Reduce Bounce

Rate17 Fool-Proof Ways

Bounce rate is the number of visits in which a user leaves your website any further interaction. A high bounce rate indicates your site is not valuable and user does not find relevant content.

What is Bounce Rate?

What Causes a high bounce rate?● Landing page doesn’t give the relevant

information● High loading time● A single page website

Average Bounce Rate Rates

Bounce rate does not remain same for all Kind of websites. The more engaging website the less be the bounce rate.

How to Calculate Bounce Rate?

Kissmetrics

17 ways to Reduce Bounce Rate

There are many factors which results in a high bounce rate. We are able to figure out 17 out of them and what measures you should take to overcome.

1.Use Analytics for your Advantage

Make Sure AnalyticsCode is setup properly On all pages and no duplicate Analytics code is present

Exclude all spam traffic In Google Analytics and Create a dedicated view Which contain GA spam & all other filters

Add GA events on siteLanding pages for Tracking any useful user engagements Such as social sharing or Newsletter signup

2. Have a clear purpose of your website

Your Target Audience??

The first thing you should do before Designing your site is to define yourGoals. One you stated the goal of your Website it’s easy to understand how Successful is your site performing.

Audience location??

What problem Are they facing?

Are you giving The right solution?

3. The Landing page

● Keep the landing page simple and easy to navigate● Define a goal for your landing page● Check the performance of your landing pages in GA

navigate to Acquisition >> Search Console >> Landing Pages

4. Decrease the loading time

● Page should load within 3 seconds● Optimize images● Minify JS & CSS● Enable compression● Remove unwanted widgets & plugins● Reduce http requests● Check site speed in GA Behavior >> Site Speed >>

Overview

5. Don’t use Irrelevant Content

● Be specific and clear the goal immediately● Dont create content for low value keyword● Improve old content● Use Behavior Flow reports to find the most engaging

content

6. Open link in New Tab

<a href=”www.google.com” target=”_blank” />

7. Make the website user friendly

● Make it easier for users to find the content easily● Sign up forms should be simple and easy to fill● 3 Tips to Make Your Website More User Friendly

8. Make the website Mobile Friendly

● Google loves mobile friendly websites● Check mobile visitors in GA Audience >>

Mobile >>Overview

9. Stop irrelevant Ads

● Users do not usually visits sites with irrelevant ads● Specially pop up ads● Include ads between posts and sidebar

10. Target Relevant Channels

● Target the right audience● Find relevant audience before promotion● Find relevant social channels where your audience is

existing● Check the most engaging channels in GA Acquisition

>> All Traffic >> Channels● Learn How to Choose Best Digital Marketing Channels

for Your Business

11. Add Fresh Content

● Keep your website up-to-date with fresh content● 21 ways to Develop Fresh Content Ideas for your Blog

12. Pop-ups

● Avoid unnecessary pop ups● Google will punish sites that use annoying pop up ads

13. Enable Site Search

● Add site search to find content easily● Help you find more keywords● Activate Site Search feature in GA● Check search terms Behavior >> Site

Search >> Overview

14. Include Related Posts

● Add related posts between the content● Improve internal linking● This will keep the visitor engage with your site

15. Fonts & Formatting

● Make the text readable and visible● 16 Rules of Blog Writing & Layouts

16. Use Quality Images

● Use high quality● Images relevant to the content● Use alt tags with images● 50+ Amazing Sites With Free Stock photos

17. Target Relevant Campaigns

● Stop targeting campaigns with lower engagement

● Track campaigns in GA Acquisition >> Campaign >> AllCampaigns

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