Digital media strategy

Yunyi HuangFinal Project

Reebok

What is Reebok? Retail chain supplying athletic shoes, apparel &

accessories for men, women & children. Produces and distributes fitness and sports items

including shoes, workout clothing and accessories, and training equipment. Reebok is the official footwear and apparel sponsor for CrossFit, Spartan Race, and Les Mills

Target audience

Professional Sport team

Kids Sport fans Olders Online customers

Goals and challengesGoals :1. Increase the online

orders of the website2. Increase the people’s

awareness toward Reebok than other competitors brand.

Challenge:The largest challenge we will meetIs the large amount of similar sport shopping retailer and the changing views about theSport brand.

Big idea

1. Help the website to increase the online orders 2. Let Reebok become the popular sport brand than other sport competitors.3. Build out Reebok’s online community

How to archive our goals using Inbound Marketing?

Develop profile on popular social media

Adding Mobile Services, develop Mobile apps

Email subscribe. Send news to client frequently.

Creating Google Adwords campaign by setting up keywords.

Tools and tactics

• Social Media Websites

• Mobile Services• Creative Emails• Google Adwords• Digital Marketing

Social Media

Facebook Instagram Twitter Blog

Key performance indicator

1.Recording the number of people who had view the website of Reebok 2. Numbers of followers in each social media3. Customers Feedback4. Website traffic flow5. Numbers of online orders

Budget

This slide is going to post a chart so that we can see the budget distribution.