red-coca cola final dissertation(2)

8/7/2019 red-Coca Cola Final Dissertation(2)

1/93Thanda Matlab, Coca

IMPACT OF RED ON THE SALE OF COCA COLA

PRODUCT: A STUDY IN PATNA MARKET2008 - 09

CHAPTER 1

Introduction:

The introduction of soft drink was due to necessity of traveling

particular in the absence of availability of reliable water. But

meaning quietly changed with changing in time. It has become so,

popular commodity fashion & habit instead of requirement of

quenching thirst.

The Coca Cola Company is the largest manufacture, distributor and

marketer of non alcoholic beverages concentrates and syrups in

the world. Finished beverages products bearing company

trademarks, sold in the United States since 1886 are now sold in

more than 200 countries. Along with Coca Cola, this is recognized

as the worlds most valuable brand. Coca Cola market four of the

worlds top five nonalcoholic sparkling brands, including Diet Coke,

Fanta and Sprite. Coca Cola Company has emerged as a globalleader in the beverages sector. It has a variety of products in the

market which provides benefits to the customer as well as to the

government. The customer uses Coca Cola product for their

refreshment as per the requirement of their willingness. The

Company provides large number of employment in the form of jobs

to the people working in our country. The Government in return

generates profits from the company as it is a multinational

company due to the induction of foreign investment policy adopted

by the government of India. Coca Cola also continues to broaden

the range of low and no colour alternatives that they provide to

help people manage their colour intake. They are offering an

DBAR, SSGMCE, SHEGAON Page 1


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Beverages Pvt Ltd., India division under Eurasia Operating Group

has been working on RED i.e. Right Execution Daily since FEB 2006.

Coca Cola Company believes that its success depends on their

ability to connect with consumers by providing them with a wide

variety of choices to meet their desires, needs and lifestyles

choices. Company success further depends on the ability of their

people to execute effectively, every day. Coca Cola product helps

the customer in an instant digestion process. However the

customers are using their product in order to feel energetic andrefreshing. Whenever the customer feels thirsty then they use the

soft drink to quench their thirst instead of water. Therefore the

Company enables the employees to join hands to make the

company profit.






CHAPTER 2

RESEARCH METHODOLOGY

2.1 INTRODUCTION

The management decision process has become complex and

requires an effective and full proof management information

system. During the year of growing complexities, the management

needs more and more rigorous information to reduce uncertainties

involved in introducing new products and penetrating a new

market. Market research has today becomes an important

component of the marketing information system, to manage all

areas of management in general amount to marketing

management in particular.

Marketing research is the collection, analysis and interpretation of

facts and figures pertaining to marketing management.

Marketing management needs essential information regarding

products, prices, market condition of demand and supply,

customers need and desires, selling methods, physical flow of

goods, competitive decision, external marketing environment and






other factors of marketing thus a systematic approach is applied

termed as research methodology. Glasser has defined Market

research is the application of scientific method of the study of the

factors that affects the buying decision in a given market and the

profitability of the business concerned

2.2 RESEARCH METHODOLOGY:

Research methodology has many dimensions and research

methods are integral part of it. Research methodology has a wider

scope than that of research methods. Research methodology is

systematic way for solving research problem. It is a science of

studying 'how Research is done scientifically.

It is essential for any researcher to know not only research

techniques but also research methodology. In research

methodology we study the various steps that are generally adopted

by researcher in studying his research problem along with logic

behind them so that research results are capable of being

evaluated either by the researcher himself or by any other person.

2.3 TYPES OF RESEARCH:

There are different types of research viz., analytical research,

fundamental research, quantitative research, qualitative research,






conceptual research, empirical research. Present study is a

Exploratory study.

Exploratory Research: The researcher has to use facts or

information already available and analyze these to make a critical

evaluation of the material.

2.4 SELECTION OF SUBJECT:

Selecting the subject of research is a crucial decision for the

researcher. The idea of the subject should be very clear in his

mind. The selected subject should be clear and precise and

ambiguity should be avoided. In the present instance the subject

related for study consists of analyzing the impact of RED on the

sale of coca-cola product in patna market.

2.5 SELECTION OF TITLE:

The title given to the subject matter to research work should not be

ambiguous; the reader should be able to form an idea about the

contents of the research work after going' through its title. The title

of this research work is Impact of RED-Right Execution Daily on

the sale of coca-cola product in patna market.

2.6 RESEARCH OBJECTIVES:Following are the various objectives of study

To study marketing strategies adopted by coca-cola.






To study customer satisfaction about coca-cola products.

To study the effect of RED on boosting sales of coca-cola products.

2.7 SCOPE OF THE STUDY:

Study of Management of RED helps the management in the

following ways:-

1. It improves managements ability to plan and control the

sales of Coca Cola.

2. It will certainly help the strategies for survival and growth of

the Company.

3. It avoids wastage and underutilization of resources which can

be employed profitably.

4. It is relevant to inflows and outflows conditions of the

Company.

2.9 DATA COLLECTION AND RELIABILITY OF

DATA:

For this research work there is need of both Primary &

Secondary data. Here I have taken the Primary data which was

collected from the Customers.

The secondary dataare those, which have already been collected

by someone else for other purpose. The data, which are secondary

in the hands of one, may be primary for others. Here the Secondary

data is collected from the companys R&D department.






2.10 LIMITATION OF THE REPORT

I found the following limitations during my actual project

execution:-o More stress was given on the primary data.

o The finding of the survey will be strictly based on the response of the

consumers, since it is difficult to ascertain the authenticity of the statements.

o All the observation and recommendation will be made on the feedback

obtained from the survey.

2.11 HYPOTHESIS:

After the researcher has collected the data and before

starting work on it, he forms a hypothesis. Hypothesis is the

assumption made by the researcher about the outcome of the

study. Based on objectives following hypothesis was made. Here

the hypothesis formed is:

Marketing strategy of Coca Cola beverages Pvt. Ltd is

strong enough to increase the profit and sales volume of the

Company.

Retailers and distributors are satisfied with the RED.

2.12 ANALYZING THE DATA:

The next step in the research process is to extract pertinent

findings from the data. The researcher tabulates the data and uses

various financial tools to assess the financial soundness of the

company.






2.13 FINDINGS

After analyzing the data and conducting various tests upon it

the researcher comes to know of certain facts. These facts are thefindings of the study.

2.14 REPORTING

When the researcher finishes analyzing the data and various

facts are found out the research work is almost over. These

findings are then summarized and conclusions are drawn from it.

CHAPTER 3

COMPANY PROFILE

3.1 EXECUTIVE SUMMARY






The Coca Cola Company was incorporated in September 1919

under the laws of the State of Delaware and succeeded to the

business of a Georgia Corporation with the same name that had

been organized in 1892. Coca Cola Company is one of numerous

competitors in the commercial beverages market. Of the

approximately 53 billion beverage servings of all type of consumed

worldwide every day.Beverages bearing trademarks owned by or

licensed to company account for approximately 1.5 billion. Coca-

Cola, the corporate nourishing the global community with the

worlds largest selling soft drink concentrates since 1886. Coca Cola

Company put his first step in India in 1952 but withdrew completelyin 1977 due to change in Indian Government polices. Again

returned to India in 1993 after a gap of 16 years giving a new

thumb up to the Indian Soft Drink Market. In the same year, the

Company took over ownership of the nation's top soft-drink brands

and bottling network. No wonder, their brands have assumed an

iconic status in the minds of the consumers.

