reducing shoplifting
TRANSCRIPT
You work way too hard in your
business to have merchandise
and profits walking out your door.
How to Stop Shoplifting
Designed by Tarasoff and Associates
But the facts are in and they are disturbing.
You may be thinking. NOT ME. This can’t be
happening in my business.
But the reality is Shoplifting is everywhere and
virtually every retailer is affected…..
Hi my name is Fred Tarasoff and I head the Retail Loss Prevention Group
…for almost 20 years I have been working with retailers, both the mom and pop store aswell as the big box stores to reduce shrinkage.
Here we are talking about both internal as well as external theft. Shrinkage effects the bottom line of virtually every retailer.
….and sometimes retailers may not be fully aware of the extent of that shrinkage may be having in there business.
Did you know that 1/3 of business that fai
So it affects almost all businesses…
Large, small, franchised, independent, big
cities, small town….those with security
systems, those without security systems all
are adversely affected by this crime.
Today the average shoplifter steals around $254.00 per incident. This is way up from $114.00 in 1998.
Men and women steal about equal as often
and….
December is the most active month for shoplifters.
And its getting worse. Shoplifting is getting much
worse.
Since around 2000 shoplifting has doubled and now it is considered the #1 property crime in both the United States and Canada.
So People Steal and they Steal A lot……
With shoplifters an average of ONE out of TEN is stealing from
you.
LOOK at it this way. Ten people enter your store and start shopping, one of them is stealing from you. .
One hundred people walk in; ten of them are stealing.
How many customers do you get? Do you get 200, 500 or a 1000 customers a day?
Think about it. Considering the average shoplifter steals $252 per incident. This can really add up.
Does this sound like a lot? Well It really is.
Now while these numbers are averages, and individual locations can vary more or
less in their percentages, the dollar amounts may still make a huge impact on
your profit.
Now here is another shocking stat.
A shoplifter is caught only about 1 in 50 times!
By the way… a shoplifter is arrested only on average 1 in 100 times.
What I have discovered is things have changed drastically in the last
10 or 12 years.
There has been a shift where nowthe shoplifter has a distinct
advantageover the retailer.
That advantage being technology and morespecifically the internet.
Don’t get me wrong, technology has help the retail field with more sophisticated security systems, better anti-theft devices and access to online training programs.
But the advantage is still on the side of the thief. Today’s shoplifter is more sophisticated and more informed that ever before…..
There are hundreds of websites, forums and blogs that instruct shoplifters how
to be more successful in stealing.
There are hundreds of videos some with thousands of views that teach the shoplifter how to
outsmart even the latest anti-theft devices and security systems.
So what is the answer? What is the best solution to dealing with shoplifting?
For some retailers Anti-theft devices like the security gates and security cameras can be a good investment and act as a deterrent.
Just be aware that many security devices can be outsmarted by
thieves and all that information is available online
So back to the question. What is the best solution to dealing with shoplifting and is there an effective yet affordable solution to minimizing loss?
An the answer in most cases is yes.
Loss prevention experts agree, the
best method of reducing shoplifting
is training. A staff regularly trained in
a good Shoplifting Prevention Training
Program can reduce your shrinkage
rate by as much as 70%
Did you know?V
Designed by Tarasoff and Associates
A well trained, aware and alert staff
will get you known as a tough target
and thieves hate a tough target. Even if
you currently have anti-theft devices in
place, training will add another important
layer to your overall security strategy
Did you know?V
Designed by Tarasoff and Associates
It is also important to be aware that
training has multiple benefits to you
and your business
Did you know?V
Designed by Tarasoff and Associates
Designed by Tarasoff and Associates
6BENEFITS OF
STAFF TRAINING
Reduce Shoplifting And Retain Profits
Reduce Shoplifting and hang onto your profits. Staff training in shopliftingprevention has been shown to helpkeep more of your profits from walkingout the door
V
Designed by Tarasoff and Associates
Reduce Risk of Being Sued
Training may help Reduce the Risk of your business being sued. This is now becoming a legitimate concern as a growing number of retailers are beingsued by shoplift suspects for improperaction. Such as False accusations,improper apprehension and/or false arrest.
V
Designed by Tarasoff and Associates
Put Staff at Ease Dealing with an Incident
In a survey more than 50% of retailemployees admitted looking the other way when a known shopliftingincident was occurring because they felt too apprehensive and unsure of howto properly deal with it. Training can helpmake your employees more comfortableand at ease when facing a shopliftingincident
V
Become Known as aTough Shoplifting Target
Training will help make your business a “tough target” for shoplifters. Shoplifters tend to repeatedly steal fromwhat they consider an “easy mark” or aneasy target” and often thieves will sharethis information with other thieves. We findwhen this happens massive amounts ofprofits can quickly pour out of yourbusiness
V
Designed by Tarasoff and Associates
Recognize Potential Violence
Training helps to recognize when aSituation may turn violent. In the lastdecade shoplifting violence has increased.There has been a growing number of caseswhereby retailers have been attacked by ashoplifting suspect. There are someimportant telltale signs that a suspect mayturn violent that every member of your staffshould be know.
V
Reduce Employee Theft
A staff trained in Shoplift Prevention has been shown to help reduce employee theft as well. It is important tonote that “employee theft” or “internal theft”is almost as common as “shoplifting”. Againthis should be of major concern to allbusinesses. Training helps by getting youremployees involved in the overall processof theft reduction.
V
Reduce Employee Theft
Some psychologists believe that this involvement gives employees a greater sense of responsibility. Employeestend to police themselves more effectively.It also sends a clear message to everyemployee: that your business takes retailloss very seriously and is proactive indealing with all forms of theft.
V
Designed by Tarasoff and Associates
Reduce Employee Theft
So even if you have shoplifting under full control, even if you have an impenetrable security system,shoplifting prevention training may still be of major benefit in dealing with internaltheft reduction
V
Designed by Tarasoff and Associates
In the past only large retailers had the budget forextensive loss prevention but now thanks to
technology and the internet, all retailers including small independent stores can better protect
their assets with this online training program.
This online program takes less than 2 hours to complete and was developed by one of the top
loss prevention experts together with law enforcement agencies, security personnel aswell as more than 300 interviewed shoplifters
This training focuses on deterring and preventing theft through "Behavioural Profiling" and will teach you and your staff how to be more aware of the tell tale signs that a shoplifting incident is about to occur and best
preventative action
As well as what action should be taken if you have witnessed a shoplifting act in progress.
Two Training Courses available
Managers Edition&
Employee Edition
A staff properly trained in Shoplifting Prevention can reduce your shrinkage by as much as 70%.
“Because you work too hard to have profits walking out your door”
A staff properly trained in Shoplifting Prevention can reduce your shrinkage by as much as 70%.
“Because you work too hard to have profits walking out your door”