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Intro 2Our Riders 3MIPS™ Technology 5Fit & Comfort 6Audio Tech 8Helmet Features 9Shaun White 10Men’s Helmets 12Audio 23Women’s Helmets 24 Youth Helmets 30anon Alignment (a2) 34Body Protection 38Helmet Roundups 42

TABLE OFCONTENTS

SHAUNWHITE

3

RED IS ALL ABOUT PROGRESS:Visualizing your next trick, ignoring the drop-in jitters, hiking the pipe ‘til it’s dark, slamming then getting back up to stomp it. From connecting those first turns to dialing in a double cork, protection equals confidence—and it’s all about taking what you know to that next level. If you’re ready to unlock your riding, welcome to RED 2012.

RED has been making helmets for 15 years, and in that time we’ve never stopped looking for ways to improve our products. With the premium fit of our RED Air Band™ system, NEW MIPS™ impact technology, and REDphones™ audio integration, the components of each RED helmet work together to provide the best in safety, comfort, and fit. In every product we fuse protection with performance, so riders can focus on progress.

OUR RIDERS

1. Shaun White 2. Peetu Piiroinen 3. Hannah Teter 4. Kevin Pearce 5. Danny Davis6. Kazu Kokubo7. Mikkel Bang8. Kelly Clark

GLOBAL TEAM ROSTER

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7

2

5

8

3

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Introduction Our Riders

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MIPS™Technology

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GIVING RIDERS CONFIDENCE TO PROGRESS.

MIPS™TECHNOLOGYThe secret behind the MIPS™ technology patent comes from the human brain, which is surrounded by a low-friction cushion of cerebrospinal fluid. MIPS™ imitates the brain’s low-friction layer between the shell and the liner, to absorb energy created by an angled blow to the head. The combination of the brain’s own protection and MIPS™ provides improved protection.

MIPS™TECHNOLOGY1. Liner2. Low-friction layer.3. Outer shell

The outer shell slides on impact, reducing the rotational violence on the brain.

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HELMET EQUIPPED WITH MIPS™

STRAIN LEVEL

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LOW

HELMET WITHOUT MIPS™

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FIT & COMFORTFEATURESSafety is no excuse for compromising comfort. Our exclusive, customizable fit systems and superior venting all equal a helmet with just as much performance as protection.

SPIN FIT SYSTEMSpin Fit System: Easily dial in the fit and customize the liner’s circumference with this super low-profile system. Available in: Avid Grom.

AIRVANCEDVENTILATION™

A customizable airflow venting system that allows the rider to control the helmet’s climate. Available in: Force, Theory, Mutiny, Avid, Drift, Aletta, Pure, and Avid Grom.

AIR PAD™

FIT SYSTEMA RED-exclusive. Ultra-light, self-inflating Air Pads contour to the shape of your head for a one-of-a-kind custom fit. Available in: Avid and Pure.

NEW DRYRIDEULTRAWICK™

LININGSOffering superior breathability for quick-drying comfort, DRYRIDE Ultrawick linings wick away heat-robbing moisture for added warmth and swamp-free function. Offered in multiple weights for dialed in performance. Available in: Force, Theory, HI-FI MIPS™, HI-FI, Drift, Aletta, and Women’s HI-FI.

AIRBAND™

FIT SYSTEMAir fit for the head. This low-profile, air-fueled headband contours to your head or beanie for a perfect fit. Subtle molding control is achieved using the AirBand™ pump-button and release valve, providing true customizable comfort. Available in: Force, Theory, HI-FI MIPS™, HI-FI, Drift, Aletta, and Women’s HI-FI.

Fit & Comfort Fit & Comfort

Pump Release Valve

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Each RED helmet is the sum of its parts—from Goggle Gasket™ to the GlovesOn™ Buckle, we’ve covered every detail, elevating the experience of wearing a helmet past protection to performance.

HELMETFEATURES

QUICK CLIP™EAR PADSSimply snap in place and you’re ready to ride. Improved locking pads add warmth to enhance comfort and easily convert for multi-season use.

