite.This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite.This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite. This is an example of a Standalone ad as part of the composite.

Base: $81K- $113K pa | Ref. 7861

For more information, application procedures and other vacancies, visit: www.hr.unsw.edu.au

Never Stand Still

Sydney Morning HerldSMH EGN Composite (large) ______________________ $1100

SMH EGN Composite (small) ______________________ $600

SMH EGN Standalone ____________________________ $POA (from $2580)

SMH MyCareer (eg: Higher Ed, Marketing, Admin)______ $POA (from $640)

The AustralianHigher Ed Composite (large) _______________________ $700

Higher Ed Composite (small) ______________________ $450

Higher Ed Standalone ____________________________ $POA (from $1900)

Other Sections __________________________________ $POA (from $1900)

Large

Composite

Small

Composite

Sample of

Standalone Ad

This size will cost

$2600 in SMH &

$2000 in Australian

Higher Ed

Print Advertising - Local(Prices are approximate only, subject to change due to rate increase, size change, etc)

Southern CourierCovers Randwick, Coogee, Kingsford, Kensington, Maroubra, La Perouse, Botany areas

Circulation: 47,004, Readership: 85,000, Published: every Tuesday

Pointer Ad ____________________________ $200

Larger Ads ____________________________$250+

Wentworth CourierCovers Rose Bay, Bondi, Bondi Junction, Waverly, Bellevue Hills, Edgecliff areas

Circulation: 48,569, Readership: 70,000, Published: every Wednesday

Pointer Ad ____________________________ $200

Larger Ads ____________________________$250+

Campus ReviewAustralia’s only higher education publication written for the sector by an independent voice.

Subscribed by: Vice Chancellors, Professors, Deans, Heads of Schools, Lecturers, Librarians

1/8 Page _____________________________ from $770

1/4 Page _____________________________ from $1550

Other Local PapersA list of some other NSW local publications are listed here, additional local publica-

tions or publication details for other states are available upon request:

+ Blacktown Advocate + Canterbury-Bankstown Express + Central Coast Express Advocate

+FairfieldAdvance+HillsShireTimes+HornsbyandUpperNorthShoreAdvocate

+InnerWestCourier+LiverpoolLeader+MacarthurChronicle

+ Mt Druitt-St Marys Standard + North Shore Times + Northern District Times

+ Parramatta Advertiser + Penrith Press + Rouse Hill Times + The Manly Daily

+ The Mosman Daily + Village Voice Balmain + The St George and Sutherland Shire Leader

Online Advertising - Local(Prices are approximate only, subject to change due to rate increase, size change, etc)

Seek.com.au$93 per standard job ad

•Thisofferiscurentlyvaliduntilfurthernotice

$123 per Stand-out ad

•Logoand3additionaldotpointsinsearchpages.

$240 per Premium ad

•Allstandoutoptions+adishighlightedinyellow+adevery7dayrefreshes

$360 per Executive ad

•TheadislistedintheExecutivesectionforseniorjobsover$100K

Seek.com.au can now include videos from Youtube.

MyCareer.com.au$147 per Standout Job ad

•Alladscanbelistedin3sectorsandwillberefreshedevery7days.

•AlladswillbeEnhanced(whichimprovedclickthroughratesby34%)

•Thisisaspecialrateforstand-outads,Standardjobscost$180,aremore

expensive, with less features, and therefore not used.

CareerOne.com.au$170 per standard job ad

•IncludesUNSWlogoandjobdescription

•OptiontoupgradetoPremiumlistingfor$200

•Premiumlistingsincludelogoand7dayrefreshers

Unijobs.com.au$25 per job (compulsory)

•Allexternallyadvertisedjobswillbechargedthis$25flatfeetocoverthe

annual unlimited advertising package with Unijobs.

