Reduce Your Spam Complaint Rate Using Email Feedback Loops

By: Alphasandesh.com

Inception• Obtaining a huge number of email spam complaints

might have a big effect on your sender reputation; therefore wouldn’t it be useful to identify who is marking your promotional emails as spam or junk? You can identify this with the help of email feedback loops.

Email feedback loop & its benefits• Feedback loops are programs that allow senders of

bulk emails to exactly process spam complaints as opt-outs in their email list. Various email clients offer this service for legitimate businesses, where they can send back an email to the sender when a message gets reported as spam by the receiver.

Check misuse of networks • Feedback loops were

formerly a tool for ISPs to check misuse from their networks. And, at present, they are also offered to senders who would like to use this service to maintain email list hygiene and to look into the things which are negatively influencing their email marketing campaign.

Maintain sender reputation• An email feedback loop

permits the internet service providers to aware senders when their email has produced a spam complaint, facilitating the sender to opt-out from the belligerent recipient. Thus, you must think carefully about repetitive complaints to protect your sender reputation.

Enhance delivery rate• Feedback loops help you in

finding discontented subscribers, increase your email deliverability rates and reduce your spam complaint rate. This also facilitates you to keep a good reputation for the ISPs. It allows you to verify your registration or sign up process that append users to their mailing list when a user gets registered.

Increase actual registration• Enhanced complaint rate

can be due to those email subscribers who actually does not realize why they signed up with you. So, the email feedback loops help the senders in improving the quality of their registration procedure.

Conclusion• There are various essential

factors that improve your email reputation, and email feedback loop is just one of them.

• Therefore, it is usually better to use feedback loop. And, just do not overlook to consider other different areas that help you in enhancing the email deliverability as well.

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