CASE STUDIES 5iris

EMPOWER ORGANIZATIONS AND CONNECT THEM WITH THOSE THAT MATTERHELP BRANDS TELL THE STORY OF THEIR GOOD WORKGUIDE THEM THROUGH THE CUSTOMER JOURNEY

ONLINE ECOSYSTEM (persuasion architecture)

WEBSITEPAID

EARNEDOWNED

customer targeting

3 year NIH funded trial to build a brand that creates awareness around psychosis and the benefits of early treatment. Compare outcomes with Harvard control group

OUTLINE

GOALS Education on symptoms and treatment of Psychosis Reduce Duration of Untreated Psychosis (DUP) Target youth 18 -25 in ten towns (400,000)

OUTREACHCASE STUDY

FACE BOOK TARGETING

QUIZ

STUDENTS

WEBSITE

CASE STUDY

Reach 52,580Clicks 3,179

CPC 34c

Reach 13,887Clicks 517CPC 26c

Reach 18,808Clicks 191CPC $1.45

TWITTER TARGETINGCASE STUDY

Impressions 335,000Engagements 4,920

CPC $1.38c

YOUTUBE TARGETINGCASE STUDY

Views 39,000CPV $0.02c

Social media impressions

SCOREBOARDCLIENT

Website visits

Completed quiz

2,980,000

13,962

582

Clients Enrolled 37

Clients Eligible 137

65% INCREASE ON 2014

OUTLINE Rebrand existing organization with youth facing image and content to promote health lifestyles

GOAL Create and build online assets that would be youth centric Partner with business leaders to co-sponsor awareness campaigns Create online content that resonates with target market Spotlight the benefits of health focused activities

Billboards

E-mail Campaigns

TOTAL

MEDIA2012 2013

600,000

457

1,740,000

11,439

Social Media ImpressionsIncludes Facebook, Twitter, Linked in

156,000 486,000

2014

251,000

15,100

591,000

2009-2014

64%DECREASE IN ALCOHOL USE

29%DECREASE IN

MaRIJUANA USE407,457 1,097,439 2,346,100

Case study - special events

Billboards

E-mail Campaigns

TOTAL

MEDIA2012 2013

600,000

457

1,740,000

11,439

Social Media ImpressionsIncludes Facebook, Twitter, Linked in

156,000 486,000

2014

251,000

15,100

591,000

2009-2014

64%DECREASE IN ALCOHOL USE

29%DECREASE IN

MaRIJUANA USE407,457 1,097,439 2,346,100

Case study - BILLBOARDS

Billboards

E-mail Campaigns

TOTAL

MEDIA 2012 2013

600,000

457

1,740,000

11,439

Social Media ImpressionsIncludes Facebook, Twitter, Linked in 156,000 486,000

2014

251,000

15,100

591,000

2009-2014

64%DECREASE IN ALCOHOL USE

29%DECREASE IN

MaRIJUANA USE407,457 1,097,439 2,346,100

CLIENT SCOREBAORD

OUTLINE Rebrand existing organization and update all online assets to support refugees and immigration causes

GOAL Create and build online assets that would educate general public on the social and economic benefits of refugee immigration Spotlight the fundraising aspect of the website and many other ways community can get involved to support the refugee community

irisINTERGRATED IMMIGRATION

& REFUGEE SERVICES

CASE STUDY - SPECIAL EVENT iris

CASE STUDY - Facebook targeting iris

44% INCREASE IN NUMBER

OF RUNNERS

55% INCREASE IN DOLLARS

RAISED

CASE STUDY - Facebook targeting iris

64% INCREASE IN NUMBER

OF DONORS

65% INCREASE IN DOLLARS

RAISED

OUTLINE Rebrand and update all customer communication and online assets

GOAL Create a sense of community around a variety of outdoor equipment brands in semi-rural Connecticut region Increase sales revenue and margin Spotlight the value of customer support areas of service and parts Show commitment to community participation and development