•32ofthe39Australianuniversitiesareonthisplan

•Unijobshas46,084subscriberswhoreceiveweeklyjobalerts

Print Advertising - International(Prices are approximate only, subject to change due to rate increase, size change, etc)

Times Higher EducationThe most trusted resource for the university community in the UK and worldwide

Circulation: 21,843, Readership: 85,000, Online: 455,000 monthly visitors

Print Advertising (GBP55pccm)________________ from GBP1100

Online Advertising___________________________ from GBP400

The Guardian EducationThe only education recruitment supplement within a national quality press every Tuesday in the UK

Readership: 484,000, Online: 245,000 jobseekers from the Education sector monthly

Print Advertising (GBP66pccm)________________ from GBP1320

Online Advertising___________________________ from GBP350

Chronicle of Higher EdThe No. 1 source of news, info and jobs in the US and worldwide, based in Washington, D.C

Subscriptions: 68,000, Readership: 245,000, Online: 1.7 million unique visitors monthly

Print Advertising (USD$145pcinch)_____________ from USD$1450

Online Advertising___________________________ from USD$260

South China Morning PostHong Kong’s premier English language newspaper covering news in HK, China and worldwide

Readership: 359,000, Online: 320,000 registered members

Print Advertising (HKD$272pccm)______________ from HKD$5440

Online Advertising___________________________ from HKD$1170

IndustrySpecificPapersTherangeofindustryspecificpublicationsforeachschool,withineachfaculty,isfartoo

broadandconstantlychangingtobelistedhere.ItisadvisedthatHRrepresentativesconsult

with the relevant academics within each school to obtain the most up-to-date and accurate

information. Marketing Services can then source the most appropriate advertising rates and

facilitate media buying within those publications.

Online Advertising - International(Prices are approximate only, subject to change due to rate increase, size change, etc)

Academic Jobs EUAcademic Jobs EU is an independent company with the sole objective of facilitating

recruitmentandprovidingcareerrelatedservicestoEuropeanAcademicInstitutions.

30 day job advert __________________________ Euros100

60 day job advert __________________________ Euros175

Jobs.ac.ukUK’s premier education recruitment website for careers in academic, research,

science and related, operated by the University of Warwick.

Basic advert _______________________________ GBP135

Enhanced Advert____________________________ GBP325

Academic KeysA 16 discipline-focused site serving as the premier source for academic employment.

Morethan89%ofthetop120universities(asrankedbyUSNews&WorldReport)usethissite.

Single job advert (up to 4mths)_________________ USD$195

Multiple jobs advert (up to 6mths)_______________ USD$395

Additional Uni Jobs SitesA variety of additional sites exist, but their relevance or success rates are not measurable.

Some other University Job websites include:

WorldHigherEdJobs.com_____________________ Australia-based

HigherEdJobs.com__________________________ USA-based

IndustrySpecificSitesTherangeofindustryspecificpublicationsforeachschool,withineachfaculty,isfartoo

broadandconstantlychangingtobelistedhere.ItisadvisedthatHRrepresentativesconsult

with the relevant academics within each school to obtain the most up-to-date and accurate

information. Marketing Services can then source the most appropriate advertising rates and

facilitate media buying within those publications.

Creative Wording(Examples of creative wording to be used in recruitment advertising)

Use of Dot PointsIconicOrganisation+Easternsuburbslocation+Attractivepackageandbenefits+Senior

leadership positions + Generous Package + Work/life balance + Community on campus

InfoontheUniversity• The University of New South Wales is dynamic and progressive with an enviable

internationalreputation.Itofferscareeropportunitiesandthechancetobetrulyrecognised

and rewarded for your contribution.

• Located just minutes away from Coogee, UNSW is a beautifully situated campus in the

heart of Kensington. A community on campus, we have a variety of facilities available at

yourfingertipssuchasbanks,medicalservices,gym,variousfoodchoicesplusmanymore.

Sell the School/Division• The School of xx at UNSW is internationally renowned for its innovative and high-quality

teaching. We are seeking to appoint two outstanding academics within the school who can

contribute to research, teaching, scholarship, professional and administrative activities

within the School.

• The School’s reputation is built on its outstanding staff, students and alumni and a cultural

diversity which ensures an international focus.

• Under the leadership of a new Head, the school is seeking to appoint outstanding scholars

with a proven research record and with exceptional research potential.

• An exciting and challenging opportunity has arisen for an experienced Administrative

Assistant to coordinate and support the secretarial and administrative activities of the XX.

Think Outside the CriteriaWhat else are you looking for in potential candidates?

• To take on this role, you will need proven leadership in marketing strategy, planning and

budgeting, with strong event management and relationship development skills with the

ability to build and maintain effective relationships and engender a strong customer service

philosophy and culture.

• This position would be a fantastic opportunity for candidates with sound XX experience

who would like to gain valuable experience in a diverse environment with various corporate

challenges.

• The successful application will work autonomously in a team environment and will be

expected to develop and grow the role within the values and philosophies of UNSW.

Additional Notes