Reference Books

1. Palmer, Adrian and Hartley, Bob. The Business Environment. McGraw Hill Publications, New York.

2. Worthington, Ian and Britton, Chris. The Business Environment. Financial Times Publication, London.

3. Baron, David P. Business and its Environment. Prentice Hall. New Jersey.

4. ICMRIndia. Global Business Environment. New Delhi.

5. Uppal, R.K.; Mishra, Bishnupriya. Business Environment in India: Some Aspects. New Delhi: New Century Publications.

6. Mathew, Mercy(ed.). Case Studies on Business Environment. Hyderabad: The Institute of Chartered Financial Analyst of India.

7. Porter, Michael E. On Competition (2008). Boston: Harvard Business School Press.

8. Porter, M.E. (1998) Competitive Strategy: Techniques for analyzing Industries and Competitors. New York: Free Press.

9. World Economic Forum (2011). The Global Competitive Report. Geneva.

10. Kiechel, Walter III (2010). The Lords of Strategy: The Secret Intellectual History of the New Corporate World. Boston: HBS Publishing.

11. Prahlad, C.K. ( ). The fortune at the Bottom of the Pyramid

References:

C. K. Prahlad And Gary Hamel (1996) Competing for the Future, Harvard University Business Press.

Porter, M.E. (2004) Competitive Strategy. New York: Free Press.

Porter, M.E. (2004) Competitive advantages. New York: Free Press.

Joan Magretta (2011) Undestanding Micheal E. Portor: The esentail Guide to competition and strategy. Harvard Business Press Book.