www.kairaymedia.com

www.kairaymedia.com

Reddit Ads

www.kairaymedia.com

•Untargeted• Site wide @ $20 min per day• All ads approved and paid prior to current day• Total ad payments calculated = Daily CPM• Your % of total spend = Your % day’s visibility

•Targeted• Subreddit specific @ $30 min per day• Also shows on Front page to Subreddit subscribers

•Boosted based on traffic ratio to default subreddits• Higher minimum spend• Less competition

Reddit Ads: Untargeted vs Targeted

www.kairaymedia.com

• Related Subreddits• Activity levels

• Stattit.com• Redditlist.com – Closed (private)• Metareddit.com

• Monitoring service

Reddit Ads: Choosing Subreddit

www.kairaymedia.com

• SubReddit rules• Research other ads• Use accepted formatting

• TIL when in /r/TodayILearned

Reddit Ads: Know Your Subreddit

www.kairaymedia.com

Reddit Ads: Promotion Graph

www.kairaymedia.com

• February 5, 2013, Reddit was added to Ad Blocker Plus’ ‘whitelist’ and now show by default to ABP users• Paid vs Natural Traffic

Reddit Ads: ABP

www.kairaymedia.com

StumbleUpon Ads

www.kairaymedia.com

• Plans show $.10 as lowest option• Defaults to $.10 (aka ‘normal’)• Pricing based on priority and time on page

• Why $.05 (aka ‘lowest’) is best!• Requirement for $.10 and $.25 time on page is low• Never had an issue filling budget FAST

StumbleUpon Ads: Pricing

www.kairaymedia.com

• Auto vs Manual Selection• Auto then Manual

• Broad or Precise• Demographic

StumbleUpon Ads: Categories

www.kairaymedia.com

• Stumbles from Ads help natural success• Score• Content Marketing combination

StumbleUpon Ads: Paid -> Natural

www.kairaymedia.com

• Covert the Stumble above the fold• Images / Visual / Minimalist• Social buttons

• StumbleUpon, Pinterest, Facebook, Twitter• Digg Digg / Buffer

StumbleUpon Ads: Focused Content

Connect With Me…

Facebook.com/kairaymediaFacebook.com/brentcsutoras

Gplus.to/kairayGplus.to/brent

@kairaymedia@brentcsutoras

www.kairaymedia.com

www.kairaymedia.com