GOGGLE GASKET™

Fully removable, waterproof/breathable shield that eliminates the gap between goggle and helmet.

GLOVES ON™

BUCKLEOur buckle’s positioning makes it easy to adjust with gloves on.

Helmet Features

8

AUDIOTECHExclusive REDphones™ technology allows our modular drivers to be paired with any RED helmet or REDphones™ Premium DJ Headset— no awkward aftermarket earflap replacement required. Our zip-in, zip-out system allows for easy upgrades, a feature that all music fans will appreciate.

Audio Tech

Premium DJ Headset

Driver

Earpad

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SHAUN WHITEHI-FI

Men’s HelmetsShaun White HI-FI

Men’s HelmetsShaun White HI-FI

Double McTwist creator, 10-time X Games Gold Medalist, and two-time Olympic Gold Medalist Shaun White rocks the HI-FI, and this is his take on RED’s most renowned lid to date. Go on, get in Shaun’s head.

Shaun White,Black.

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Men’s HelmetsForce

New for 2012, the Force features the Air Band™ 270+ Fit System, easy adjustable venting, optimized goggle airflow and a DryRide lining— laps, hikes or hits, the Force takes you further.

• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270+FitSystem• AirvancedVentilation™+• NEW DRYRIDE Ultrawick™ Linings• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040andCE1077B Certified in EU

HELMET FEATURES

SIZES

• S-XLavailableinallcolors• XXLavailableinBlack Matte only

Black Matte

Metallic Blue

White Matte Hazelnut

Trig (a2)

Gunmetal

Wasabi (EU only)

FORCE

MEN’SHELMETS

Men’s Helmets

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Force,Metallic Blue.

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15

THEORYThe Theory brings full protection plus the micro-adjustability of our Air Band™ 270 Fit System, ultra lightweight design, and a snow-blocking brim. All the performance you need; nothing to hold you back.

• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270FitSystem• AirvancedVentilation™• NEW DRYRIDE Ultrawick™ Linings • QuickClip™IIEarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040andCE1077B Certified in EU

HELMET FEATURES

SIZES

•S-XLavailableinallcolors•XXLavailableinBlack Matte only

White Matte

MIKKELBANG

Men’s HelmetsTheory

Black Matte

Cobalt Blue

Gunmetal

Yellow(EU Only)

Pinstrype (a2)

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HI-FIA team favorite for over ten years, the HI-FI has progressed with the best. Customized comfort with our Air Band™ 180 Fit System, removable ear pads and internal padding for a lower profile fit with room for a beanie.

• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™180FitSystem• NEW DRYRIDE Ultrawick™ Linings• VentMesh• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU

HELMET FEATURES

SIZES

• S-XLavailableinallcolors• XXSandXSavailablein Shaun White only• XXLavailableinBlackMatte and Shaun White only• AsianFitavailablein Japan region

Black Matte

Crimson

Blue

White Matte

Red

Dark Satin GrayRock Romance (a2)

Men’s HelmetsHI-FI

Men’s HelmetsHI-FI

Fade to Black

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The Plan (a2)

GreenYellow

Shaun White(Black XXS-XXL)

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MUTINYRED’s lowest profile lid has a brim that flawlessly fits goggles, plus hidden vents that keep your dome cool and your goggles clear.

• Low-ProfileDesign• DurableInjectedABSShell• Undercovered™• AirvancedVentilation™• RemovableEarPads• REDphones™Audio Accessory Compatible• GoggleGasket™• RemovableGoggleClip• CE1077BCertified

HELMET FEATURES

SIZES

• XS-XL

White Matte

Black Matte Black PearlGreen Translucent

Gray Fabric

Streetwise (a2)

HI-FI Utilizing our team’s favorite style, RED sets a new standard in helmet safety. All the features you’d expect from the HI-FI, now with MIPS™- a unique technology developed to reduce brain injuries.

