redefining the relationship between pay tv and ott

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1 Connected TV Summit - Orange - @christopherufin REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT Christophe Rufin Orange Director, Cloud, TV & Entertainment Ecosystems Twitter: @christopherufin

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Page 1: Redefining the relationship between Pay TV and OTT

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Connected TV Summit - Orange - @christopherufin

REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT

Christophe RufinOrangeDirector, Cloud, TV & Entertainment Ecosystems Twitter: @christopherufin

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Connected TV Summit - Orange - @christopherufin

About Orange

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Connected TV Summit - Orange - @christopherufin

OTT: the Internet Industry meets TV

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Connected TV Summit - Orange - @christopherufin

Source: Ericsson ConsumerLab TV & Media 2014 Study

Internet streaming slowly eats away Pay TV

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Connected TV Summit - Orange - @christopherufin

Mobile is the 1st screen

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Quote: Josh Clark (adapted from Bruce Lee), illustration: Stéphanie Walter

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Connected TV Summit - Orange - @christopherufin

Bridging the gap between Pay TV & OTT

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Pay TV going OTT:

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Reverse cord-cutting

OCS:included

OTT

OCS : 11,99€/month

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OTT & TV: once strangers, now partners

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“Les chaînes du Web”: reverse TV Everywhere

Entertainment, humour, fooding, beauty – from MCNs to TV

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Connected TV Summit - Orange - @christopherufin

Orange + Twitter: a whole new live experience

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Connected TV Summit - Orange - @christopherufin

Takeaways1.Viewers are taking control over TV (and

they won’t give it back)2.Pay TV can benefit from OTT strategies3.OTT need TV to grow4.MVPD challenge: become the hub for

services

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Connected TV Summit - Orange - @christopherufin

ThanksTo download this presentation:

http://slideshare.net/christopherufin

Follow me on Twitter!@christopherufin

REDEFINING THE RELATIONSHIP BETWEEN PAY TV & OTT

CONNECTED TV WORLD SUMMIT – 2015