referantial integrity google
DESCRIPTION
Topic: It is the machine interpretation of the pages. This embodies the on-page factors in search jargon.Reputation: It is the use of link text to attach meaning to the pages that links point too. This is an off-page factor.Confirmation: It is a collage of filters and reputation effects from external sources that validates and confirms what a site says about itself. Primary purpose of this part of Google’s process is to shield the above two aspects from abuse.TRANSCRIPT
Google Before Referential Integrity
Google used Latent Semantic Index (LSI) to rank pages.
Simulation of the human way to rank a site.
LSI algorithms analyze pages not only for keywords but also for similar words and other RELATED words.
Examples Of LSI
If a web page about SHOES when analyzed using LSI should expect to contain related words, such as socks, lesses, chappals, sandals etc.
Searching for Saddam Hussain will give everything from Iraq till Gulf war.
Referential Integrity
What Is Referential Integrity
Topic
ConfirmationReputation
What Is Truth? Users are constantly in search of very
specific results to be displayed. This Specific result is the Truth of the
page. Google is committed to show the truth
to the users. Google achieves this with its algorithm
whose basis are result relevance, result precision and user efficiency.
Topic Difference between truth and the
whole truth. E.g. Truth = Collar whole truth = Dog Collar Modifier = Blue Dog Collar Broader Truth = Blue Personalised
Dog Collar.
Topic A modifier that is always true is part
of whole truth and is no longer just a modifier.
The narrowest truth is the whole truth
Narrow truth is easier to rank than broad truth
Web page should always target whole truth.
SEO & Truth The truth is about balance. Too Broad then
Too much competition Low conversion Starts, competing with other inner pages of
the website. Too Narrow then
Too many pages to link sensibly Lots of duplication in content Very low traffic to each page (low ROI)
Reputation
It symbolises the off-page aspects. It is links that directs the user to
another relevant page of the site. Thus providing significance to the
page E.g. Shivaji and Aurangajeb.
Sources Of Reputation
Header Links Footer Links Navigation Links Body Links
Partial Reputation
Complete Reputation
Don’t Confuse Google
Navigation links like “Click Here” and “This Page”.
URL links and company names.
Don’t confuse searchers
Links that provide partial truth
Repetitive usage of same anchor text
Reputation VS Confirmation
Similar Concepts
Confirmation is your invitation to speak
Reputation is what you have to say
Confirmation
It authenticates what a site says about itself.
It is a collection of status effects from external sources eg: External Links.
Links with higher page ranks
Getting Confirmed
All links are good Some links are better than others Followed links are strongly
preferred. Link all pages and not just home
page Get link text as precise as you can
get
How Referential Integrity Works?? Searchers have become more specific. It is a SE like Google that provides a
medium to bond the webmasters and searchers together.
Google prepares first the word Matrix of related words.
Then Google builds a second matrix which indexes the words appearing in the links.
Continued…….. Then the software comes up with a
resulting single matrix that is far more accurate than either one by itself.
It’s this reference between the two matrices that gives its name to “Referential Integrity”
Conclusion
Implementing the three way part of Referential Integrity is the only way to achieve
Good amount of traffic. Keyword rankings.