RED FM CHA RED FM CHA SHIKKASHIKKA

Concept Note –

As a Bindass Radio Station – we have proved our wits by Challenging authorities to come up close and personal with Reality with activity like Red Mike and Red Arrest

Now its time to make people proud about their city…!!

Its Time to Celebrate the Pride of the city – and giving its due Appreciations to people have given a reason to cheer, talk and Stay back in the city …!! Everyone feels proud about his/herCity – how big or small it may be – its has Attitude …!!

And RED FM KA SIKKA stands for that Attitude of those people who chased big dreams in small things and became city’s Pride …!!

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RED FM CHA RED FM CHA SHIKKASHIKKA

Aim

Touch base listener’s in different areas.

It’s a simple cume building exercise

People to nominate their favorite to make it city ka favorite…!!

On-ground initiative – supported byFun-filled spikes – On-Air.

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Concept Note –

Real Stories - Real People (Example)

Nagpur ka best Pani Puri Wala – Bajaj Nagar, Dharampeth, Civil lines…!! Nagpur ka Best Samose Wala… Preeti Corner, Samose wala, Haldiraam’s!!Nagpur ka Best Youth Hangout – CCD, Red’s, Dominoz…!! Nagpur ka Best Pohewala – LIC pohewala, Press-complex, …!! Nagpur ki best Fashion Shop – Brand Rebublic, Globus, Westside…!! Nagpur ki best society - Karodpati Galli, Shivaji Nagar, …!! Nagpur ka Best Petrol Pump – Dharampeth, Ramdaspeth, RBI square.

We have taken Nagpur as an Example – and the categories mentioned here are Tentative.

The categories will cover the TOP 3 best things of the city – and ask people to Nominate the NO.1.

These are just a few the list is endless

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Aim and Mechanics–

We will have CATEGORY – FOOD In which we will have FOUR ELEMENTS 4.VADA PAV5.BEST CHAI 6.BEST Bhel

7.BEST BIRYANI Through SMS people will tell name of their favorite Bhel wala

The Jocks will visit the shop – will do the OB’s, Take testimonials The next day will have TOP 3 BHEL which were nominated, now people have to nominate one BHEL-wala out the three..

The TOP three BHEL -wala will try to voo the listeners so they can get the highest votes

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Teasers – Date –13th - FebTeasers – 2 per hour – 18x2x3 = 108 times

Promo – Date –15th Feb Promos – 1 per hour – 18x1x5 = 90 times

RJ links/Mentions – Date 15th Feb RJ Links / Mentions – 2 per show – 5x2x5 = 50 mentions

Call in : 2 links – Prom and take callers 3 links in the evening – reveal and winners name

Obs – Subject to content need

ACTIVITY PERIOD AND EXPOSURES –

Inwo

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Phase – 1 – Teasers to Build something is comingPhase – 2 – Activity Build-up Promos Phase – 3 – Categories Promo – 3 Days - Testimonial Promos – 2 days - OB’s and RJ mentions – 2 days - Winner Byte Promo – 1 daysPhase – 4 – On-Ground Event where we will Gratify people.

- On-Ground Activity Promo – 5 days before the activity

- Rotation – 1 per Hour - Mentions and Cross 2wice per show

ACTIVITY PERIOD AND EXPOSURES – 37 days

Inwo

Flow of the activity:Every week one element will get covered in the following format ON Air:

st week – Pav Bhaji …….Monday : TeaserTuesday: Voting Wednesday: Finalizing the list Thursday: Nominations Friday: Testimonial of three winners Saturday: Winner will be announced In same way 2nd week , 3rd week ,4th week and 5th week we will cover the remaining category Biryani , Bhel ,Chai ,vada pau On Ground:We will have finale event, where we will call all the Winners and GRATIFY them.Press Coverage will be there *R J presence

Benefits To client

1. Maximum City Coverage -: We will be conducting this activity in Cities –Maharashtra -Nasik Aurangabad, Nagpur Pune , MP - Indore ,BhopalGujarat – Rajkot ,Vododara , Ahemdabad Jaipur and Lucknow 2. Connection to Masses 3. Maximum On air Coverage

frequency duration days total secondageRJ Links 12 45 24 12960Promos 16 40 24 15360OBLinks 3 45 24 3240

Total Seconds 31560

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Deliverables for Clients On air Presence : Heavy promotion on air Hoarding Posters On ground presence on finale dayStage mention Press Coverage on the finale day *

RED FM CHA RED FM CHA SHIKKASHIKKA

Deliverables for Clients •On air Presence : Heavy promotion on air- Total Seconds – 31560 Seconds•Hoarding •Posters •On ground presence on finale day•Stage mention •Press Coverage on the finale day *•Print ad – logo (tentative )

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Sirjee… !!

Idea hain… !! Iske Paise langengey