reducing digital clutter: how to clean up the back of your house
TRANSCRIPT
REDUCING DIGITAL CLUTTER: HOW TO CLEAN UP THE BACK OF YOUR HOUSE Matthew Grocki Grass Fed Contentwww.grassfedcontent.com@mgrocki#ConfabMN
#ConfabMN@mgrocki
#ConfabMN@mgrocki
Our personal behavioral patterns affect the content we produce and manage 1
Organizational culture and behavior impacts the content they produce and manage2
Map out effective practices and tactics to align individual behavioral patterns with organizational approaches to content
3
TODAY
YOUR AUDIENCE YOUR ORGANIZATION
FRONT OF THE HOUSE BACK OF THE HOUSE
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
#ConfabMN@mgrocki
PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
5 X 35 = ? X 15 X 2
5,250 gallons of “achievement”
“awe”
“awe shit”
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Physical interactionCONTENT
BEHAVIORS + Emotional
dependance
THE MINIMALIST
THE CURATOR
THE STOWAWAY
THE POST-IT WARRIOR
HOW DO YOU COLLECT CONTENT?
WHERE DO YOU STORE YOUR INFORMATION?
WHAT ABOUT OUR DIGITAL CONTENT?
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YOUR PERSONAL DIGITAL HABITS AFFECT YOUR COMPANY’S CONTENT
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Bernhard Kappe
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“In 2013, GoPro users uploaded to YouTube 2.8 years worth of video” - Los Angeles Times
“CONTENT MANAGEMENT IS VERY MUCH A PAIN POINT FOR CONSUMERS, AS VIDEO IS STORAGE-INTENSIVE AND FIGURING OUT HOW TO PRODUCE POLISHED, SHAREABLE CONTENT FROM HOURS OF FOOTAGE CAN BE TRYING.” - GoPro
WHY DO WE ABANDON OUR CONTENT?TIMEMOTIVATIONACCOUNTABILITY
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
@mgrocki
ORGANIZATIONAL APPROACHES TO CONTENT
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TACTICAL
This
EVOLVING
NOT THEIR BUSINESS
IMPERFECT
ORGANIZATIONAL CULTURE
Micro MacroLocationsOccupationsPlatforms
OfficesPeopleCommunities
WHERE DOES THE CONTENT STRATEGY GO?
Product Positioning
A. One-handed graspingB. Curved tip reload (with optional flexible introducer)C. Backend reloads enables thick tissue staplingD. Enhanced visualization E.
What happens if it breaks?
WHERE DOES THE CONTENT STRATEGY GO?
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“ORGANIZATIONS ARE SO BUSY LOOKING FORWARD, THEY RARELY HAVE THE TIME TO LOOK BACK AND CLEAN UP THEIR CONTENT”
- Hilary Marsh
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PROCESS DRIVES TOOLS2OPPORTUNITIES TO ORGANIZE BACK END CONTENT
1 RIGHT PEOPLE ON THE BUS
3 REDUCE NET NEW CONTENT
1
2
3
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
750,000 CONTENT ASSETS6,800 CONTENT AUTHORS
2,326 DIGITAL PROPERTIES
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“We used to help people make [naughty word] websites faster. Now we have procedures in place to better serve our internal users.”
- Gianna Pfister-LaPin: Sr. UX Designer Mayo Clinic
HOW DID MAYO DO IT?
3. The right team
1. Defined contentpolicies
2. Over 45 individualpersonas
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PERSONAL BEHAVIORSORGANIZATIONAL BEHAVIORSWHO’S DOING IT RIGHTWHAT YOU CAN DO
WHAT CAN YOU DO?
STRATEGIC TACTICAL ACTION
PUSH FOR POLICY
STRATEGIC
COLLABORATION IS NOT A TOOLSET
TACTICAL
ACTION
OWNERSHIP MAKES IT PERSONAL
GOVERNANCE DRIVES ACCOUNTABILITY
ACTION
MEASUREMENT QUANTIFIES SUCCESS
ACTION
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Ownership, governance, and measurement can help provide the motivation needed for individuals, teams, and organizations to be more accountable for the content they create, triggering reduced back end digital clutter.
THANK YOU
Matthew Grocki Grass Fed Contentwww.grassfedcontent.com@mgrocki#ConfabMN
@mgrocki
WHAT YOU CAN DO: ACTION
#ConfabMN
ACTION RESULT
• Ownership makes it personal
• Governance drives accountability
• Measurement quantifies success
Drives personal, team, and organizational motivation
@mgrocki
WHAT YOU CAN DO: TACTICS
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@mgrocki
WHAT YOU CAN DO: TACTICS
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1. Evangelize the importance of personal and organizational digital behaviors/Empower teams to act
2. Identify triggers to expedite simplicity
3. Push for policy
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WE ARE YOUNG
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PHYSICAL REALITY MENTAL MODELSINDIVIDUAL IDENTITY ORGANIZATIONAL IDENTITYFUNCTIONING ECOSYSTEM
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PHYSICAL REALITY MENTAL MODELSINDIVIDUAL IDENTITY ORGANIZATIONAL IDENTITYFUNCTIONING ECOSYSTEM
WHAT’S YOUR CONTENT POLICY?
HOW MUCH
WHAT TEAM
HOW MANYHOW FINDABLE
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\\\\\]VB]RIGHT (AND WE ARE SEPARATING WHITERIGHT (AND WE ARE SEPARATING WHITE
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HEALTHCARECASE STUDIES
#confab2015
01 02 03 04 05
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PHYSICAL REALITY MENTAL MODELSINDIVIDUAL IDENTITY ORGANIZATIONAL IDENTITYFUNCTIONING ECOSYSTEM
@mgrocki
DIGITAL BEHAVIORS
vs
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NOT EVERYONE IS A CONTENT HOARDER BUT WE DO HAVE VARYING LEVELS OF CONTENT COLLECTION
PUSH FOR POLICY(although standards will do)
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Frank Stella fanboy Philip Glass on heavy rotationSaves nothingDigitizes everythingScans receipts
THE MINIMALIST
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Bills neatly stackedChildren’s artwork framed in the foyerMagazines are fanned out on the coffee table
THE CURATOR
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@mgrocki
Organization at a priceDream kitchenNightmare spare bedroomALL the dog photosLatest doc file report, somewhere…Locate 2008’s taxes receipts in 30 seconds
THE ??
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@mgrocki
Refrigerator is a canvas of artwork, appointments, and last year’s school photosPaper stuck to every flat surfaceTheir office? Where trees go to die
THE POST-IT WARRIOR
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