LEAGUECITY.COMNEW AND IMPROVED

Tuesday, September 3, 13

CITY OF LEAGUE CITY & CIVIC PLUS★ Kristi Wyatt - Director of Communications

★ Jaree Hefner - Communications Specialists

★ Jenna Simsen - Communications Specialists

★ Robert Kesler - Community Engagement Consultant/ Civic Plus

Tuesday, September 3, 13

THE CURRENT SITE

Tuesday, September 3, 13

THE CURRENT SITE

✓ Created in 2009✓ Has over 1,500 pages ✓ Includes sub-sites For Police, Fire, EMS, & Library✓ Includes a small picture slideshow on the home page✓ Over time consistency of formatting and presentation was lost✓ Includes tiered navigation that frequently falls off the page

Tuesday, September 3, 13

THE CURRENT SITE✓ The second most visited page is search results

(homepage is #1). This indicates that many people aren’t able to find information they need by using the homepage navigation.

✓ Only 1 out of every 4 people who visit the site visit a page other than the home page.

✓ Only 1 out of every 7 people visit more than 2 pages on leaguecity.com

✓ We have had over 30,987 searches on leaguecity.com within the last year.

Tuesday, September 3, 13

WHAT WE ACCOMPLISHED IN THE REDESIGN OF LEAGUECITY.COM✓ Worked with staff to update every page of the

website and make sure that the information residents request most from staff is easily found on the site

✓ Eliminated broken links✓ Redesigned the site to reflect the City’s new brand

and logo✓ Streamlined the navigation✓ Created mini-sites for City directorates, grouping

like services in an attempt to make leaguecity.com more reflective of a virtual city hall

Tuesday, September 3, 13

THE PROCESS✓ Two design concepts

✓ Nearly 500 photos

✓ Approximately 1000 man hours over 8 months

✓ Two focus groups - Focus groups included the City Council as well as active citizens and board members who contributed feedback to help the web team addresses common concerns

✓ New “branded” look - Redesigning the website wasn’t just about colors, but about branding and functionality

✓ Used analytics about visitors, page views, frequently visited pages, and click throughs, to create a site that’s more user-friendly

Tuesday, September 3, 13

THE PROCESSANALYTICS THAT DROVE THE PROCESS:

✓ Statistics for August 2012- August 2013

✓ Approximately 46% new visitors

✓ 54% returning visitors

✓ 1.9 million page views

✓ Most page views on a single day: approximately 6,000 views

✓ Worked to create a site that’s user-friendly for new and returning site visitors as well as residents and non-residents.

✓ Analytics show views come from all over the world including London (2,000 views), Paris (1,000 views) and Barcelona (1,000 views) to give examples.

✓ We used this data and gathered more data to reorganize the site in a way that would make our most frequented pages and most search subjects prominent on the site.

✓ We also did research within the City’s departments to find the most frequently asked questions and frequently requested information for each department.

Tuesday, September 3, 13

NEW FEATURES✓ Branded - A design that fits the City’s brand of a recreational lifestyle, complete

with the new City logo

✓ An easier to use navigation menu - The old navigation menu expanded out in a tiered fashion and some options extended off the page, making them hard to access. The new navigation is all self-contained in the new mega menus.

✓ An expanded photo slideshow that better highlights upcoming events and special announcements without cluttering the homepage

✓ Most popular pages listed on the homepage and the homepages of each of the mini-sites.

Tuesday, September 3, 13

NEW FEATURES✓ Video - The homepage now also features a video tab for the latest videos

produced by the City of League City

✓ Mini-sites for Parks, Public Works, Helen Hall Library, Police, Emergency Service (Fire, EMS, Emergency management) and Planning and Development including the option of calendars and newsflashes specific to those mini-sites

✓ New and improved CIP project pages

✓ The City’s visitor site and economic development sites also received makeovers

Tuesday, September 3, 13

A REVIEW OF FEATURES YOU MAY NOT BE UTILIZING✓ League City Listens 311- Report a pothole, an overgrown lot or graffiti in a park

online. Use our League City Listens 311 button on the homepage

✓ Notify me - want to stay on top of specific City issues, get City Matters in your inbox, or get a bi-monthly report from the Mayor? Sign up for “Notify Me”. The button is on the homepage

✓ Blackboard Connect - Do you receive calls or texts from the City about emergencies, traffic alerts or other community announcements? If not, sign up for Blackboard Connect. Most landline phones are already in the system, but use the button on the homepage to sign up for texts or phone calls to your home or office

✓ Live Streaming of Council Meetings - watch live Council meetings with just a click and watch archived meetings all on leaguecity.com/councilmeetings

Tuesday, September 3, 13

A REVIEW OF FEATURES YOU MAY NOT BE UTILIZING✓ Online Services Button - a one stop shop for doing business with League City

virtually. Pay your bills, apply for a job or watch a council meeting. The links are all there!

✓ Sign up for parks and recreation programs online - no more waiting in line to sign up for t-ball or flag football. Do it all from leaguecity.com. Just use the online services button

✓ Need information on services provided by other entities? We don’t handle them, but we can help. Use our new “How do I” tab and report a streetlight out to the power company, get information about mosquito control from the county, or get school information! It’s all there

Tuesday, September 3, 13

Questions? Comments?Please online message the web team

Tuesday, September 3, 13