redfern design brand and marketing consultancy services
TRANSCRIPT
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Brand Creation Experts
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Joined-upbranding
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Joined-upbranding
BrandDefini2on
BrandCrea2on
BrandCommunica2ons
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BrandingConsultancy.Sixthingsweareexpertin…
BrandDevelopment
BrandPosi.oning
BrandNaming
BrandIden.ty
BrandGuidelines
BrandCommunica.ons
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Marke2ngServices.Sixthingsweareexpertin…
BrochuresCorporateandservices
Adver.singB2BandB2C
WebsitesDesign,buildandhos2ng
ReportsDesignandprint
Exhibi.onsDisplayandpull-ups
ProposalsBespokePresenta2ons
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Exper2seBrandDevelopmentandMarke2ngCommunica2ons
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Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”
WhatwehavedoneBlackRockbrandvisualiconsystem
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BlackRockRedferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”
Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”
WhatwehavedoneBlackRockbrandvisualiconsystem
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TrilandMetalscorporatebrochure
WhatwehavedoneTrilandMetalscorporateiden2ty
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RedferncreatedabespokeTrilandMetalsimagelibrary
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Triland Metals corporate brochure (English, Japanese and Chinese versions)
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Triland Metals corporate brochure (English, Japanese and Chinese versions)
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TrilandMetalscorporatebrochure
WhatwehavedoneTrilandMetalsrecruitmentbrochure
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WhatwehavedoneTrilandMetalscorporatebrochure
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WhatwehavedoneTrilandMetalsGraduateTraining
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SchlumbergerBusinessConsul2ngTheworld’sleadingenergybusinessconsultancy
WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
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Redferndevisedanewcorporate‘lookandfeel’andcreatedallSBCcommunica2ons
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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
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WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
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RedferncreatedthestanddesignforCOP21atParisDecember2015
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CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.
WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
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WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
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WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
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CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.
RedfernleadthelookandfeelfortheCedarofficerefurbishment.
WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
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Cedar branded environment
CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.
RedfernleadthelookandfeelfortheCedarofficerefurbishment.
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AnexpressionoftheCedarbrandposi2oning:
BIGIDEAS.SMARTCONTENT.COMMERCIALSUCCESS.
RedfernleadingthelookandfeelfortheCedarofficerefurbishment.
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WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
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Redfernfollowedanalreadyestablished‘lookandfeel’forWesternUnion
WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
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WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
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WhatwehavedoneHarrowGreenRe-brandandB2Bcommunica2ons
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WhatwehavedoneHarrowGreenRe-brandandB2Bcommunica2ons
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Thechallenges.TheOfficeReloca2onsectorwascrowded
Li[ledifferen2a2onbetweenplayers
Premiumclientsexpectedmoresophis2ca2on
HarrowGreen
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Thewayforward.TheOfficeReloca2onsectorwascrowded
Li[ledifferen2a2onbetweenplayers
Premiumclientsexpectedmoresophis2ca2on
Stand-outandbedifferent
Innova2veandengagingbrandedcommunica2ons
Sign-postallfourservicesandincreasecrossselling
WhatwerecommendedHarrowGreen
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Redfern’ssolu2on
Rebrandwithmoreemphasisonwhatmakesyoudifferent–thegooseandthestrapline‘ForwardThinking.
ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.
Improvelookandfeeloftenderdocuments,thewebsiteandadver2sing.
WhatwerecommendedHarrowGreen
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Tangibledifferences
RebrandwithmoreemphasisonwhatmakesHarrowGreenvisuallydifferent–thegooseandthestrapline‘ForwardThinking.
ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.Thewebsitestructuredaroundfourservices.
Stream-linedthetendersystem.Improvelook-and-feelofalldocuments,thewebsiteandadver2sing.
WhatweimplementedHarrowGreen
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TheoldHarrowGreeniden2tyExpensivefull-bodycustompaintliveries.DateddesignNobusinessdescrip2onorcalltoac2on
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ThenewHarrowGreeniden2tyEconomicalcolours.Clearcalltoac2on,businessdescriptorsandservices.Refresheddesign
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ThenewHarrowGreenwebClearcalltoac2on,businessdescriptorsandservices.Refresheddesign.
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ThenewHarrowGreeniden2tyGoosewasbroughtaliveandusedtoexpressspecificmessages.Funbuts2llsophis2cated.
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ThenewHarrowGreeniden2tyGoosewasbroughtaliveandusedtoexpressspecificmessages.Funbuts2llsophis2cated.
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ThenewHarrowGreeniden2tyTenderprocesspresenta2onsstreamlinedandtemplatedinthenewstyle.
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ThenewHarrowGreeniden2tyRedferndevelopedafullsetofguidllinesforlogouseandapplica2on–includecommunica2ontemplates.
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WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty
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EarlyproposalsforLewisSilkinmarke2ngmaterials
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WhatwehavedoneITIGroupFin-Techstart-upnaming&iden2ty
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WhatwehavedoneITIGroupbrandarchitectureFin-Techstart-upnaming&iden2ty
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WhatwehavedoneITIGroupBrandadver2sing
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WhatwehavedoneITIGroupWebsitedesign
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WhatwehavedoneITIGroupAppdevelopment
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WhatwehavedoneITIGroupAppbranding
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WhatwehavedoneITIGroupAppbranding
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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
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WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
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WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
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WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons
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WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty
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WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons
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WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons
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WhatwehavedoneLuvata–metalsfabricatorGlobalGuidelines
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WhatwehavedoneLuvata–metalsfabricatorGlobalGuidelines
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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
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WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
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WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng
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