reddit for brands
DESCRIPTION
Our quick guide to how brands can make the most of Reddit – "the front page of the Internet".TRANSCRIPT
![Page 1: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/1.jpg)
REDDIT FOR BRANDSA quick guide to how your brand can be using Reddit.
![Page 2: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/2.jpg)
The rise of citizen journalism has forced news outlets like CNN and The Guardian to take a new approach to news reporting.
Reddit is at the forefront of this movement, allowing users to be the creators and breakers of news.
This is the future of the news as we know it.
![Page 3: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/3.jpg)
WHAT IS REDDIT?
![Page 4: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/4.jpg)
55 million unique monthly visitors*
110 million unique monthly visitors#
Reddit is growing 200% YoY, and currently averages half the unique monthly visitors of Yahoo (the world’s #1 news site^).
vs
* Unique monthly visitors according to Reddit http://en.reddit.com/about/ (Updated 3/18/2013).# eBizMBA Rank: http://www.ebizmba.com/articles/news-websites (Updated 3/18/2013).^ Ranked by the number of monthly unique visitors according to eBizMBA Rank (as above).
![Page 5: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/5.jpg)
“Read it on Reddit”
Reddit calls itself “the front page of the internet”.
It is a social content sharing and news aggregator site. Known for its simple user interface, Reddit provides the latest for what's new and popular on the web.
![Page 6: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/6.jpg)
How it works
Reddit is essentially a giant bulletin board where content is crowdsource curated.
— Users provide all the content via links or self-posts.
— Submissions are ranked by users through up-voting and down-voting, determining their position on the site.
— As a result, the front page is constantly updated with fresh content.
— “Karma” points reflects how much good the user has done for the Reddit community.
![Page 7: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/7.jpg)
Subreddits
— A subreddit is a user-created and moderated subsection of Reddit that is tailored to a specific topic.
— There are currently thousands of subreddits covering every topic under the sun, from memes, politics to highly technical scientific discussion.
![Page 8: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/8.jpg)
WHAT’S IN IT FOR BRANDS?
![Page 9: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/9.jpg)
Viral and syndication potential — With Reddit’s massive reach, it has the potential to spread
your brand and website virally across the internet.
Market insights— A great crowd-sourcing tool for marketers to conduct
market research and collect honest consumer insights.
— Useful tool for customer support.
Brands can take advantage of Reddit’s unique community to gain valuable insights and generate buzz.
Opportunities for brands
![Page 10: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/10.jpg)
— Sponsored links work like Google SEM.
— These tools are available to all members of Reddit.
— Submissions can be promoted, displaying on top of Reddit’s front page. As a brand, this can generate high volumes of traffic to your website.
Sponsored links
![Page 11: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/11.jpg)
IAmA is a Q&A subreddit platform where a Reddit user identifies himself by submitting a Reddit titled “I am ____ Ask me Anything”.
This prompts the community to ask questions and engage in open discussion. It’s great for brands because it builds engagement, social ‘cred’, and is controllable.
IAmA
![Page 12: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/12.jpg)
EXAMPLES OF PEOPLE & BRANDS USING REDDIT
![Page 13: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/13.jpg)
For Valentine’s Day, IKEA Australia came up with a funny offer (published in the announcements section of the newspaper) – a free crib for babies born 9 months from the 14th of February 2013.
This is a demonstration of the power of quality content, which has resulted in viral sharing.
This post on Reddit received over 1.5 million views and 1000+ comments within a day of posting.
Using Reddit – IKEA
![Page 14: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/14.jpg)
Obama used AmA on Reddit to answer questions about topics like the White House beer recipe, his work-life balance and the influence of money in politics.
It was so popular that it made the site inaccessible for many users during the 30 minutes that Obama was live.
This IAmA post became Reddit’s #1 post of the 2012, bringing in 5.6 million page views and generated over 24,000 comments.
On a side note, the photo of Obama answering questions on his laptop has become a web meme.
Using IAmA – Barack Obama
![Page 15: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/15.jpg)
In February 2013, Bill Gates hosted an AmA session on behalf of the Bill & Melinda Gates Foundation.
He covered topics such as his work at Microsoft, his philanthropic work, the latest Microsoft products etc.
The session generated over 29 thousand comments and high media coverage.
The IAmA section is now an important stop for the publicity of celebrities and brands.
Using IAmA – Bill Gates
![Page 16: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/16.jpg)
WHERE DO YOU START?– FOUR SIMPLE STEPS
![Page 17: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/17.jpg)
Step 1.
Understand the Reddit Community
Step 2. Step 3. Step 4.
Find your relevant Subreddits
Monitor your Subreddits
Submit to Reddit
![Page 18: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/18.jpg)
Step 1.
Understand the Reddit Community
— Reddit promotes anonymity and free speech.
— Blatant advertising is negatively received by Reddit’s organic community.
— Reddit can be activated via genuine social causes i.e. SOPA blackout, school bus monitor, r/suicidewatch.
— Understand the ‘Reddiquette’ rules of conduct.
![Page 19: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/19.jpg)
Step 2.
Find your relevant Subreddits
For marketers, a relevant subreddit is a focus group on steroids.
— Feedback and opinion from Reddit users is a great source of consumer insight that can drive research & development and future marketing campaigns.
— Unbiased questions that are not directly about the brand work best.
— Since users are anonymous, sentiment is seen as honest and accurate.
![Page 20: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/20.jpg)
Step 2.
Find your relevant Subreddits
— Businesses can create subreddits that are devoted to their brand. For example,Coca-Cola, TopGear and Xbox.
— If your brand fits with pre-existing Reddit behaviour and culture, create a subreddit.
— Xbox utilise this platform to provide customer support.
![Page 21: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/21.jpg)
Step 3.
Monitor your Subreddits
Due to the segmentation of communities provided by the Subreddit structure, very specific demographics can be observed and engaged.
Actively monitor Subreddits related to your brand to gain honest insights into customer perception
![Page 22: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/22.jpg)
Step 4.How to get submissions noticedHow to get submissions noticedHow to get submissions noticedHow to get submissions noticedHow to get submissions noticed
1. Value exchange— Provide genuine
and relevant content.
2. Headlines — Choose your
title carefully.— Provide context
and be descriptive.
— Keep it factual and opinion free.
— Avoid aggressive phrases such as “AMAZING”, “vote this up”.
3. Get Karma— Contribute
quality and relevant links regularly.
— Leave comments on other users’ posts.
4. Popular media — Images.— GIFs.— Memes.— Personal stories.
5. The right Subreddit— Successful
content needs to be targeted to the right users.
Amount of visits, comments and votes= Traffic, links, social signals, branding, feedback, followers, conversations...
Amount of visits, comments and votes= Traffic, links, social signals, branding, feedback, followers, conversations...
Amount of visits, comments and votes= Traffic, links, social signals, branding, feedback, followers, conversations...
Amount of visits, comments and votes= Traffic, links, social signals, branding, feedback, followers, conversations...
Amount of visits, comments and votes= Traffic, links, social signals, branding, feedback, followers, conversations...
Submit to Reddit
![Page 23: Reddit for Brands](https://reader033.vdocuments.net/reader033/viewer/2022050920/54c6695e4a79597a478b4571/html5/thumbnails/23.jpg)
THANK YOU!For more information please email [email protected] or [email protected]
dtdigital.com.au facebook.com/dtdigital twitter.com/dtdigital