• MIPS™Technology• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™180FitSystem• NEW DRYRIDE Ultrawick™ Linings • VentMesh• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU

HELMET FEATURES

SIZES

• S-XLavailableinallcolors• XXLavailableinBlack Matte only

Grayical

Black Matte

Yellow

Men’s HelmetsHI-FI MIPS

Men’s HelmetsMutiny

White Matte

2120

AVIDThe Avid is a minimalist masterpiece, packaging our Air Pad™ Fit System and one-handed vent controls for convenient heat release in a smooth and clean design. Lightweight, with total protection

• UltraLightweightIn-Molded Polycarbonate Shell• AirPad™FitSystem• AirvancedVentilation™• QuickClipII™EarPads• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040and CE 1077B Certified

HELMET FEATURES

SIZES

• S-XLavailableinallcolors• XXLavailableinBlack Matte only• AsianFitavailablein Japan region

TRACEEquipped for maximum durability and easy customization, the Trace keeps pace with progression.

• DurableInjectedABSShell• RemovableEarPads• NoAir™VentPlugs• REDphones™Audio Accessory Compatible• GoggleGasket™• RemovableGoggleClip• ASTM2040,and CE 1077B Certified in EU

HELMET FEATURES

SIZES

• S-XL

LimeBlack Matte Plaid Print

White Pearl

White Matte

Radical

Men’s HelmetsAvid

Men’s HelmetsTrace

Black Matte

White Matte Green

GunmetalRed Rake (a2)

Cobalt Blue Trench Green

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RAW

HI-FI RAW• UltraLightweightIn-Molded Polycarbonate Shell • Low-ProfileLiner-LessDesign• Nogoggleclip,noearpads• ASTM2040,andCE1077BinEU

SIZES • XS/S, M/L, XL

HELMET FEATURES

TRACE RAW• DurableInjectedABSShell• Low-ProfileLiner-LessDesign• Nogoggleclip,noearpads• ASTM2040,andCE1077BinEU

SIZES •S,M/L,XL

HELMET FEATURES

Black Matte Black Matte

RED Raw helmets deliver all the performance and safety you need in a helmet, paired down and streamlined. Raw is simplicity, elevated.

Men’s HelmetsRaw

AUDIORiders want to rock, and RED is playing their song. REDphones Premium with DJ Headset, and standard REDphones are both ready for seamless integration with all 2010-12 RED adult helmets. RED Audio—zip it in and crank it.

• SeamlessIntegrationwith All 2010 and newer RED Adult Helmets • Compatiblewith3.5mm Headphone Jack • EasyAccessVolumeControl and Mute on Cord • EasytoInstallwithOneSize Fits All Application • IntegratedSlimDesign Disappears Inside Ear Pads

REDPHONES™

PREMIUM DJREDphones™ Premium offer 57mm drivers for peak sound, plus a DJ headset for street use.

• PremiumSoundQualitywith57mmDriver• WhyWaitforWinter?Year-RoundUsewith Included DJ Headset • SmartphoneCordIncluded• AllWiresIncludedforOn-SnowandOff-Snow Use, No Other Accessories Needed

SPECIFIC FEATURES

UNIVERSAL FEATURES

REDPHONES™

REDphones™ offer 40mm drivers for premium sound quality.

• GreatSoundQualitywith40mmRemovableDriver• EasytoInstallwithOneSizeFitsAllApplication• GreatSoundQualitywith40mmRemovableDriver• IntegratedSlimDesignDisappearsInsideEarPads• SeamlessIntegrationwithAll2010-2012RED Adult Helmets

SPECIFIC FEATURES

COLOR •BlackSIZES •One Size Fits All

Audio

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DRIFTNEW for 2012, the Drift is equipped with the Air Band™ 270+ Fit System, easy venting, optimized goggle airflow and a DRYRIDE lining—first chair to last light, the Drift packs women’s-specific performance, protection and comfort into one stylish package.

