rediffusion profile ppt

7/23/2019 Rediffusion Profile PPT

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• Established in the late 1940's

• Originally pioneered cable radio in Singapore

• Due to the ban by government on dialect

programmes, increased competition from free-to-

air radio, its subscription plunged

• Early April 2012, the company announced stop

broadcasting due to its losses were accumulating

due to dwindling subscription



• Re-Launch in May 2013

* Fresh content and a new identity with it’s history

preserved

• Producing original content that will be distributed over

multiple platforms. * Mobile, Social Media, Cable, V.O.D

and other platforms

• First Private Media School

• Rediffusion provides an international multi-media platform

reaching out to daily happenings among the citizens



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Acclaimed as one of the most brilliant minds in design,

entertainment and the arts, Dick Lee is at once a celebrated

musician, fashion designer and creative strategist.

Creative director of the National Day Parade, Christmas Light-

up, and even jewellery collections for Lee Hwa Jewellery, Dick

exhibits a rare diversity that brings a unique dimension to all

of his creative efforts.

A Cultural Medallion honoree, Dick currently sits on the

advisory boards of Audi Fashion Festival, The National

Museum of Singapore and St. James Power Station, and is

Associate Artistic Director of Singapore Repertory Theatre.



produces online media content on

multiple platforms and productions



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EEVA ON AIR is a channel on the Rediffusion podcast media

platform, which features 4 talk shows produced and hosted

by our very own chairman, Ms Eeva Chang.

Stylistically, programs on EEVA ON AIR have a cinematic flair

and a warm tone, reflecting the host, Eeva’s personality.

Content wise, programs on EEVA ON AIR deals with

lifestyle, social issues and human stories, all presented with

a unique twist.

Here are the talk shows :

Eeva On the Road

香約新加坡

Cover Story

封面人物

Eeva’s Living Room

香閣閣

Eeva Says

美香約



By bringing the program near to audience, EEVA

ON THE ROAD is a unique talk-show where the

host, Eeva, visits the local community to talk to

the local community, right on their home-ground.

EEVA ON THE ROAD pre-recorded video ,

focuses on bringing interactive talk-shows

around Singapore, with invited guests and

audience to discuss prevailing social trends and

issues.

Whilst future plans involve EEVA ON THE ROAD

being taken to parks, malls and many other

premises, for now the honest and refreshing

voices of the youths in Singapore make for a

though-provoking watch.



Type of

program

Talk Show /

Forum

Target

Audiences

Professional,

Executives,

Businessmen,

Retirees,

Housewives &

Children above 6

Years Old

Topics

Social trends /

issues

Location

Public Places

Duration20-40min

香新坡

Nan Chiau High School 南桥中学 Presbyterian长老会中学

SengKang Secondary School成康中学 River Valley High School立化中学

Chinese International School中国国际学校 Clementi Secondary School锦文中学

Montfort School蒙福小学



Wild Guess! With the title EEVA’S LIVING

ROOM but not hosted in Eeva’s resident living

room.

But fact is, EEVA’S LIVING ROOM uses variouscreative and beautiful F&B (and occasional

retail shops) establishments as backdrop,

while Eeva and her guests will engage in an

intimate talk on global perspective in lifestyle,

current affairs, entertainment and most

talked about topics that are very close to the

hearts of many people.

Invited guests are from all walks of life

example young Singaporean entrepreneurs,

interest groups to everyday men and women,

all with a story to tell and a story to inspire.



Type of program

Talk Show

Target Audiences

Professional, Executives, Businessmen, Retirees& Housewives

Topics

Talk about personal experience in relation tosocial / human topics

Location

Restaurants / Cafes

Duration

20-30min

Guests

Interest Group

Entrepreneurs

Outstanding or interesting individuals

EEVA’S LIVING ROOM 香

Bar Stories

Bar Stories

Mat

Absinthe French Restaurant



COVER STORY uncovers life stories and

secrets of successful celebrities and

acclaimed figures (both local and

international) in an intense and intimate

one-to-one interview.

Another delights in this show would be

showing around Singapore’s (and

maybe even other country’s) scenic

spots and locations.

In the current list which includes Dick

Lee’s interview, we already have our

interview on the Singapore Flyer and (阿

杜A-Du) on the rooftop of Marina Bay

Sands, but certainly there’s more to

come…



Type of program

Talk Show

Target Audiences

Professional, Executives,

Businessmen, Retirees &Housewives

Topics

Everything about the guests

Guests

Famous Figures / Artists

Location

Singapore’s Attractions

Duration

30-40min

封面物

Singapore Flyer新加坡摩天观景轮

Shangri-La香格丽拉酒店

Reflection Keppel Bay

Reflection Keppel Bay Rediffusion’s Studio

Rediffusion’s Studio



Intimating in Eeva’s personal living

space, EEVA SAYS is as its namesake.

Slow pace light talk show program

featuring Eeva sharing of her personal

anecdotes and interesting trivia on

various topics regards to daily life.

These topics can range from things as

mundane as rain, fingernails, to current

social issues such as the haze and thehomeless.

Regardless of the topic however, every

episode is informative, humorous and

heart-warming.



Type of program

Personal Touch

Target Audiences

Professional, Executives, Businessmen,Retirees & Housewives

Topics

Stories / issues in daily life

anecdotes / trivia

Location

Eeva’s Home

Duration

10-15min

美香



www.rediffusion.com.sg/rediffusiononair/eevaonair

www.facebook.com/rediffusion.singapore

www.facebook.com/EEva.Show

www.vimeo.com/user18428569

www.youtube.com/rediffusionsingapore



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rediffusion profile ppt

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