recruitment media trends ai, automation and programmatic ... · • the recruitment media and...

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ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL Recruitment Media Trends AI, Automation and Programmatic advertising Richard Collins www.ClickIQ.co.uk

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Page 1: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

Recruitment Media TrendsAI, Automation and

Programmatic advertising

Richard Collins

www.ClickIQ.co.uk

Page 2: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

ClickIQ: Intelligent Talent Attraction Technology

• ClickIQ plugs recruiters into the UK’s

largest network of pay per click media

• AI powered programmatic technology

that automatically manages and

optimises job advertising to reach the

best candidates, in the most cost

effective way

• To free up your time to focus on what

you do best….Attracting the best Talent

Page 3: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

Fundamental changes to the recruitment Industry

• Most significant shift since the Internet and introduction of Applicant Tracking Systems

Media

Pay Per Click

Network buying

Google / Facebook

Programmatic Display Technology

AI/ML

Automation

Chatbots

Algorithmic Optimisation

Page 4: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

• Inbound Talent Attraction: offers new ways to attract candidates

• Move to Pay per click Job boards from credits

• Entry of Google and Facebook Jobs

• Programmatic display advertising,

• Buying networks not individual sites

• But is extremely complex and time consuming to manage

without technology

Media Complexity: Key trends in Recruitment Advertising

Media

Pay Per Click

Network buying

Google/Facebook

Programmatic Display

Page 5: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

• Driven by the success of Indeed, and copied by

others

• Following the US example

• Traditional Job boards following

• Access to a large audience and generates high

levels of responses: #1 method that job seekers

use to find a job

1. Move to Pay per Click: Performance advertising

Page 6: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

Benefits of Pay per Click Job boards

• Increase reach

• No media contracts

• Free and Paid for

• Lower advertising costs vs

traditional advertising - only pay

for result

Page 7: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

Top 5 media by Cost Top 5 media by volume Top 5 media by quality

Topbananas Indeed JobG8

Trovit Neauvoo Jora

Ziprecuiter Zip Recruiter Neauvoo

Joblift Adzuna Adview

Work circle Job Rapido JobisJob

Pay per Click Job board performance

Average Cost Per Application £0.38 (28 January 2018)

Page 8: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

• Google and Facebook: both recently entered the market with job specific offerings

• Google ad revenue is a staggering $74billion, Facebook is $38billion in 2017, a combined 50% market share of total online ad spend

• Google owns the top of the recruitment funnel as 70% of all job searches begin here

• Facebook, owns passive job seeker data

• If recruitment advertising flows into these two giants regardless of market growth, it will have a significant negative impact on traditional boards revenue.

2. Google for Jobs and Facebook

Page 9: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

• Candidate skill shortages will continue and be exaggerated by Brexit. EG Nurses

• Display advertising and Social media can effectively target passive candidates

• By Job title

• By interest

• By location

3. Programmatic Display to target Passive candidates

Page 10: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

3. Programmatic Display: Geodemographic targeting

Page 11: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

• Network media: Groups of Job boards come together in networks to compete with larger players, often via 3rd

Party sales houses

• Single point of media buying and management across multiple job boards

• Jobs by email, and backfilling results.

4. Emergence of Media networks

Page 12: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

Technology: AI and Automation to manage complexity

Page 13: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

• Management of complex time consuming tasks

• Artificial Intelligence/Machine Learning

• Marketing Automation

• Chat bots

• Algorithmic Optimisation

Technology:

Technology

AI/ML

Automation

Chatbots

Algorithmic Optimisation

Page 14: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

1. AI and Automation

Automation based on analysis of big data to reduce time

and improve efficiency

• Learning based on past results: ATS: Short listing,

relevancy

• Chatbots: Improve Candidate engagement, and manage

initial attraction

• Marketing Automation: Rules based Communication,

managing recruitment process e.g. HubSpot, InfusionSoft

& Pardot,

Page 15: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

2. Algorithmic Optimisation: Managing Complexity

• Computer makes decision based on past

results, to achieve goals set

• Manages every job across multiple Job boards

in real time

• Allocates budget based on cost per

application.

• Optimises campaigns to generate the lowest

Cost per Application.

• Learns over time and can predict response

rates, so knows how much to spend.

Page 16: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

• Campaign to attract nurses to 7 UK locations around the midlands and Devon.

• Very hard to fill roles, exaggerated by the Brexit announcement.

Campaign

• Advertised across the network and using ClickIQ technology to manage it

• Very expensive cost per click: £0.15 - £2.50

• Conversion rate of 7.5%

• Top 5 media: Indeed, Job Rapido, Adzuna, Neauvoo, JobG8

Results

• 44 hires

• Average Cost per hire £187

Case Study: Nurses

Page 17: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

Conclusions

• The recruitment media and technology landscapes are rapidly changing

• Key trends within media:

• Moving to a performance model

• Entry of Google & Facebook

• Display advertising

• Network media buying

• Technology : emergence of tools to manage complexity and optimise spend using AI,

automation, programmatic buying and analytics

Results:

• Attract more candidates (more placements) and recruit more efficiently (more profit)

Page 18: Recruitment Media Trends AI, Automation and Programmatic ... · • The recruitment media and technology landscapes are rapidly changing • Key trends within media: • Moving to

ClickIQ – Intelligent Talent Attraction Technology | PRIVATE AND CONFIDENTIAL

Richard [email protected]

07710 935 000

www.ClickIQ.co.uk