redefining the relationship between pay tv and ott
TRANSCRIPT
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Connected TV Summit - Orange - @christopherufin
REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT
Christophe RufinOrangeDirector, Cloud, TV & Entertainment Ecosystems Twitter: @christopherufin
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Connected TV Summit - Orange - @christopherufin
About Orange
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Connected TV Summit - Orange - @christopherufin
OTT: the Internet Industry meets TV
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Connected TV Summit - Orange - @christopherufin
Source: Ericsson ConsumerLab TV & Media 2014 Study
Internet streaming slowly eats away Pay TV
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Connected TV Summit - Orange - @christopherufin
Mobile is the 1st screen
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Connected TV Summit - Orange - @christopherufin
Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter
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Connected TV Summit - Orange - @christopherufin
Bridging the gap between Pay TV & OTT
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Connected TV Summit - Orange - @christopherufin
Pay TV going OTT:
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Connected TV Summit - Orange - @christopherufin
Reverse cord-cutting
OCS:included
OTT
OCS : 11,99€/month
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Connected TV Summit - Orange - @christopherufin
OTT & TV: once strangers, now partners
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Connected TV Summit - Orange - @christopherufin
“Les chaînes du Web”: reverse TV Everywhere
Entertainment, humour, fooding, beauty – from MCNs to TV
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Connected TV Summit - Orange - @christopherufin
Orange + Twitter: a whole new live experience
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Connected TV Summit - Orange - @christopherufin
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Connected TV Summit - Orange - @christopherufin
Takeaways1.Viewers are taking control over TV (and
they won’t give it back)2.Pay TV can benefit from OTT strategies3.OTT need TV to grow4.MVPD challenge: become the hub for
services
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Connected TV Summit - Orange - @christopherufin
ThanksTo download this presentation:
http://slideshare.net/christopherufin
Follow me on Twitter!@christopherufin
REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT
CONNECTED TV WORLD SUMMIT – 2015