Coca-Cola serves in India some of the most recalled brands across

the world, which include names such as Coca-Cola, Diet Coke,

Sprite, Fanta, along with the Schweppes product range. The

acquisition of Thums Up brought some of the leading national soft

drinks like Thums Up, Limca, Maaza, Citra and Gold Spot under its

umbrella. To add to this, Kinley mineral water was launched in the

year 2000.

The Company ranking up "firsts" in the introduction of Canned and

PET soft drinks, vending machines and backpack dispensers for

crowds of cricket supporters.






Ever Since, Coca-Cola India has made significant investments to

build and continually consolidate its business in the country,

including new production facilities, waste water treatment plants,

distribution systems and marketing channels.

Coca-Cola India is among the countrys top international investors,

having invested more than US$ 1 billion in India within a decade of

its presence and further pledged another US$ 100 million in 2003

for its operations.

RED, IN INDIA

Hindustan Coca Cola Beverages Pvt.Ltd., India division under

Eurasia Operating Group has been working on RED i.e. Right

Execution Daily since FEB 2006. Coca Cola Company believes that

its success depends on their ability to connect with consumers by

providing them with a wide variety of choices to meet their desires,

needs and lifestyles choices. Company success further depends on

the ability of their people to execute effectively, every day.

COMPANY GOAL

Company goal is to use the Companys asset company brands,

financial strength, unrivaled distribution system, global reach and

talent and strong commitment of our management and associates-

to become more competitive and to accelerate growth in mannerthat creates value for our shareowners.






3.2 COCA-COLA PORTFOLIO







Glass PET Can Fountain

200 ml 500 ml 330 ml Various Sizes

300 ml 500 ml + 100 mlfree

500 ml 1L+ 200 ml free

1000 ml 1.5 L

2 L





3.3 CHRONOLOGICAL INCIDENT IN THEDEVELOPMENT OF

SOFT DRINKS:-

1798The term "soda water" first coined.

1810 First U.S. patent issued for the manufacture of imitationmineral waters.

1819The "soda fountain" patented by Samuel Fahnestock.

1835The first bottled soda water in the U.S.

1850A manual hand & foot operated filling & corking device,first used for bottling soda water.

1851 Ginger ale created in Ireland.

1861The term "pop" first coined.

1874The first ice-cream soda sold

1876Root beer mass produced for public sale.

1881The first cola-flavored beverage introduced.

1885 Charles Aderton invented "Dr Pepper" in Waco, Texas.

1886Dr. John S. Pemberton invented "Coca-Cola" in Atlanta,Georgia.

1892William Painterinvented the crown bottle cap.

1898 "Pepsi-Cola" is invented by Caleb Bradham.

1899The first patent issued for a glass blowing machine, usedto produce glass bottles.

1913Gas motored trucks replaced horse drawn carriages asdelivery vehicles.

1919 The American Bottlers of Carbonated Beverages formed.

1920The U.S. Census reported that more than 5,000 bottlers

now exist.

Early 1920's The first automatic vending machines dispensed

sodas into cups.

1923Six-pack soft drink cartons called "Hom-Paks" created.

1929 The Howdy Company debuted its new drink "Bib-Label

Lithiated Lemon-Lime Sodas" later called "7 Up".

1934Applied color lab

els first used on soft drink bottles, the coloring was baked on

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the face of the bottle.

1952The first diet soft drink sold called the "No-Cal Beverage"a ginger ale sold by Kirsch.

1957The first aluminum cans used.

1959The first diet cola sold.1962The pull-ring tab first marketed by the Pittsburgh BrewingCompany of Pittsburgh, PA. The pull-ring tab was invented by

Alcoa.

1963The Schlitz Brewing company introduced the "Pop Top"

beer can to the nation in March, invented by Ermal Fraze of

Kettering, Ohio.

1965Soft drinks in cans dispensed from vending machines.

1965The resaleable top invented.

1966 The American Bottlers of Carbonated Beverages renamed

The National Soft Drink Association.1970Plastic bottles are used for soft drinks.

1973The PET (Polyethylene Terephthalate) bottle created.

1974The stay-on tab invented. Introduced by the Falls City

Brewing Company of Louisville, KY.

1979Mello Yello soft drink is introduced by the Coca Cola

Company as competition against Mountain Dew.

1981The "talking" vending machine invented.

3.4 THE VALUE CHAIN






3.5 BUSINESS MODEL OF COCA-COLA

Manufactures Concentrate

Beverage Base & Syrup

Manufactures Finished

Bottle/Can Fountain syrup

3.6 INTRODUCTION TO SOFT DRINKS IN INDIA

Gold Spot considered as the first soft drink, established 50 years

ago before all empowering Coca-Cola entered the company todominate the scene. It faced no competition and its euphoric image

built up in western countries helped it get ready clientele &

glamour. Parle export private ltd. should be regarded as the first

Indian company introducing limca a lemon drink complimentary to


The Coca-Cola

Company

Bottler

Customer

Consumer





their well entiemched Gold Spot in 1970 which got moderate

success. However, before this, it had also introduced Cola-Pepino

which was withdrawn in face tough competition from Coca-cola.

When Coca-cola bid farewell in 1977, Indian market was open for

various cold drinks and several companies came forward pushing

the different in the market. Parle people introduced their Cola-

Thumps Up with a mightily bang saying Happy days are here

again as if happy days went away with Coca-cola pure drinks of

Delhi, also without loosing much time introduced pure drinks with

Campa Orange and Campa Lemon. Modern bakeries interested the

market Double Seven, Mohan Meakings with Marry and Pick Up &

McDowell with Thrill, Rush and Sprint and Indian Market where

there was competition previously a cut throat competition and

heavy advertising was on. Each one was trying their best to be

come under one company with A Class products in the field of

soft drink business, now after a long gap; Govt. of India had given

permission to the Coca-Cola to start their business in India. Coca-

Cola came with Parle to do business on the Indian soil. They are

trying best regaining its prestige which it had before.

3.7 GROWTH PROMOTIONAL ACTIVITIES

The government has adopted liberalized policies for the soft drink

trade to give the industry a boast and promote the Indian brands

internationally. Although the import and manufacture of






international brands like Pepsi and Coke is enhanced in India the

local brands are being stabilized by advertisements, good quality

and low cost. The soft drinks market till early 1990s was in hands

of domestic players like Campa, Thumps up, Limca etc but with

opening up of economy and coming of MNC players Pepsi and Coke

the market has come totally under their control.

The distribution network of Coca Cola had6.5 lakhs outlets across

the country in FY00, which the company is planning to increase to

8 lakhs by FY01. On the other hand Pepsi Co's distribution network

had 6 lakhs outlets across the country during FY00 which it is

planning to increase to 7.5 lakhs by FY01.

3.8 MARKET BIFURCATION OF SOFT DRINKS

Soft drinks are available in glass bottles, aluminum cans and PETbottles for home consumption. Fountains also dispense them in

disposable containers Non-alcoholic soft drink beverage market can

be divided into fruit drinks and soft drinks. Soft drinks can be

further divided into carbonated and non-carbonated drinks. Cola,

lemon and oranges are carbonated drinks while mango drinks

come under non carbonated category.

