referenceusa: business and consumer research · 2013-01-06 · 4 how might you use referenceusa?...
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ReferenceUSA:Business and Consumer ResearchReferenceUSA:Business and Consumer Research
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ReferenceUSAReferenceUSA
• Demographic database
• By the vendor’s claim, they are the “premier source of business and residential information for reference and research.”
• Great for market research; job searching; locate phone numbers for businesses; get driving directions, etc.
• Demographic database
• By the vendor’s claim, they are the “premier source of business and residential information for reference and research.”
• Great for market research; job searching; locate phone numbers for businesses; get driving directions, etc.
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ReferenceUSAReferenceUSA
• 5 databases– U.S. Businesses (14 million listed)
– Canadian Businesses (1.5 million)
– U.S. Healthcare (855,000 Physicians and Dentists)
– U.S. Standard White Pages (89 million residents)
– Canadian White Pages (12 million households)
• 5 databases– U.S. Businesses (14 million listed)
– Canadian Businesses (1.5 million)
– U.S. Healthcare (855,000 Physicians and Dentists)
– U.S. Standard White Pages (89 million residents)
– Canadian White Pages (12 million households)
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How might you use ReferenceUSA?How might you use ReferenceUSA?
• Job search: Locate lists of all employers of a certain occupation.
• Finding all businesses of a certain size, sales volume, type of business, location, etc.
• Market research for a certain area to determine all the businesses in a given radius.
• Locate people with whom you have lost contact.
• Many more ideas that you can try!
• Job search: Locate lists of all employers of a certain occupation.
• Finding all businesses of a certain size, sales volume, type of business, location, etc.
• Market research for a certain area to determine all the businesses in a given radius.
• Locate people with whom you have lost contact.
• Many more ideas that you can try!
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Let’s look at the databaseLet’s look at the database
• Start at the OCLS homepage– http://www2.indwes.edu/ocls
• Click on: Business (under Article Databases)
• Click on: ReferenceUSA
• Authenticate with your last name and 14-digit library access number
• Start at the OCLS homepage– http://www2.indwes.edu/ocls
• Click on: Business (under Article Databases)
• Click on: ReferenceUSA
• Authenticate with your last name and 14-digit library access number
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Click directly on U.S. BusinessesClick directly on U.S. Businesses
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Quick Search: Fill in your infoQuick Search: Fill in your info
Question: How many Starbucks are located in Dayton, Ohio?
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There are 7 (as of December 2012). Clicking on one will provide detailed information on that particular store.
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Navigate to areas of interest Navigate to areas of interest
View the options under Quick Links.
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Let’s return to the start screen and begin a Custom Search.
This option allows searching with a variety of options.
You customize the search criteria based upon what you need.
This option allows searching with a variety of options.
You customize the search criteria based upon what you need.
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Let’s search for all companies in the Cincinnati (OH) Metropolitan Area with a sales volume over $1 billion. Start by clicking on the Geography tab…
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Now choose business size…(We will fill in city/state information in just a bit)… remember, we are choosing our custom criteria first!
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Under Business Size, choose Sales Volume…
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Time to fill in the specifics --Time to fill in the specifics --
•Select the state and then the city or cities.
•Select the sales volume. (Note : to select multiple items, hold down the CTRL key)
•Select the state and then the city or cities.
•Select the sales volume. (Note : to select multiple items, hold down the CTRL key)
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39 Results! Clicking directly on a company name will take you
to the company info page.
The last column contains data that has been verified by the ReferenceUSA company…
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Use the drop down menu to see the available options, including a Corp. Tree…
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The Corporate Tree column tells you that there are either companies above or below (a parent company and subsidiaries). Click on the arrows…
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Now you can view the information located under the Quick Links.
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Another custom search: Get specificAnother custom search: Get specific
• Perhaps you want to know how many rehabilitation centers are in Marion, Indiana. You can create a custom search to match your criteria.
• Start by choosing the Business Type and Geography categories
• Perhaps you want to know how many rehabilitation centers are in Marion, Indiana. You can create a custom search to match your criteria.
• Start by choosing the Business Type and Geography categories
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Rehab. Centers in Marion, INRehab. Centers in Marion, IN
We find there are 6 Rehab. Centers in Marion, IN.
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Another Custom Search possibility:Another Custom Search possibility:
• Find which companies have an office in your city.
Example: How many AFLAC offices are in Louisville, KY?
– Search for company name
– Search for geography (city/state/zip code)
• Find which companies have an office in your city.
Example: How many AFLAC offices are in Louisville, KY?
– Search for company name
– Search for geography (city/state/zip code)
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We find there are 10 AFLAC offices in the Louisville, KY area.
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Another Custom Search possibility:Another Custom Search possibility:
• You work for My Favorite Muffin in Indianapolis, IN. You want to send a coupon to all the businesses within 5 miles of your store.
– Search for the company and pull up the company info. page.
– Now search for ALL businesses within 5 miles of your store.
• You work for My Favorite Muffin in Indianapolis, IN. You want to send a coupon to all the businesses within 5 miles of your store.
– Search for the company and pull up the company info. page.
– Now search for ALL businesses within 5 miles of your store.
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There are 20,000+ businesses!
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Review -- ReferenceUSA Review -- ReferenceUSA
• Conduct a variety of business analysis scenarios
• Create marketing plans
• Look up similar businesses in your local area
• Check out the competition
• Connect with other business owners
• Conduct a variety of business analysis scenarios
• Create marketing plans
• Look up similar businesses in your local area
• Check out the competition
• Connect with other business owners
ReferenceUSA: About us. (n. d.). Retrieved December 12, 2012 from http://www.referenceusa.com/Static/AboutUs
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Contact OCLS with questionsContact OCLS with questions
• Call:– 1-800-521-1848
• Email:– http://www2.indwes.edu/ocls/oclsform.html
• Call:– 1-800-521-1848
• Email:– http://www2.indwes.edu/ocls/oclsform.html
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