recycling and reusing content

28
Evergreen Content: The Art of Recycling Resources Chelsea Blacker UK.BLUEGLASS.COM @ChelseaBlacker

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Post on 08-May-2015

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How can you reuse your content? I look at case studies, employees, and publications - working out how to maximise exposure.

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Page 1: Recycling and Reusing Content

Evergreen Content: The Art of Recycling Resources

Chelsea BlackerUK.BLUEGLASS.COM

@ChelseaBlacker

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The Challenges

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The Challenges

Work at a boring company

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The Challenges

Don’t have anything interesting to say

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The Challenges

No one cares

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Spruce Up Your Content

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Existing Content

Audit Your Content

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Hello All, I’m looking to put together some exciting fresh

ideas to create new content for our online marketing channels. I’d like one person in each department to get back to me with your group’s ideas by tomorrow at 5pm. Thanks so much!

Cheers,Audrey

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Copy Writers?

Employees

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Human Resources

History. History

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HistoryCase Studies

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Human Resources

HistoryProposals

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Human Resources

History

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HistoryCase Studies

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Service providers.

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HistoryCase StudiesCalendar

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Human Resources

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HistoryCase StudiesPresentations

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HistoryCase Studies

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Facts

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Events

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Publications

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Lessons Learned

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Chelsea [email protected]@chelseablacker

UK.BLUEGLASS.COM