redesigning your website: when, why, & how - seo.com
DESCRIPTION
Learn about when, why, and how you should redesign your website for both the search engine crawlers and your end users.TRANSCRIPT
![Page 1: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/1.jpg)
Redesign Your Website: When, Why, and How
![Page 2: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/2.jpg)
Redesigning Your Website
• When To Redesign Your Website• Why You Should Redesign Your Website• How To Redesign Your Website
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When To Redesign
![Page 4: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/4.jpg)
When To Redesign
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39% of marketers feel a company should redesign their website every 13-24 months...
29% of marketers feel a website should be re-designed every 25-36 months
Source: http://www.slideshare.net/HubSpot/the-science-of-website-redesign
![Page 5: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/5.jpg)
Why Redesign?
![Page 6: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/6.jpg)
Why Redesign?
• Want something more user friendly• Want to look more professional• Stay in check with other sites in their industry• Want to improve branding or positioning• Want more freedom to customize• Better optimize for lead generation or sales
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![Page 7: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/7.jpg)
How To Redesign
![Page 8: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/8.jpg)
Design For Users
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Usability
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Your website should help users find what they are looking for through a good navigation and internal link structure
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Usability
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Your website should help answer questions you users have or solve their problems.
![Page 11: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/11.jpg)
Usability
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Your website should have visible calls to action to help guide them to their solution.
![Page 12: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/12.jpg)
Usability
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![Page 13: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/13.jpg)
Usability
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![Page 14: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/14.jpg)
Site Content
• Provide content that helps answer a question or provides a solution to a problem
• Concise content– Get to the point quickly– Cut out unnecessary information– Use easy-to-understand, shorter, common words
and phrases– Avoid long paragraphs and sentences.
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![Page 15: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/15.jpg)
Site Content
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Use Headings To Break Up Content
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Site Content
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Helps Users Scan Content Quickly
Source: http://mashable.com/2011/09/12/website-usability-tips/
![Page 17: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/17.jpg)
Site Content
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Use Bulleted Lists
![Page 18: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/18.jpg)
Social Awareness / Sharing
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Social Awareness / Sharing
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![Page 20: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/20.jpg)
Social Awareness / Sharing
#seowebinar #seo
![Page 21: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/21.jpg)
Structure For Crawlers
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Wordpress
• SEO Friendly
• Plugins = Supercharged SEO
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Wordpress
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![Page 24: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/24.jpg)
SEO Wordpress Plugins
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SEO Wordpress Plugins
• Yet Another Related Posts• Google Site Verification• Google XML Sitemap• Redirection• SEO Smart Links• SEO Friendly Images• WP Super Cache• Broken Link Checker
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Attribution
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Google Analytics
• Proper Installation– Updated code in the footer
• Lead Tracking• Ecommerce Tracking
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Navigation
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URL Structure
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http://www.seo.com/learn-how-to-do-seo/
http://www.seo.com/learnhowtodoseo76484.html?39872
VS
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Internal Linking
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![Page 31: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/31.jpg)
Internal Linking
• Increase crawlability• Help users navigate to other relevant pages• Show the crawlers what the linked to content
is about
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![Page 32: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/32.jpg)
Schema Markup
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This site (schema.org) provides a collection of schemas, i.e., html tags, that webmasters can use to markup their pages in ways recognized by major search providers. Search engines including Bing, Google, Yahoo! and Yandex rely on this markup to improve the display of search results, making it easier for people to find the right web pages….
On-page markup enables search engines to understand the information on web pages and provide richer search results in order to make it easier for users to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure.
![Page 33: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/33.jpg)
Schema Markup
• Products• Locations• Events• Person• Reviews
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![Page 34: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/34.jpg)
Authorship Markup
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Conclusion
• When To Redesign Your Website– Every 1-3 Years
• Why You Should Redesign Your Website– Usability, professional, branding, customization,
lead gen• How To Redesign Your Website
– User Friendly– SEO Friendly
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![Page 36: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/36.jpg)
Questions?
![Page 37: Redesigning Your Website: When, Why, & How - SEO.com](https://reader036.vdocuments.net/reader036/viewer/2022062404/554cd549b4c905d6488b4b29/html5/thumbnails/37.jpg)
Thanks!!!
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Greg ShueyVP Client Services
Twitter: http://twitter.com/shuey03LinkedIn: http://www.linkedin.com/in/shuey03