The market can also be segmented on the basis of types of

products into cola products and non-cola products. Cola products

account for nearly 61-62% of the total soft drinks market. The

brands that fall in this category are Pepsi, Coca- Cola, Thumps Up,

Diet Coke, Diet Pepsi etc. Non-cola segment which constitutes 38%






can be divided into 4 categories based on the types of flavors

available, namely: Orange, Cloudy Lime, Clear Lime and Mango.

non cola

product, 38

colaproduct, 62

non cola product

cola product

3.9 PRODUCTS & DISTRIBUTION






Coca Cola Company manufactures and sells beverage concerates,

sometimes referred to as beverages bases and syrups, including

fountain syrups, and finished beverages.

As used in this report:

Concentrates means flavoring ingredients and depending

on the products, sweetners used to prepare syrups or

finished beverages;

syrups means the beverages ingredients produced by

combining concentrates and, depending on the product,

sweetners and added water;

Fountain syrups means syrups that are sold to fountain

retailers, such as restaurants, that use dispensing

equipment to mix the syrups with sparkling or still water at

the time of purchase to produce finished beverages that are

served in cups or glasses for immediate consumption;

Sparkling beverages means nonalcoholic ready to drink

beverages with carbonation, including energy drinks andcarbonated waters and flavored waters;

Still beverages means nonalcoholic beverages without

carbonation, including non-carbonated waters, flavored

waters& enhanced waters, juices & juices drinks, teas,

coffees, and sports drinks.






3.10 MISSION, VISION & VALUES

Coca Cola mission, vision and values outline who they are, what

they seek to achieve, and how they want to achieve it. These

provide a clear direction for the Company and help ensure that

they are all working toward the same goals.

MISSION

Everything Coca Cola do is inspired by their enduring Mission:

To Refresh the World...in body, mind, and spirit.

To Inspire Moments of Optimism...through their brands and their action

To Create Value and Make a Difference...everywhere they engage.

VISION

To achieve sustainable growth, Coca Cola has established a

Vision with clear goals:

Planet : Being a responsible global citizen that makes a

difference.

Portfolio: Bringing to the world a portfolio of beverage

brands that anticipate and satisfy Peoples' desires

and needs.

Partners: Nurturinga winning network of partners and building

mutual loyalty. Profit: Maximizing return to shareowners while

being mindful of our






VALUES

Coca Cola is guided by shared Values that they will live by as a company

and as individuals:

Leadership : The courage to shape a better future

Passion : Committed in heart and mind

Integrity : Be real

Accountability : If it is to be, it's up to me

Collaboration : Leverage collective genius

Innovation : Seek, imagine, create, delight

Quality : What we do, we do well

3.11 GET TO KNOW OUR LEADERS

Leading the Industry & Refreshing the WorldResponsibly

Since Coca Cola first soda fountain sales

in 1897, they have been a driver of

marketplace innovation and an investor in

local economies. Today they lead the

beverage industry with over 450 brands --

including four of the world's top-five

sparkling brands. But while their business

opportunities are enormous, theircommitment to their consumers and the

communities in which they operate is

even greater.

E. Neville Isdell, named chairman and

chief executive officer in June 2004, leads

http://www.thecoca-colacompany.com/ourcompany/board.htmlhttp://www.thecoca-colacompany.com/ourcompany/board.html





them into the new century with a firm

commitment to the values and spirit of

the world's greatest brand. With his

proven leadership and the talent and

experience of their management team,they will continue our mission to provide

quality beverages while helping to

improve lives around the world.

Board Of Directors:

E. Neville Isdell : - 12th Chairman of the Board of Directors &

CEO.

Muhtar Kent : - President & Operating Officer.

Herbert A. Allen : - President & CEO Allen & Company Inc.

Ronald W. Allen : - Advisory Director, Former Chairman of the

Board Allen & Co.

Cathleen P. Black : - President, Hearst Magazines

Barry Diller : - Chair of the Board & CEO Inter Active Corp.

Alexis M. Herman : - Chair & CEO New Ventures,LLC.

Donald R. Keough : - Non Executive Chair of the Board Allen & Co.

Inc.

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Donald F. McHenry : - Distinguished Proff. In the Practice of

Diplomacy &Internal

Sam Nunn : - Co-Chair & CEO Nuclear Threat Initiative.

James D. Robinson III : - General Partner, RRE Ventures, President, J. D.

Robinson, INC.

Peter V. Ueberroth : - Investor & Chairman, Contrarian Group Inc.

Jacob Wallenberg : - Chair of the Board, Investor AD.

James B. Williams : - Former Chairman of the Board & CEO Sun

Trust Bank Inc.

3.12 BEVERAGE PRODUCTS

Coca Cola Company continues to expand Its beverage portfolio, as

well as packaging options and sizes, in order to meet consumers'

evolving needs and preferences. Coca Cola currently offer more

than 2,800 beverage products around the world.

In addition to sparkling drinks, Coca Cola increasingly offer juice

and juice drinks, waters, sports and energy drinks, teas and

coffees, soy-based drinks and beverages with added nutritional

benefits. They market four of the world's top five nonalcoholic

sparkling brands: Coca-Cola, Diet Coke, Sprite and Fanta. In

2006, Coca Cola globally ranked:

No. 1 in Sales of Juice and Juice Drinks

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No. 1 in Sales of Ready-to-Drink Coffees and Teas

No. 2 in Sales of Sports Drinks

No. 3 in Sales of Water

Coca cola also continue to broaden the range of low- and no-calorie

alternatives that they provide to help people manage their caloric

intake. And they offer an increasing variety of package sizes to

allow consumers to manage their consumption. they continue to

expand into beverages with added health and nutrition benefits

such as vitamins and nutrients. Some examples around the world

include the following:

Health Works in Hong Kong

Ipsei in Germany

Minute Maid with added Vitamin D in the U.S.

Odwalla in the U.S.

Minute Maid ready-to-drink milk beverages in Mexico

Aquarius Active Diet functional water supplement in Japan

They are also conducting exploratory programs to help address

malnutrition with fortified products. Scientists working with their

Beverage Institute For Health and Wellness developed Nurisha, a

water-soluble powder of 12 vitamins and minerals to add to

beverages, and conducted clinical trials in Botswana and Peru.

Their first beverage fortified with Nurisha is now in trials in South

African schools, and they are looking for opportunities to expand it

and other fortified beverages in other countries.

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3.13 SWOT ANALYSIS

Strength

Coca Cola competitive strengths include leading brands with a highlevel of consumer acceptance, a worldwide network of bottlers &

distributors of company products, sophisticated marketing

capabilities; & a talented group of dedicated associates.

Weakness

Sales of Coca Cola ready-to-drink nonalcoholic beverages are

somewhat seasonal, with the second & third calendar quarters

accounting for highest sales volumes. The volume of sales in the

beverages business may be affected by weather conditions.

Opportunities

Over the next several years Soft Drinks Industrys growth is

expected to out pace the growth of the world economy. By 2010 is

projected to eclipse $650 billion in total revenue. There is

tremendous opportunity to grow our sparkling beverages in both

developed & emerging markets.

