recruittech 2011 - digital natives and the new phase of social recruiting (slade partners)
DESCRIPTION
The digital world and technology is advancing at such speeds. This presentation was presented to the attendees of the 2011 RecruitTECH forum at the National Press Club in Canberra. This presentation will refresh your understanding of digital and social media, allowing you to adopt clever social recruiting strategies that will assist you to find, connect and engage with candidates all over the world. You will also discover who are the people driving this speed to market and how to you engage them as potential candidates and clients.TRANSCRIPT
RecruitTECH 2011
Digital Nativesand the new phase of Social Recruiting
Digital and social media.Evolving at the speed of light.
.
Join the conversation. Create the conversation.
We live, work, play in a digital and social media world
So who are these Digital Natives??
“Digital Natives”
Born after 1980Have grown up with all technologiesEarly AdoptersConsumers of contentProducers of contentForm online communitiesFuture business leadersDrivers of digital and social media
Through Digital and Social Media.
The Digital Revolution.
Digital Media
Electronic media
Data
Computers
Information
Digital audio
Digital video
Digital
content
Mobile
Smartphone's
Compact Disc
Digital video
Televisions
e-Books
Tablets
Internet
Video Games
e-Commerce
e-Mobile
Game consoles
Computers
Interactive Media
The Internet enables…..
New forms of human interactions.
The Social Media Revolution.
Social Media Web based technologies
Sharing of content
Dialogue conversations
Consumers of content
Producers of content
Open forum
Transparent
Revealing commodity
Freedom of speech
Wisdom of crowds
Communities
The Four C’s of Social Media
Connection
Content
Collaboration
Conversation
The Recruiting Revolution.
What is Social Recruiting?
Social media tools delivering high quality candidates
Delivering content to candidates Building connections Conversations with candidates Engaging with candidates as people
Recruiting, as we know is the process of….
Attract Source Engage Screen Make offer
Make Offer
Social Recruitment
ScreenEngageSourceAttract
Gain competitiv
e advantage
through Social
Networks
Use the informatio
n from profiles to
garner interest
Introduce prospective candidates to others in
your organisatio
n
Interact with
prospective
employees through
their profiles
Learn about prospective candidates
through their
profiles
Source: Forrester
Social Media has changed the way we recruit.
Trends of Social Recruiting
In 2009, only LinkedIn and Facebook were the most effective sources
In 2011, Twitter, Google+ and new Career Networks have started to dominate
Higher usage amongst recruiters than employers
70% of working Australian’s have an online profile
25% of Australian’s promote themselves as an employee via these channels1.5 million Australian profiles on LinkedIn
Source: International Journal of Emerging Technologies and Society
85% of ‘quality’ new hires are from social networks.
Source: Australasian Talent Conference 2010
Benefits of Social Recruiting
Enhanced communication Cost effective Engagement Reduced candidate and client churn Knowledge retention Higher levels of productivity
Measure the success.
ROI of Social Recruiting
Conversion rate of resumes submitted to interviews
Number of placements Revenue billed directly
Do it.Don’t do it!
Do
Create candidate relationships
Activate professional conversations
Be active
Regular calls to action
Mitigate negative comments
Leverage positive conversations
Measure success of your campaign
Take notice of competitors, clients, colleagues profiles
Develop your own strategy
Link your Google+ and Twitter accounts to LinkedIn
Social media policy
Speak in the first person
Verify the candidate’s profile whilst screening
Don’t
Forgo best practice
Underestimate power and influence
Rely on written recommendations on LinkedIn
Screen out a candidate until you have confirmed it is their profile
React emotionally to negative comments
Spam
Be sarcastic, argumentative or overly opinionated
Link your Facebook to LinkedIn profile
Use a personal photo on a professional profile
Your profile is your personal webpage
Apply a SEO strategy to your profile
A complete profile attracts more ‘hits’
Search words people have used to find my profile:“Elizabeth Gaunt”
“digital media recruitment”
“Practice Leader”
“executive search”
“open to invitations”
“APRCSA”
KeepItSociallySimple
“Tools don’t get socially interesting, until they get technologically boring”
Clay Shirky Here Comes Everbody
The New Phase of Social Recruiting
Social Recruiting Today
Supports the recruiting processIncreases Customer Lifetime
ValueIs a revealing commodityEnhances engagementCommunityPower of SEOThink first, and remember ….
Google is always watching
Careers in Social Media.
Social Media - Careers Not just confined to “Dot Com”
companies or Digital Agencies
Social Banking
Leisure and Sporting clubs
Retailers
Government Departments
The fastest growing career in Digital Media
is the Social Media Manager.
Six figure salaries Content Speed to market Engagement Behavioural Targeting
$110,000 - $120,000 + super
circa $160K
So do you think social media will change the world?
It already has.
Thank You
Elizabeth GauntDigital Media, Practice LeaderSlade Partners, Executive Searchwww.sladepartners.com.au
(03) 9235 5137 [email protected]
Twitter: @ElizabethGauntLinkedIn: http://au.linkedin.com/in/elizabethgaunt