• Women’s-Specific Design and Fit • UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270+FitSystem• AirvancedVentilation™+•NEW DRYRIDE Ultrawick™ Linings• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU

HELMET FEATURES

SIZES

• XS-L

Black Soft Touch White Pearl

White Soft Touch

Splinter (a2)

Purple

WOMEN’SHELMETS24

Women’s Helmets Women’s HelmetsDrift

Drift,Splinter (a2).

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ALETTAGet the most out of every run with the Aletta’s lightweight profile, brim styling for superior goggle interface, and our Air Band™ 270 Fit System—performance plus protection never looked so good.

• Women’s-Specific Design and Fit• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™270FitSystem• NEW DRYRIDE Ultrawick™ Linings• AirvancedVentilation™• QuickClip™IIEarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU

HELMET FEATURES

SIZES

•XS–L

Black Matte Decoy

White Matte

Etcher (a2)

Violet

WOMEN’SHI-FIThe women’s team choice dialed with all the HI-FI features and designed with a women’s-specific profile. Refine your fit with our Air Band™ 180 Fit System, or make room for a beanie by removing the ear pads and internal padding.

• Women’s-SpecificDesign and Fit• UltraLightweightIn-Molded Polycarbonate Shell• AirBand™180FitSystem• NEW DRYRIDE Ultrawick™ Linings• VentMesh• QuickClipII™EarPads• GlovesOn™Buckle• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040,andCE1077B Certified in EU

HELMET FEATURES

SIZES

• XS-L• AsianFitavailablein Japan region

Black MatteWhite Pearl

White Matte

Haze (a2)

Satin Gray

Women’s HelmetsHi-Fi

Women’s HelmetsAletta

Jello (a2)

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Black Plaid

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PURESophistication without the frills, the Pure integrates our Air Pad™ Fit System and one-handed vent controls for fuss-free heat release. Clean, comfortable, lightweight.

• Women’s-Specific Design and Fit• UltraLightweightIn-Molded Polycarbonate Shell • AirPad™FitSystem• AirvancedVentilation™• QuickClipII™EarPads• REDphones™Audio Accessory Compatible• GoggleGasket™• ASTM2040and CE 1077B Certified

HELMET FEATURES

SIZES

• XS–L* Asian Fit available in Japan region

Black Matte White Matte

GrayWhite Rein (a2)

KELLYCLARK

Women’s HelmetsPure

Grape

3130

DEFYLeave your mark, and make it back for more. The RED youth team backs the Defy’s brim design and versatility for year-round, snow, skate and bike protection.

• DurableInjectedABSShell• Snow,Skate,BikeCrossover• RemovableEarPads• GoggleGasket™• RemovableGoggleClip• ASTM2040,CPSC,and CE 1077B Certified in EU

HELMET FEATURES

SIZES

• YouthSizes:S–XL

Black Matte

Bright Pink White Matte

Green (a2)

YOUTHHELMETS

Cobalt Blue

Youth HelmetsDefy

Youth Helmets

Defy,Green (a2).

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TRACE GROMMade for the preschool ripper that puts you to shame, the Trace Grom offers maximum durability and easy customization.

• DurableInjectedABSShell• RemovableEarPads• NoAir™VentPlugs• GoggleGasket™• RemovableGoggleClip• ASTM2040,and CE 1077B Certified in EU

HELMET FEATURES

SIZES

•YouthSizes:S–XL

Black Matte

Purple

White Matte

Vortex (a2)

AVID GROMFirst turns or the first push, protect kid’s right to have fun. The Avid Grom matches our lightest-weight design with easy adjustments for customizable comfort and year-round snow and skate protection.

• UltraLightweightIn-Molded Polycarbonate Shell• SpinFitSystem• Snow,Skate,BikeCrossover• AirvancedVentilation™• GoggleGasket™• ASTM2040,CPSC,and CE 1077B Certified

HELMET FEATURES

SIZES

•YouthSizes:S–XL

Black Matte White Matte

Thor (a2)Red

Cupcake (a2)

Trench Gray

Youth HelmetsTrace Grom

Youth HelmetsAvid Grom

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ANONALIGNMENT

a2:MEN’S

Matching helmet and goggle designs make for a seriously cool kit, easy up-sells, and a dynamic merchandising piece. We work to create the proper fit and maximize ventilation airflow for the goggle/helmet interface, so you can ride on without looking back.