Threats

Coca Cola Company competes in the nonalcoholic beverages

segment of the commercial beverages industry. Based on internally

available data & a variety of industry sources, Coca Cola believe

that in 2007, worldwide sales of Company products accounted for

approximately 10% of total worldwide sales of nonalcoholic

beverages products. The nonalcoholic beverages segment of the

commercial beverages industry is highly competitive, consisting of

numerous firms.






A STRONG YEAR

The following pages tell the story of a company delivering

consistent performance that is well-balanced across markets,

categories, customers and products -- a company that is moving

forward with a clear strategic agenda. In 2007, The Coca-Cola

Company earned $2.57 per share, an increase of 19 percent. Unit

case volume grew 6 percent. And net operating revenuesgrew 20

percent to $28.9 billion.

We took several key steps in 2007, including

strengthening our sparkling portfolio with new brands and

brand extensions;

expanding our still portfolio with strategic acquisitions and

innovations;

improving our capabilities in consumer marketing,

commercial leadership and franchise leadership;

Creating a more sustainable future through more efficient

energy, water and operational practices.






3.14 BUILDING OUR CAPABILITIES

A year ago in this report, we said we were going to fuel growth by

creating inspirational consumer marketing, providing enhanced

value to millions of retail partners and to our bottling partners, who

make up the world's largest and most powerful beverage

distribution network.

The men and women of The Coca-Cola Company, working closely

with our dedicated bottling partners around the world, delivered on

our commitments with great discipline and skill. Our product mix is

the strongest it has ever been, our innovation pipeline is growing,

and our brands are winning again at the point of sale.

Our progress in consumer marketing and commercial leadership

has renewed interest in our expanding portfolio among shoppers,

retail customers and our bottling partners. Creative marketing is






part of our DNA and has always been our core competency in eras

of success.

In the past year, with "The Coke Side of Life," Happiness Factory-

The Movie and other award-winning marketing programs, we

reinvigorated the energy and optimism at the heart of our brands.

We also invited our consumers to experience the magic and history

of the world's most valuable brand at the highly successful new

World of Coca-Cola, which opened this past year in Atlanta.

3.15 ENHANCING THE COMMUNITIES WE SERVE

We recognize that we cannot have a healthy and growing business

unless the communities we serve are sustainable themselves.

Careful consideration of environmental, economic and social

factors plays into all our decision making and resulted in a number

of new partnerships to support the health of our business and our

planet. Across the Coca-Cola system, we made significant progress

in reducing our water, packaging and energy imprint.

Water is essential to our business. In 2007, we set the ambitious

goal to return the water we use, in our beverages and in their

production, back to nature. And our expanded global partnership

with World Wildlife Fund (WWF) aims to help conserve seven of the

world's most important watersheds, as well as to further improve

water efficiency in our operations and strengthen our climate

protection initiatives. Additionally, we signed The CEO Water

Mandate, a partnership with the United Nations Global Compact

that commits companies to help protect and preserve freshwater






resources by making water-resource management a strategic

priority throughout their operations and supply chain.

We see packaging not as waste, but as a valuable resource for

future use. In 2007, we established a goal of recycling or reusing

100 percent of our PET* packaging in the United States. We took an

important step toward this goal through a major investment in the

world's largest PET bottle-to-bottle recycling plant in South Carolina

and the launch of a new recycling business called Coca-Cola

Recycling LLC led by our bottling partner, Coca-Cola Enterprises

Inc. In India, we are partnering with the Indian Association of Plastic

Manufacturers in significant PET recycling initiatives in more than

100 locations across the country. And in Brazil, which recycles

nearly 50 percent of PET containers, the Company remains a long-

time supporter of CEMPRE, a nonprofit association dedicated to the

promotion of recycling and waste management.

We also are scaling up our efforts to reduce carbon emissions. We

are committed to growing our business, without growing our

carbon footprint. In 2007, we launched Project ESKO to reduce

emissions in manufacturing and drive productivity improvements.

For example, at our 2-million-square-foot world headquarters in

Atlanta, we are working to reduce energy consumption by 23

percent. These efforts are expected to eliminate more than 10,000

metric tons of carbon dioxide emissions each year, which is the

equivalent of removing 2,000 cars from the road. And we are using

our voice on the world stage to call for responsible standards on

greenhouse gas emissions through our support of the United

Nations Global Compact Caring for Climate leadership platform

and the Bali Communiqu.






*Polyethylene terephthalate (PET)

Our commitment to being a responsible company includes being a

responsible employer. In 2007, we launched our global Workplace

Rights Policy and Human Rights Statement, guided by the

principles of the International Labour.

Organization and other well-known international organizations. Our

Workplace Rights Policy formalizes our long-standing commitment

to ensure that each of our 90,500 associates around the world is

treated with dignity and fairness.

3.16 THE ROAD AHEAD






To reach our peak performance in 2008, we will focus on

five strategic priorities:

First, we will continue to grow our leadership in sparkling

beverages, the core of our business today and tomorrow. We know

there is tremendous opportunity to grow our sparkling beverages in

both developed and emerging markets. Second, we will drive even

faster growth in our still beverage portfolio by adding new

functional benefits, developing affordable formulations, pursuing

relevant bolt-on acquisitions and seeking margin enhancements.

Juice and juice drinks, sports drinks, water, coffees, teas and

emerging categories offer exciting opportunities for future growth

around the world.

Second, we will continue to generate and take advantage of the

balanced growth we have achieved across our portfolio and the

markets we serve. In the world's emerging economies, our

business is buoyed by growing urbanization, rising middle-class

consumers and the corresponding conversion to ready-to-drink

beverages that meet new lifestyle needs. In North America, our

flagship market, we will continue to focus on renewing the health of

our business.

3.17 OPERATING GROUP

The Operating Group of Coca-Cola. The map is segmented intoCoca Cola Operating Groups: Africa, Eurasia, European Union, Latin

America, North America, Pacific, Bottling Investments. Certain prior

year amounts have been reclassified to conform to the current year

presentation.






1) In 2007, Coca Cola adopted Financial Accounting Standards

Board (FASB) Interpretation No. 48, "Accounting for Uncertainty

in Income Taxes" and recorded an approximate $65 million

increase in accrued income taxes in their consolidated balance

sheet for unrecognized tax benefits, which was accounted for as

a cumulative effect adjustment to the January 1, 2007 balance

of reinvested earnings.

2) In 2006, Coca Cola adopted Statement of Financial Accounting

Standards (SFAS) No.158, "Employers' Accounting for Defined

Benefit Pension and Other Postretirement Plans -- an

amendment of FASB Statements No. 87, 88, 106, and 132(R)."3) Coca Cola adopted FASB Staff Position (FSP) No. 109-2,

"Accounting and Disclosure Guidance for the Foreign Earnings

Repatriation Provision within the American Jobs Creation Act of

2004" in 2004. FSP No. 109-2 allowed the Company to record

the tax expense associated with the repatriation of foreign

earnings in 2005 when the previously unremitted foreign

earnings were actually repatriated.

4) Coca Cola adopted FASB Interpretation No. 46(R), "Consolidation

of Variable Interest Entities," effective April 2, 2004.