19% REVENUEINCREASE

2014-2015

CASE STUDY - Facebook targeting

GOAL = PAGE LIKES

BUDGET = $50

CLICKS = 42

CPC = $1.19

GOAL = SITE CLICKS

BUDGET = $100

CLICKS = 126

CPC = $0.79

GOAL = STORE VISITS

BUDGET = $150

ENTRIES = 135

CPC = $1.11

19% REVENUEINCREASE

2014-2015

CASE STUDY - Video targeting

GOAL = VIDEO VIEWS

BUDGET = $60

VIEWS = 5434

CPV = $0.01

19% REVENUEINCREASE

2014-2015

CASE STUDY - special events

EVENT = ST Patricks Day Parade

GOAL = BRAND AWARENESS

BUDGET = $1000

VIEWS = 300,000 +

CPV = $0.033

19% REVENUEINCREASE

2014-2015

E-mail Campaigns

YouTube Views

Website Visits

TOTAL

MEDIA 2012 2013

1,500

279

2,507

214,673

20,657

6,550

8,006

697,122

Social Media Impressions

Google AdWords

4,673

205,714

171,000

484,000

Includes Facebook, Twitter, Linked in

Facebook Ads 0 6,909

2014

24,600

94,000

11,000

1,258,600

565,000

537,000

27,000

Client SCOREBAORD

2015

27,900

368,000

112,000

16,156

768,000

868,000

2,160,056

OUTLINE Rebrand and update all customer communication and online assets

GOAL Create a sense of community around a variety of construction equipment brands in southern Connecticut Increase sales revenue and margin Spotlight the value of customer support areas of service and parts Show commitment to community participation and development

Facebook adsATTACHMENTSGOAL = LANDING PAGEBUDGET = $5-DAY

CLICKS = 2155

CPC = $0.39

CASE STUDY - Facebook targeting

Facebook adsNEW SSV65:GOAL = LANDING PAGEBUDGET = $3-DAY

CLICKS = 27

CPC = $0.25

Facebook adsRENT 2 OWNGOAL = LANDING PAGEBUDGET = $5-DAY

CLICKS = 4453

CPC = $0.34

Facebook adsPOSITIONS VACANTGOAL = LANDING PAGEBUDGET = $3-DAY

CLICKS = 34

CPC = $0.24

CASE STUDY - Facebook targeting

Postcards

E-mail Campaigns

Website Visits

TOTAL

MEDIA 2012 2013

13,100

3,489

N/A

16,878

15,200

8,953

10,617

93,698

Social Media Impressions

Google AdWords

N/A

0

36,900

0

Includes Facebook, Twitter, Linked in

YouTube Views 279 5,150

2014

12,300

12,100

22,800

427,200

121,000

122,000

137,000 31% REVENUEINCREASE

2015

7,500

24,000

55,923

1,183,423

574,000

312,000

210,000

Client SCOREBAORD

2014-2015

approach

unify A good logo does some heavy lifting for a brand, and symbols are the fastest form of communication known

simplify

amplify

Simplicity is about subtracting the obvious and adding the meaningful.

When its clear that these massages will move people to action, deliver it to market on every screen.

Services

Design Identity systems - Brochures - Direct mail - Billboards

Content creation - Copy writing - Environmental

Media

online

offline

Graphics - Photography - Video production - Animation

Social Media - Community engagement - Email marketing - B2B & B2C marketing - SEO - SEM

Special events - Direct mail - Transit marketing - Billboards

Public relations - Campaign design & production

methodology

LISTENListen to what content the client & audience wants. Use insights to detect preferences on content, format and consumption habits across every screen

CREATEValuable content by communication experts Use skilled, multimedia professionals to produce your persuasion architecture

CONNECTYour content to your audience, where ever that are Tap into our expertise with strategies to match your content to the right person at the right place at the right time

optimizeYour content performance Our analytics team constantly monitors content engagement metrics and measure performance agains KPI’s and goal conversions

Brands We Have Built

Red Rock Team

GiuliaGouge

GeorgeVasilopoulos

MasonRabinowitz

BrianMonahan

MattDeColla

GlenMcDermott

redrockbranding.com203 295 4882