HI-FI The Plan

MUTINY Streetwise

REALM Trig

HAWKEYE The Plan

THEORY Pinstrype REALM Pinstyper

HAWKEYE Streetwise HI-FI Rock Romance FIGMENT Rock Romance

AVID Rake FIGMENT Rake

a2:Anon Alignment

a2

a2:Anon Alignment

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FORCE Trig

HI-FI, Rock Romance.Figment, Rock Romance.

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a2:Anon Alignment

a2:Anon Alignment

a2:WOMEN’S

a2:YOUTH

DRIFT Splinter SOLACE Splinter

ALETTA Etcher SOLACE Etcher

WOMEN’S HI-FI Haze MAJESTIC WatchtowerPURE White Rein MAJESTIC White Rein

DEFY Green TRACKER Guts n’ Glory

AVID GROM Cupcake TRACKER Cupcake

AVID GROM Thor TRACKER Thor

ALETTA Jello MAJESTIC Jello

TRACE GROM Vortex TRACKER Vortex

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RED doesn’t stop with helmets— head to toe safety is included with our Total and Basic Protection lines. Total Protection will take the bite out of hard slams, while Basic Protection gives riders advanced mobility maintaining padding in all the right places.

• Low-Profile,ThinEVAKneeProtection• Slip-OnDesign

FEATURES

BODYPROTECTION

SKULLCAPIMPACT WRIST GUARD

TOTAL IMPACT BACKPROTECTOR

BASIC KNEEPAD

• d3o® Flo Impact Material • Hip,Leg,andTailbonePadding• ErgonomicBreathablePadding• Moisture-WickingMeshMaterial• EasyComfort,BoxerShort Elastic Waist• CECertified

FEATURES

NINJACLAVA™TOTAL IMPACT SHORT YOUTH

BASE LAYER SHORT YOUTH

IMPACT WRIST GUARD YOUTH

• d3o® Shock Impact Material• HipandTailbonePadding• ErgonomicBreathablePadding• Moisture-WickingMeshMaterial• EasyComfort,BoxerShort Elastic Waist• CECertified

FEATURES

BASE LAYER SHORT MEN’S

COLOR •BlackSIZES •S–XL

• d3o® Flo Impact Material • Hip,Leg,andTailbonePadding• ErgonomicBreathablePadding• Moisture-WickingMeshMaterial• EasyComfort,BoxerShort Elastic Waist• CECertified

FEATURES

TOTAL IMPACT SHORT MEN’S

MEN’S

WOMEN’S

UNISEX

YOUTH

COLOR •BlackSIZES •S–XL

• Women’s-SpecificFit• d3o® Shock Impact Material • HipandTailbonePadding• ErgonomicBreathablePadding• Moisture-WickingMeshMaterial• EasyComfort,BoxerShort Elastic Waist• CECertified

FEATURES

BASE LAYER SHORT WOMEN’S

COLOR •BlackSIZES •XS–L

• Women’s-SpecificFit• d3o® Flo Impact Material • Hip,Leg,andTailbonePadding• ErgonomicBreathablePadding• Moisture-WickingMeshMaterial• EasyComfort,BoxerShort Elastic Waist• CECertified

FEATURES

TOTAL IMPACT SHORT WOMEN’S

COLOR •BlackSIZES •XS–L

• MaximumCoverageforMaximum Back Protection• FlexibleExoskeletonArmor• EVAandHoneycomb Impact Protection• PaddedVentMeshKeepsYouCool• ElasticShoulderStrapsMove with You• ErgonomicPadding• Two-StrapWaistBelt• CECertified