3.18 ORGANIZATIONAL STRUCTURE

Coca Cola in India






3.19 RED i.e... A Right Execution Daily

3.19.1 CONCEPT OF RED

Hindustan Coca Cola Beverages Pvt Ltd., India division under

Eurasia Operating Group has been working on RED i.e. Right

Execution Daily since FEB 2006.

Coca Cola Company believes that its success depends on their

ability to connect with consumers by providing them with a wide

variety of choices to meet their desires, needs and lifestyles

choices. Company success further depends on the ability of their

people to execute effectively, every day.

3.19.2 DETAIL ANALYSIS OF RED: -

Right Execution Daily is segregated under three important point

they are as follows:

VisiCooler: -

Visicooler is the Sales Generating Assets, which not only make the

beverages product chilled which the company served its customers

at the purchase point but also attract the number of shoppers or

consumers in a given universe to buy company products.

In the visicooler, attention are given on the following points: -

The visicooler is as per standard or not.






The visicooler as per prime position or not.

Is the visicooler in a working condition?

Is the visicooler light working?

Is the visicooler 100% pure?

Is the visicooler brand order compliant?

Availability: -

Under Availability, company ensures that their all products are

available at the shop as per the standards of the company toserves the consumers or the shoppers. The main focuses of

Availability are as follows: -

The company products are available at the shop in full flavor

& range.

Consumers have enough choice to select the companys

beverage products as per their desire. 10 to 15% of total shoppers are those who drink only

particular brand & particular brand & particular flavor. So,

company doesnt want to loose that consumer also.

Activation: -

Activation is the important ingredients under RED. It is a

techniques by which the sales are generated. It is a complex set of

activity by which the shoppers are stimulated to come at the shop.

By proper activation buyers are induced to come at the purchase

point.






3.19.3 Important tools for activation

Important tools for activation are Counter Top, Aerial Mobile

Hanger, Crate Display, Road Standee, Flange, Signage, Branded

Menu Cards, Combo Communication, Flex or Glow Sign Board,

Three Tire Display Rack, Price Communication.

Under the Activation, the attention is given to ensure the

following points at the purchase point: -

Prices of HCCBPL products communicated in a clear & visible manner.

DPS/Flex Board/Glow Sign Board, Flange, or Road Standee, at least 1,

should be in a proper condition.

Ariel Mobile Hanger with at least 4 mobiles displayed at stores front in

Convenience Stores.

OBM/Drinking Shot Communication present at each store.

Table Top display unit/Hanging Rack, at least 1 should be pure & should be

at least 50% charged in Convenience Stores.

Self Display Rack in which minimum 8 facings of any PET displayed &

visible in Grocery.

Rack should be pure & should be at least 50% full in Grocery.

Combo Communication should be present in E&D.

Branded Menu Cards with KO (cola) Beverages Menu (at least 5 MenuCards)/Menu Board (at least 1) with KO beverages listing.






3.19.4 TOOLS USED FOR CONTROL UNDER RED

Market Developer RED Tracker

Survey conducted by Individual Agency

Market Developer RED Tracker

It is a tool by which the Market Developer, checks its performance. It shows

where the Market Developer is put their efforts, by which the RED Score will be

increasing. It throws light on, where are the Execution Team lacking. It also aids

to the Management in tuning the Market Execution Team. There are two parts of

the Market Developer RED tracker: -

Market Developer Permanent Journey Plan

It is a tool, which fix the activities of the Market Developer for the given period.

In the Market Development Permanent Journey Plan, the information about the

following things is given: -

Permanent Journey Plan for the Market Developer

Name of the Market Developer

Distributor/Direct Route Name

Sales Team Leader Name

Sales Trainer Name

The Town/City where the execution plans are executed.

Month of the Execution Plan






No. Of Outlet visited at a particular date

Daily Market Report

It is a survey conduct by the Market Developer himself.Market Developer has to prepare this Report before he starts

his execution activities at the Customer Place. It helps to get

the actual figure & also help to check the execution impact of

the previous day.

3.19.5 RED SCORING

RED Scoring is the techniques by which the quality of services &

performance executed by the companys personnel are

enumerated in terms of numbers.

The total marks assigned under RED are 100 and these total marks

are segregated among the three factors of the RED, which are as

follows: -

VISICOOLER = 30 MARKS

AVIABILITY = 50 MARKS

ACTIVATION = 20 MARKS

For RED Scoring sheet: Please refer AppendixPoint No. 7.3



40/93





3.21 SURVEY REPORT CONDUCTED BY INDIVIDUALAGENCY

FOR THE MONTH MARKS

APRIL 34.5MAY 22.3JUNE 30.1

0

5

10

15

20

25

30

35

APR

MA

J UN






CHAPTER 4

DATA COLLECTION, ANALYSIS &

INTERPRETATION

4.1 INTRODUCTION:

Both Primary as well as secondary data has been collected. Here I

am going to give the analysis of Primary data first and then the

analysis of secondary data will follow.

4.2 ANALYSIS OF PRIMARY DATA:Primary data is in the form of a questionnaire which has been

collected by asking civilians to fill in a questionnaire. Below given is

the analysis of many of the questions in the Questionnaire. The

Questionnaire is present in the Appendix.



43/93





In the above fig. I have done survey on the basis of

age group15-25, 26-35, 36-45, 46-55 where the no. of

consumers are 68, 41, 23, 18 respectively.

Question No. 1.b)..Refer question in Appendix.

Analysis:

Table: On the basis of Gender

Table 4.2.2.b

Figure: On the basis of Gender

Fig. 4.2.2.b

Interpretation:


Gender No. of Persons

Male 120

Female 30Total 150





In the above fig. the respondents are grouped on the basis

of gender in which male corresponds to 120 and female 30.

Question No. 1.c)..Refer question in Appendix.

Analysis:

Table: On the basis of Occupation

Table 4.2.3.c

Figure: On the basis of Occupation

Fig. 4.2.3.c

Interpretation:


Occupation No. of Persons

Student 45Others 29

Servicemen 46Businessmen 30Total 150





In the above fig. respondents are classified on the basis of

occupation in which there are 45 students, 46 servicemen,

30 businessmen and the rest 29.

Question No.2..Refer question in Appendix.

Analysis:

Table: On the basis of Preference

Table 4.2.2

Figure: On the basis of Preference

Fig. 4.2.2

Interpretation:

In the above fig., 131 repondents take beverages and the

rest dont prefer to take.


Yes / No No. of Respondents

Yes 131

No 19Total 150





Question No. 3..Refer question in Appendix.

Analysis:

Table: On the basis of Choice

Table 4.2.3

Figure: On the basis of Choice

Fig. 4.2.3

Interpretation:

In the above fig., most repondents (i.e) 57, prefer to take

Coca Cola , 39 Frooti, 31 Pepsi and others 23.


Type of Cold Drink No. of Respondents

Coca-Cola 57Pepsi 31Frooti 39Others 23

Total 150






Analysis:

Table: On the basis of Likeness

Table 4.2.5

Figure: On the basis of Likeness

Fig. 4.2.5

Interpretation:

In the above fig., 53 people like to take Maaza, 45 Thumps

up, 30 Coca Cola and 22 Sprite.




