refgo kelsey leading in local future stars presentation sep 2014 (4 slides)
DESCRIPTION
RefGo in 4 slides. We solve the three biggest problems facing small businesses today in one simple product: 1) Get reviews; 2) Get mobile; 3) Get found on search engines (SEO). We offer our solution as a white label to businesses and organizations that provide online marketing products and services to small businesses. We're also happy to provide a free-for-life subscription to small businesses who would like to try RefGo and provide constructive feedback that will help us improve the product.TRANSCRIPT
Product
• A really simple online marke:ng solu:on for SMBs
• Offered as a customizable white label solu:on to publishers, associaFons, franchises, agencies and more • Our ideal partner has a relaFonship with 1,000s to millions of SMBs
• Provides a unique collec:on of features:
• Review Management – ProacFvely request/republish/share reviews • Review Page – Share reviews on a search-‐opFmized, mobile-‐friendly page • Referral Marke:ng – Request referrals, refer clients • Online GiE Cards – Send a $10 Starbucks giU card to client/partner • Offers & Promo:ons – Free foot scrub with every massage • Email Marke:ng – The simplest you’ve ever seen • Social Search – Businesses recommended by people you trust
Lead Product
Customer Review Management + search-‐op:mized, mobile-‐friendly Customer Review Page
Problems/Opportuni:es
SMBs: Solve their three biggest problems with one simple product
+ +
SEO Mobile Reviews
Partners: High volume, high margin, simple, compelling, sFcky, complementary
EVERY SMB NEEDS ONE OF THESE
Try it. Google jason cook
reviews
Business Model
• 100% white label – your domain, your branding
• Wholesale pricing w/ volume breaks • Eg $5/SMB/mo for Customer Review Management + Review Page at scale
• Sell standalone or bundle with your current products • Sell as low-‐cost self-‐service product or higher-‐cost full-‐service
• Sell en:re solu:on or discrete products – mulFple upsell opFons
• Rapid :me to market/revenue – white label in as li[le as a day
• Responsive – most change requests within a few days, no charge • New APIs, IntegraFons, Alerts, Reports, etc.