reference: owned social reports - adobe inc. · 2016. 3. 7. · reference: owned social reports get...
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Reference: Owned Social Reports Get Integrated Social & Web Metrics in Single Reports
©Adobe Systems Inc. 2016 1
Get a 360-degree view of your social content performance social performance to conversion to your website in a single report by using Adobe Analytics. In the Owned Social Reports, you can select both owned social metrics – such as Facebook Post Likes or Impressions – and web metrics – like Unique Visitors or Page Views. In Adobe Reports & Analytics, go to Owned Property IDs and Owned Post IDs reports in the Social menu item.
Viewing Performance by Post or Campaign Level
1. In Adobe Reports & Analytics, go to Social > Owned Social Reports > Owned Post IDs Reports
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Viewing Performance by Post or Campaign Level (cont.)
2. Select the Report view you would like, such as Post Text or Campaigns
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Viewing Performance by Post or Campaign Level (cont.)
3. Select your Metrics. • Owned Social metrics include things like Facebook Post Impressions, Facebook Engaged Users,
Twitter Reach. • Common site metrics from Social include Visits, Page Views, Unique Visitors, Downloads
Viewing Performance by Post or Campaign Level (cont.)
4. Use Breakdowns to identify Top Posts • Example: Breakdown by Social>Owned Social Reports > Owned Post IDs > Post Text
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