Thumps Up 45Coca Cola 30

Sprite 22Maaza 53Total 150





Analysis:

Table: On the basis of characteristics

Table 4.2.6

Figure: On the basis of characteristics

Fig. 4.2.6

Interpretation:

In the above fig., almost everyone prefers to take the

beverages on th basis of Taste, then quality, thirdly toquench thirst and lastly for its benefits.



Characteristics No. of Respondents

Quality 40Taste 78

Benefit 10To quench thirst 22

Total 150





Analysis:

Table: On the basis of Sources of Beverages

Table 4.2.7

Figure: On the basis of characteristics

Fig. 4.2.7

Interpretation:

In the above fig., consumers know about the product thru

advertising that is 100 respondents, 39 thru friends, 1 thru

newspapers and the rest from other means.



Sources No. of Respondents

Advertising 100Friends 39

Newspapers 01Others 10Total 150





Analysis:

Table: On the basis of Urge( Prefer More Often)

Table 4.2.8

Figure: On the basis of Urge( Prefer More Often)

Fig. 4.2.8

Interpretation:

In the above fig., 43 prefer to take Thumps up and the 2nd

is 37 Maaza Fans




Thumps Up 43Limca 12Fanta 12Maaza 37Sprite 21

Coca Cola 25Total 150





Analysis:

Table: On the basis of Satisfaction of availability

Table 4.2.10

Figure: On the basis of Satisfaction of availability

Fig. 4.2.10

Interpretation:

In the above fig., 113 respondents are satisfied with the

availability offered by the Coca Cola Company and the rest

dont prefer it.



Satisfaction ofavailability

No. of Respondents

Yes 113No 37

Total 150





Analysis:

Table: On the basis of right condition of product

Table 4.2.11

Figure: On the basis of right condition of product

Fig. 4.2.11

Interpretation:

In the above fig., 113 respondents find Coca Cola product in

the right condition and 37 didnt find it.


Analysis:


Right condition ofProduct

No. of Respondents

Yes 113No 37

Total 150





Table: On the basis of problem with the price tag affixed

Table 4.2.13

Figure: On the basis of problem with the price tag

affixed

Fig. 4.2.13

Interpretation:

In the above fig., 64 repondents have issues regarding the

price affixed by the Company and 51 are not while the restare in doubt.


Analysis:


Problem with theprice tag affixed

No. of Respondents

Yes 64No 51

Cant Say 35Total 150





Table: On the basis of factor

Table 4.2.14

Figure: On the basis of problem with the factor

Fig. 4.2.14

Interpretation:

In the above fig., 64 repondents take beverages on the

personal front while 50 others take it to remain chill while

the others take it on other basis.


Analysis:


Factor No. of Respondents

Person Factor 64Advt. Factor 20

To remain Chill 50Parties 16Total 150





Table: On the basis of purchase quantity

Table 4.2.15

Figure: On the basis of purchase quantity

Fig. 4.2.15

Interpretation:

In the above fig. 74 respondents take 200ml while 300ml is

preferred by 44 others, 500ml by 22 others and the rest 10

on 1.5 litres.


Analysis:


Quantity No. of Respondents

200 ml 74300 ml 44500 ml 22

1.5 litres 10Total 150





Table: On the basis of purchase decisions

Table 4.2.17

Figure: On the basis of purchase decisions

Fig. 4.2.17

Interpretation:

In the above fig., 95 people take it on own judgment, 24 by

friends, 14 by shopkeepers, 12 by family members and therest five members.


Analysis:


Decision Maker No. of Respondents

Own Judgement 95friends 24

Family Members 12Shopkeeper 14Any Other 05

Total 150





Table: On the basis of brand switching

Table 4.2.18

Figure: On the basis of brand switching

Fig. 4.2.18

Interpretation:

In the above fig., majority 93 will switch over to the other

brand, 35 will not switch over and the rest cant say

anything.


Analysis:

Table: On the basis of awareness of promotional schemes


Go for BrandSwitching?

No. of Respondents

Yes 93No 35

Cant Say 22Total 150





Table 4.2.19

Figure: On the basis of awareness of promotional

schemes

Fig. 4.2.19

Interpretation:

In the above fig., 95 people are aware of the promotional

schemes while he rest are not aware.


Analysis:

Table: On the basis of activation board attraction


Awareness ofPromotional

Schemes

No. of Respondents

Yes 95

No 55Total 150





Table 4.2.20

Figure: On the basis of activation board attraction

Fig. 4.2.20

Interpretation:

In the above fig., 75 people get attracted on account of

activation boards while 36 dont get attracted and the rest

39 didnt notice it.


Analysis:

Table: On the basis of properly visualizing the visicooler


Go for BrandSwitching?

No. of Respondents

Yes 75No 36

Didnt Notice 39Total 150





Table 4.2.22

Figure: On the basis of properly visualizing the

visicooler

Fig. 4.2.22

Interpretation:

In the above fig., 79 see the visicooler in proper condition

while the rest see it frequently, 21 are unable to say, 13

see it hardly ever while the rest 7 never see.

CHAPTER 5

CONCLUSIONS & SUGGESTIONS


See Visicooler inproper order?

No. of Respondents

Absolutely 79Yes, but not

always

30

Hardly ever 13Cant say, maybe 21

Never 07Total 150





5.1 CONCLUSIONS:

The outcome of any research is the systematic and well conclusion

(i.e) what one can gain from it. This report is truly a unique

specimen of the aforementioned statement. Efforts in the form of

Survey and survey data have been collected after lot of hectic work

spanning may days. So I have done my level best in going ahead

with this project and I take the honour of undertaking this research.

After analysis & interpretation, I came to know that:

1) Most of the respondents prefer to take the beverage on the

basis of taste.

2) Out of the whole lot of the Coca Cola products most of the

people prefer to take Maaza in Large quantities.

3) Majority of the people know the beverages of Coca Cola thru

advertisements.

4) It is heartening to notice that the availability of the Coca Cola

Product is excellent.

5) The Coca Cola products are always found in its optimum

condition in which it is expected to be.

6) It has come to my notice that most of the customers are

unsatisfied with the price of the beverages.

7) Almost all the respondents take the beverages on the basis

of personal judgment.






8) Also it is good to observe that most of the people are aware

of the promotional schemes offered by the Company.

9) All the products in the Visicooler are kept in a systematic

way(CLOJ).

10) It has been observed that most of the people visualize

the activation boards properly in front of the Outlets.

5.2 SUGGESTIONS:

1) Well, I would advise the Company to reduce the price affixed

to each and very of beverages so that all the classes and

categories of the people can have the pleasure of drinking

the Coca Cola product.

2) Most of the respondents wants to increase the flavours of the

Coca Cola Ionized beverages as they have been consuming

the same flavor over a period of time.

3) Promotion and promotional schemes need to be propagated

in the rural areas so as to tap the unsaid and unclaimed

potential of the rural life and habitat.

CHAPTER 6

BIBLIOGRAPHY

6.1 BOOKS






1) Philip Cotler, Principle of Marketing

Management, 5th Edition, Prentice Hall of India

Pvt. Ltd., New Delhi.

