red bend software: cloud computing west 2013

13
Differentiating with Cloud- Based Mobile Services Lori Sylvia, EVP Marketing 29 October 2013

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Lori Sylvia, EVP of Marketing at Red Bend Software presents at Cloud Computing West 2013 in the Mobile & Big Data mCLOUD track.

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Page 1: Red Bend Software: Cloud Computing West 2013

Differentiating with Cloud-Based Mobile Services

Lori Sylvia, EVP Marketing29 October 2013

Page 2: Red Bend Software: Cloud Computing West 2013
Page 3: Red Bend Software: Cloud Computing West 2013
Page 4: Red Bend Software: Cloud Computing West 2013

1.75 billion devices 1,300 models

Red Bend Software The Leader in Mobile Software Management

Page 5: Red Bend Software: Cloud Computing West 2013

Software Management as a Service

Firmware& Software

Management

Firmware& Software

Management

vSense Mobile®Analytics

Software Management

Client

vDirect Mobile®Device

Mgt

vRapid Mobile®FOTA

Offer App & Policy MgntSaaS to your customers

Manage device Firmware OTA , providing a continuously better UX

Device OEMDevice OEM

Enterprise CustomersEnterprise Customers UsersUsers

Page 6: Red Bend Software: Cloud Computing West 2013

Cloud-Based Mobile Servicesfor Device OEMs

• Firmware Updating

• Application Management

• Device Analytics

• Policy Management

• Dual Personas

Page 7: Red Bend Software: Cloud Computing West 2013

Firmware Over the Air (FOTA)

UPDATE

What’s New:

• New music app• Longer zoom• Better performance

Page 8: Red Bend Software: Cloud Computing West 2013

Application Management

Payment

Navigation Travel

Directory

Self Care

App Shop

Page 9: Red Bend Software: Cloud Computing West 2013

Device Analytics

• Usage statistics • Software inventory• Resource utilization• Device performance• Network consumption

Page 10: Red Bend Software: Cloud Computing West 2013

Policy Management

Lock & Wipe

Page 11: Red Bend Software: Cloud Computing West 2013

Dual Personas

Hardware

OS1

Apps

OS2

Apps

Type-1 Hypervisor

Page 12: Red Bend Software: Cloud Computing West 2013

Summary

• Mobile Software Management (MSM) services:– High-value, one-to-one customer relationships– Differentiated products– Ongoing revenue streams

• Transform your business and change the dynamics of your industry

Page 13: Red Bend Software: Cloud Computing West 2013

Thank You

Lori Sylvia

[email protected]

Red Bend Software