rediscover acquisio reporting

BRIGHT IDEASSTART HERE.

2015 SUMMIT MONTREAL | JULY 29+30

Rediscover Acquisio Reporting


©2015 All rights reserved 2ACQUISIO 2015 SUMMIT MONTREAL – JULY 29+30 #ACQsummit

MEET THE SPEAKERS

David SullivanDirector of Client Services, Acquisio

Gerry RoutledgeSenior Sales Engineer,

Acquisio

Xurxo VidalCo-Founder,

Bloom Search Marketing



What’s New in the Report Center?The hits just keep on coming…



Five New Preconfigured Report Templates

Top Keywords and Top Ads

Past Month Performance Overview

Past Month Detailed Performance

Month to Date Detailed Performance

Past Month Comprehensive Report

Use these report as-is, or duplicate them and edit them as you see fit.



Dynamic Text in Report Header {ClientAccountName}



Saving Changes is No Longer Automatic



Email Notifications in the Language of the Client Account

BONUS!Email reply address is now the agency

name.



GDN Demographics Data for Campaigns & Ad Groups



GDN Demographics Gender & Age Range



Surfacing and Analyzing Info with the Pivot TableReorganize Your Report Data to Make it POP

for Your Clients



What Does the Pivot Table Do?

• Allows you to group sets of data based on dimensions such as names, provider accounts, time intervals, and custom categories. The results appear in a data grid.

• Dimensions can be campaigns, ad groups, keywords, text ad components, Max CPC, Quality Score and many more.

• Use it to surface Doubleclick Display data• Use it to analyze custom data imports• Loads of fun for the whole family!



Pivot Tables and One-to-Many Report Templates



The selected campaigns don’t exist so… Oops!



Use “Entire Account” with One-to-Many Reports



Add More Dimensions with “Add Group”



Choose Columns, Dates, Publishers and Categories



Pivot Tables Surface DoubleClick Display Metrics



DoubleClick Categories Become Display Dimensions



Analyze Keyword Performance by Quality Score



Analyze Creative Performance

I TOLD you this was fun for the kids!



Create Custom Groups with the Categorizer



Preview the Selection with “Item List”



Reuse Categorizer Definitions Against Other Entities

Apply Categorizers to

Ad Groups, Keywords and

more..



Combine Categorizers in Multiple Groupings



Multiple Text Snippets Can Be Synonyms



Categorizer Word Matching Tip:

• Terms entered without quotes must be distinct words in the entity being scanned.Word separators can be spaces, underscores, or hyphens.The term Acquisio must exist as a complete word in Acquisio_Campaign, or Acquisio Branded Terms.

• Enclosing a search term in quotes performs a substring search. “ACQ” will be matched with Acquisio_Campaign, MyAcq, and LeadAcquisition.



Reporting on Custom Google Analytics Imports



Device-Type is Inserted at the Ad Group Level



Use the Pivot Table to Report on Device by Publisher



Combine GA’s Geo and Device Dimensions



Summary

• Use your imagination to find applications for the Pivot Table• Create detailed tables for Campaign Management analysis• Use the Categorizer to create “Overview” tables for client reports• Create reusable categorizers for clients in specific verticals• How are we doing with sports cars?• How are we doing with consumer electronics?



Thank you!



Acquisio Reporting – An Agency Perspective



Rapid Chart & Graph TestingSpend Less Time On Reports,

More Time On Making Clients Money.



Acquisio Eliminates Excel Pain

Excel = tons of time. Acquisio = Drag and drop in minutes

Account data ready to go so you can test different charts and graphs on the fly

Makes it easy to propose reporting elements to clients

Reduces team time on reporting, leaves more time to optimize campaigns & engage clients

Build your own internal dashboards (coming up)

Bonus benefit: Reduces Carpal Tunnel Syndrome



TemplatingBuilt Some Killer Reports?

Rinse and Repeat!



Scaling Reports Made Simple



KPI DashboardsFinally, Something You Can Set and Forget!



Budget Pacing



Dimensions Tab By Campaign Group



Week Over Week Trending



Find Best Performing Ads With Pivot Tables



No More Saturday Reporting



Enjoy All That Extra Time!



Thank you! Questions?

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