2) Ramaswamy, Marketing Management,

6.2 WEBSITES

www.financialexpress.com

www.businessworld.com

www.cocacolacompany.com

www.cocacolaindia.com

http://www.financialexpress.com/http://www.businessworld.com/http://www.cocacolacompany.com/http://www.cocacolaindia.com/http://www.financialexpress.com/http://www.businessworld.com/http://www.cocacolacompany.com/http://www.cocacolaindia.com/





CHAPTER 7

APPENDIX

7.1 Questionnaire

Dear Respondent,

A survey is being carried out on Impact of RED-Right

Execution Daily on the sales of Coca-Cola product: A case study of

PATNA MARKET. It is the part of my academic, which is carried

under my Department of Business Administration and Research,

S.S.G.M.C.E.SHEGAON. I will be thankful if you would please convey

yours views on the following questions referred and Co-operate me

for bringing a grand success.

NEERAJ

KUMAR

[ M.B.A

Marketing]

1. Consumer details:-

a) Name:-

b) Age:-






c) Gender:-

d) Occupation:-

.

e) Address:-

2. Do you take any beverage or not?

a) yes [ ] b) no [ ]

3. Which beverages do you prefer to take?

a) coca-cola [ ] b) pepsi [ ] c) frooti [ ] d) real juice [ ]

4. Do you know anything about flavours of beverages of coca-cola?

a) coke [ ] b) lemon [ ] c) orange [ ] d) juicy [ ]

5. Which flavour do you like the most?

a) thumps-up [ ] b) coca-cola [ ] c) sprite [ ] d) maaza [ ]

e) others [ ]

6. You take beverages on what basis?

a) quality [ ] b) taste [ ] c) benefits [ ] d) to quench thirst [ ]

7. From what sources you know about the beverages?

a) advertising [ ] b) friends [ ] c) newspapers [ ] d) others [ ]

8. Out of the beverages given below which one do you prefer more often:- a)

Thumps up [ ] b) Limca [ ] c) Fanta [ ] d) Maaza [ ]

e) Sprite [ ] f) Coca-Cola [ ]






9. How many times do you consume the beverages in a day?

a)once [ ] b) twice [ ] c) thrice [ ] d) more than four times [ ]

10. Are you satisfied with the availability offered by the coca-cola company of

the selected beverages types?

a) yes [ ] b) no [ ]

11. Do you find coca-cola product in the right condition when you ask for it? a)

yes [ ] b) no [ ]

12. Do you prefer to recommend the coca-cola beverages to your friends or

family members?

a) yes [ ] b) no [ ]

13. Do you have any problem regarding the price affixed by the price tag of

coca-cola product?

a) yes [ ] b) no [ ] c) cant say [ ]

14. You take beverages on account of which factor?

a) personal factor [ ] b) advertisement impact [ ]

c) to remain chill [ ] d) parties [ ]

15. You purchases coca-cola bottles in what quantity?

a) 200ml [ ] b) 300ml [ ] c) 500ml [ ] d)1.5ltrs[ ]

16. Do you prefer to stock coca-cola product at homes to take a stand when you

desire?

a) yes [ ] b) no [ ]

17. Who is in your opinion taking decision relating to purchase?

a) own judgment [ ] b) friends [ ] c) family members [ ] d) shop

keepers [ ] e) any others [ ]






18. If the current brand is not available then will you switch over to the other

brand?

a)yes [ ] b) no [ ] c) cant say [ ]

19. Are you aware of any promotional schemes offered by the company for you?

a) Yes [ ] b) no [ ]

20. Do you visualize any attractions in the form of activation boards or hoardings

or banners in front or above the outlets in which cold drinks from the Coca

Cola Inc. are being sold?

a) Yes [ ] b) No [ ] c) Didnt notice [ ]

21.Whether activation boards or hoardings or banners

encourages you to consume Coca-Cola?

a)Always [ ] b)Sometimes [ ] c)Rarely [ ]

22.When inside any Coca Cola Drink Outlet, do you see the

Visicooler in proper condition?

a) Absolutely [ ] b) Yes, but not always! [ ] c) Hardly ever [ ]

d) Cant say, maybe! [ ] e) Never [ ]

23.Do you suggest any improvement in the current version of coca-

cola beverages (please specify):-

....................................

..






7.2 FINANCIAL OVERVIEW OF COCA-

COLA COMPANY:







7.2.1 Unit Case Data

Year Ended

December 31,2007 2006 2005 2004 2003

Unit Case Volume (in

billions)22.7 21.4 20.6 19.8 19.4

7.2.2 Selected Financial Data

Year Ended

December 31,

2007

1

2006

2

2005

3

20043

,42003

(in millions except per share data)

7.2.3 SUMMARY OF OPERATIONS

Net operating

revenues$

28,8

57$

24,0

88$

23,1

04$

21,74

2$

20,8

57

Cost of goods sold10,4

06

8,16

4

8,19

57,674

7,77

6

Gross profit18,4

51

15,9

24

14,9

09

14,06

8

13,0

81

Selling, general and

administrative

expenses

10,9

45

9,43

1

8,73

97,890

7,28

7

Other operating

charges254 185 85 480 573

Operating income7,25

2

6,30

8

6,08

55,698

5,22

1

Interest income 236 193 235 157 176

Interest expense 456 220 240 196 178

Equity income -- net 668 102 680 621 406


71/93





expenditures

Total assets

43,26

9

29,96

3

29,4

27

31,44

1

27,41

0

Long-term debt 3,277 1,3141,15

41,157 2,517

Shareowners'

equity

21,74

4

16,92

0

16,3

55

15,93

5

14,09

0

NET CASHPROVIDED BY

OPERATING

ACTIVITIES

$ 7,150 $ 5,957 $6,42

3$ 5,968 $ 5,456

7.2.7 Unit Case Data

Year Ended

December 31,

2007 2006 2005 2004 2003

Unit Case Volume

(in billions)22.7 21.4 20.6 19.8 19.4

7.2.8 Selected Financial Data

Year EndedDecember 31,

20071 2006220053

20043,4

2003

(in millions except per share data)






7.2.9 SUMMARY OF OPERATIONS

Net operating

revenues$

28,85

7$

24,08

8$

23,1

04$

21,74

2$

20,85

7

Cost of goods sold10,40

68,164

8,19

57,674 7,776

Gross profit18,45

1

15,92

4

14,9

09

14,06

8

13,08

1

Selling, general

and administrativeexpenses

10,945 9,431 8,739 7,890 7,287

Other operating

charges254 185 85 480 573

Operating income 7,252 6,3086,08

55,698 5,221

Interest income 236 193 235 157 176

Interest expense 456 220 240 196 178

Equity income --

net668 102 680 621 406

Other income

(loss) -- net173 195 (93) (82) (138)