FEATURES

COLOR •BlackSIZES •UnisexS–XL

COLOR •BlackSIZES •YouthS–L

COLOR •BlackSIZES •UnisexS–XL

• FlexibleTaperedTopSplints• SoftPalmPad• FlexibleVelcro® Adjustment• Low-ProfileDesign

FEATURES

COLOR •BlackSIZES •UnisexXS–L

• ThinDesignforUnderHelmetUse• SoftFleeceMaterial• VentMeshonTopforHelmetAirflow

FEATURES

COLOR •Black+GraySIZES •OneSizeFitsAll

• ThinDesignforUnderHelmetUse• WindBlockingMaterialwith Soft Fleece• VentMeshonTopforHelmetAirflow

• d3o® Shock Impact Material • HipandTailbonePadding• ErgonomicBreathablePadding• Moisture-WickingMeshMaterial• EasyComfort,BoxerShort Elastic Waist• CECertified

• Sturdy,TaperedTopSplints• SoftPalmPad• FlexibleVelcro® Adjustment• Low-ProfileDesign

FEATURESFEATURES FEATURES

COLOR •BlackSIZES •YouthS–L

COLOR •BlackSIZES •YouthS/M–L/XL

COLOR •Black+GraySIZES •OneSizeFitsAll

Body Protection Body Protection

PEETUPIIROINEN

4140

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FORCE

HI-FI

HI-FI MIPS™

THEORY

Black Matte

Black Matte

Black Matte

The Plan (a2)

Black Matte

Gunmetal

Dark Satin Gray

Gunmetal

Red

Yellow

Crimson

Pinstrype (a2)

Yellow

White Matte

White Matte

White Matte

Blue

White Matte

Metallic Blue

Fade to Black

Cobalt Blue

Green

Trig (a2) Wasabi (EU Only)

Hazelnut

Rock Romance (a2)

Yellow (EU Only)

Shaun White

Men’sRoundup

Men’sRoundup

MEN’SROUNDUP

AVID

TRACE

RAW

MUTINY Black Matte Grayical

Black Matte

Black Matte

Gray Fabric

Green Translucent

Streetwise (a2)

Gunmetal

Trench Green

Green

Plaid Print

HI-FIBlack Matte

White Matte

Black Pearl

White Matte

White Matte

Cobalt Blue

Radical

Red Rake (a2)

White Pearl

TRACE Black Matte

Lime

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WOMEN’SROUNDUP

YOUTHROUNDUP

DRIFT

WOMEN’S HI-FI

PURE

ALETTA

Black Soft Touch

Black Matte

Black Matte

Black Matte

Purple

Satin Gray

Violet

Gray

Splinter (a2)

Black Plaid

Etcher (a2)

White Rein (a2)

White Soft Touch

White Matte

White Matte

White Matte

White Pearl

White Pearl

Decoy

Grape

Haze (a2)

Jello (a2)

DEFY

TRACE GROM

AVID GROM

Black Matte

Black Matte

Black Matte

Cobalt Blue

Trench Gray

Red

Green (a2)

Vortex (a2)

Thor (a2)

White Matte

White Matte

White Matte

Bright Pink

Purple

Cupcake (a2)

Women’sRoundup

YouthRoundup

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NOTES:

KAZUKOKUBO

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DANNYDAVIS

CONTACTNORTH AMERICA80 Industrial ParkwayBurlington, VT 05401P: (800) 367 2951

EUROPEHaller Strasse 1116020 Innsbruck, AustriaP: 00800 372 878 66 (toll free) P: + 43 (0) 512 230

ASIA9-6 Kamiyama-choShibuya-ku, Tokyo Japan 150-0047P: + 81 (3) 5738 2552

AUSTRALIAUnit 3, 1-7 Ada Ave.Brookvale, NSWSydney - AustraliaNSW 2100P: + 61 (2) 9935 9000

WEBredprotection.com

PHOTO CREDITSJEFF CURTESPage 3

CYRIL Page 3, 15, 29, 40

SUSIE FLOROSPage 46

GABE L’HEUREUXIFC, Page 4, 11

ADAM MORANPage 3, 48

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