Gains on

issuances of stock

by equity

investees

-- -- 23 24 8






Income taxes 1,892 1,4981,81

81,375 1,148

Net income $ 5,981 $ 5,080 $4,87

2$ 4,847 $ 4,347

Average shares

outstanding

2,313 2,3482,39

22,426 2,459

Average shares

outstanding

assuming dilution

2,331 2,3502,39

32,429 2,462

7.2.10 PER SHARE DATA

Basic net income $ 2.59 $ 2.16 $ 2.04 $ 2.00 $ 1.77

Diluted net

income2.57 2.16 2.04 2.00 1.77

Cash dividends 1.36 1.24 1.12 1.00 0.88

Closing market

price on

December 31

61.37 48.2540.3

141.64 50.75

7.2.11 TOTAL

MARKET VALUE

OF COMMON

STOCK

$142,2

89$

111,8

57$

95,5

04$

100,3

25$

123,9

08






7.2.12 BALANCE SHEET DATA

Cash, cash

equivalents and

current

marketable

securities

$ 4,308 $ 2,590 $4,76

7$ 6,768 $ 3,482

Property, plant

and equipment --net 8,493 6,903

5,83

1 6,091 6,097

Depreciation 958 763 752 715 667

Capital

expenditures1,648 1,407 899 755 812

Total assets

43,26

9

29,96

3

29,4

27

31,44

1

27,41

0

Long-term debt 3,277 1,3141,15

41,157 2,517

Shareowners'

equity

21,74

4

16,92

0

16,3

55

15,93

5

14,09

0

NET CASH

PROVIDED BY

OPERATING

ACTIVITIES

$ 7,150 $ 5,957 $6,42

3$ 5,968 $ 5,456






7.3 RED SCHORING SHEETS

7.3.1 RED SCHORING SHEET (Diamond):

About VisiCooler

Diamond

Q.

No

E&D Groce

ry

Convenie

nce

Remarks

1. Is a Coca Cola

Visi/Chest-cooler

present?(if answeris

No. skip questions 2-7)

2. Is the Visi/Chest-cooleras per standard? 3 3 3 Low Income: 9/10.5/20Med/High

Income20/30cs.For

Chest Cooler-10cs+

3. Is the visicooler in the

prime position?

7 7 7 All channels: At Entranc

Outside Shop. Addition

only for E&D outlets-if f

face visible from main

dining area. No point foChest Cooler.

4. Is the Visi/Chest-cooler

in a working condition?

2 2 2 Should be able to chill

products. Switched off






coolers deemed as not

working. If cooler is in

working condition & the

is power cut ,marked a

working.

5. Is the Visicooler light

working?

2 2 2 Light should switch on.

points if light is in work

condition, but switch of

No points for Chest Coo

6. Is the Visi/Chest Cooler

100% pure?

10 10 10 Coolers should have on

Coca Cola Company ins

7. Is the Visi-cooler brand

order complaint?

6 6 6 As per note on CLOJ-K

brand order. No points

Chest-Cooler.

TOTAL 30 30 30






7.3.2 RED SCHORING SHEET (Diamond): -

About Availability

Diamond

Q.N

o

E&D Grocer

y

Convenien

ce

Remarks

1. Sparkling Soft Drink(SSD) 200 or 300 ml

(Cola + 3)

20 20 Min. 6 bottles per bra(Chilled). Can have C

+ 3 in any pack size

(200ml or 300ml).A m

packs

(200ml+300ml)wont

allowed.

2. SSD, Mobile PET

500/600 ml (Cola +3)

12 18 12 Only SSD: Min 6 bott

per brand, Chilled for

E&D/Convenience, &

Chilled or warm for

Grocery.

3. Maaza RGB (200 or

250 ml)

5 5 Min. 6 bottles (chilled

either of the pack (20

250 ml).

4. Maaza TP 200 ml

available

3 3 Min. 6 packets chilled

5. Juice Mobile (2

flavours)

6 6 6 Min.6 bottles (chilled

6. Juice Large PET

(2 flavours)

6 Min. 6 bottles (Chilled

warm)

7. Can (Diet Coke +1) 4 4 Min. 6 cans (chilled)






8. Large PET 1.25 ltr /

1.5 ltr / 2 ltr (Cola + 3)

20 Min. 6 bottles per bra

(Chilled or Warm)

TOTAL 50 50 50

7.3.3 RED SCHORING SHEET (Diamond): - About Activation







E&D

1. Branded Menu

cards with KO

Beverages Menu

(at least 5 Menu

Cards) /Menu

Boards (at least 1)

with KO Beverages

Listing

5 Any one Should have

KO Beverages

Listing.

2. Combo

Communication:

Combo

standee/Combowall hanging/Menu

Board (at least 1 of

the 3 options)

5 At least One of the

options given.

3. Flange, Road

Standee, Flex, GSB,

(at least 1 of the 4).

3 At least One of the 4

options given.

Grocery

4. Is there a 3 tier

Display Rack with

header present? (Ifanswer is No, skip

question 5).

5. Is the Rack Pure &

Charged? (Should

be pure & should

be at least 50%

full).

8 100% pure & at least

50% charged & with

header otherwise no

score

6. Shelf Display (other

than Rack). Min. 8

facings of any PET

displayed & visible.

5 Should be arranged

display.

Convenience

7. Table Top Display

Unit/or hanging

Rack (at least 1,

should be pure & at

least 50%

charged).

5 Should be 100% pure

, charged at least

50% , moreover, it

should be on /near

the front counter,

where it is easily

visible to the

customer

8. Aerial Mobile

Hanger

5 With at least 4

mobiles display at

storefront.

9. DPS/Flex Board,

GSB, Flange, or

Road Standee.

3 At least 1 should be

in a proper condition.

All

Chann

els

10. OBM/Drinking Shot

Communication.

3 3 3 Can be a Separate

communication or a

part of any activation

material relevant to

channel.

11. Are prices of HCCBPLproducts communicated in a

clear & visible manner?

4 4 4 Any price communicationeither in the form of Visi-

Cooler price strips, poste





7.3.4 RED SCHORING SHEET (Gold): -

About VisiCooler

Gold

Q.

No

E&D Groce

ry

Convenie

nce

Remarks

1. Is a Coca Cola

Visi/Chest-cooler

present?(if answeris

No. skip questions 2-7)


as per standard?

3 3 3 Low Income: 9/10.5/20

Med/High

Income20/30cs.For

Chest Cooler-10cs+






3. Is the visicooler in the

prime position?

7 7 7 All channels: At Entranc

Outside Shop. Addition

only for E&D outlets-if f

face visible from main

dining area. No point fo

Chest Cooler.


in a working condition?

2 2 2 Should be able to chill

products. Switched off

coolers deemed as not

working. If cooler is in

working condition & the

is power cut ,marked a

working.

5. Is the Visicooler light

working?

2 2 2 Light should switch on.

points if light is in work

condition, but switch of

No points for Chest Coo

6. Is the Visi/Chest Cooler

100% pure?

10 10 10 Coolers should have on

Coca Cola Company ins

7. Is the Visi-cooler brand

order complaint?

6 6 6 As per note on CLOJ-K

brand order. No points

Chest-Cooler.

TOTAL 30 30 30






7.3.5 RED SCHORING SHEET (Gold): -

About Availability

Gold

Q.N

o

E&D Grocer

y

Convenien

ce

Remarks

1. Sparkling Soft Drink

(SSD) 200 or 300 ml

(Cola + 3)

20 20 Min. 6 bottles per

brand (Chilled). Can

have Cola + 3 in any

pack size (200ml or

300ml).A mix packs

(200ml+300ml)wont

be allowed.

2. SSD, Mobile PET

500/600 ml (Cola +2)

15 18 15 Only SSD: Min 6 bott

per brand, Chilled for

red-coca cola final dissertation(2)

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