reflections and provocations – lessons learned · reflections and provocations – lessons...
TRANSCRIPT
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Reflections and Provocations– Lessons Learned
SSP Top Management RoundtableSept. 7, 2007
Stephen AbramPresident 2008, SLA
Vice President, Innovation, SirsiDynixChief Strategist, SirsiDynix Institute
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Forests and Trees
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The Big Picture
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Adoption Ambiguity
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Top 10 Strategic Issues
1. Our Changing Users – Millennials, GenX, Boomers, Seniors
2. Preserving Our Culture – (especially non-US, aboriginal), Repositories, standards, access
3. ME! – personalization, personal devices, “I matter more than you!”
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Top 10 Strategic Issues
4. Boundarylessness - Cross-disciplinary and inter-disciplinary research
5. Being Local – GPS, GIS, Google default
6. Beyond Lists - Make me a picture, show me a visual, forget advanced search!
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Top 10 Strategic Issues7. eLearning – support or replace?8. Reorganize – Consort, Teams,
cross-functional, relationship management
9. Portlets – XML, portability, Unicode, J2EE, JSR168, mash-ups, Web 2.0, inter-operability, etc.
10.Teaching Success and KM – the real role of information literacy
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Change?
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Focus?
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Focus?
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The Perfect Storm• US National debt increases affecting global economy• $4 gallon gas in US messes biggest consumer
economy• Google (Search, Ads, & Apps) Dominance?• Global Change (China, India, EMEA)• Format agnosticism• Generations turtle driving user behaviour changes• Mergers (Reuters, Dow Jones, Gale, MS Yahoo!?,
etc.) increase in Information sector• Multi-type Consortia increase of necessity• New standards (XML, JSR168, etc.) drive
portalization and personalization of the web• New social competitors emerge to Google, MS,
Yahoo, Ask, etc. Second Earth?
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Pew 2020 Predictions• Very low cost, ubiquitous and fast global
network • Humans remain in charge of technology in the
near term but automated “smart agents” will proliferate
• Virtual reality will be compelling enough to enhance worker productivity (Gartner predicts that by 2012 80% of Internet users will use an avatar.)
• Technological addiction problems will arise • Tech “refuseniks” will emerge as a cultural
group• Privacy will emerge as a more balanced issue
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2020 Prediction from Peter Kaufman• Over the next 13 years an iPod size device will hold: • 1 year’s worth of video (8,760 hours) by 2012 (5 years
from now) • ALL the commercial music ever created by 2015 (8
years), and • ALL the content ever created (in all media) by 2020
(13 years).
• This will drive a new global phase of large informational hubs on the web and massive aggregations of content and services.
• What does this Internet and personal device hybrid world look like?
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Millennial CharacteristicsMillennial CharacteristicsPrincipled /Values
More Friends
More Diverse
Respect Intelligence
Optimistic /Positive
Internet Natives
More Choices
Format Agnostic
Balanced Lives Adaptive / Flexible
Civic Minded
High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal and more conservative
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle
Family Oriented
Graphical Achievement Oriented
Credit: Richard Sweeney, NJIT
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OhioBoston +PhiladelphiaDelawareCaliforniaSouth CarolinaAustraliaetc.
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Suppose there’re 250,000 books . . . Or 25,000,000 in less than 4 years?
How does that compare to your libraries?
Articles andChapters …99¢ rentals…
Articles andChapters …99¢ rentals…
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First Monday first steps in academic research
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Reminder:250,000-350,000
A DAY!
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95% of students in clients like
U of Toronto, NCSU, Stanford, etc.
Over 80% of all collegeand University students
In North America.
A sustainable socialnetwork for life.
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Alliance, Charlotte,
San Jose SUEurope (2X)McMaster
IBM
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Second Life Library eBooks 9 storey Library
Law LibraryConsumer Health Library
Medical LibraryTeen Library
Public LibraryEngineering Library
Science FictionMystery Island Castle
ALAAustralia
SLA membersEducation Islands
Amphitheatre
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Me
5,000 Library visits every night!80 hours / week professionally staffed reference desk
5,000 Library visits every night!80 hours / week professionally staffed reference desk
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Darlene Fichter, 2006
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Knowledge Ecologies
We can’t manage knowledge . . . nobody can. What you can do is to manage the environment in which knowledge can be created, discovered, captured, shared, distilled, validated, transferred, adopted, adapted and applied.
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Taking The Knowledge Positioning
D a ta > > > In fo rm a tio n > > > K n o w le d g e >
• A p p lys ta n d a rd s
• T a n g ib leR e p re se n ta tio n so f D a ta
• L e a rn in g• K n o w in g• F ilte r in g• E v a lu a tin g• B a la n c in g
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Knowledge is not the path to:
WISDOM
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Taking The Knowledge PositioningData====>
Information=======>
Knowledge======>
Behaviour======>
• Apply Stand-
ards• Store
&Move
• Display• Chart• Graph• Publish• Picture• Format
• Knowing• Learning• Filtering• Evaluating
Gerunds
• Do• Decide• Choose• Apply• Enact
• ActionVerbs
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KM is the path to:
• Behaviour• Decisions and performance• Key success factors are intelligent,
informed and impactful results• Has value in proportion to its results
in the context of the individual or social organization
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Transformational Process
•Data•Information •Knowledge•Behaviour
•Norm•Form•Transform•Perform
Success
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Information Engagement Levels
Read/View
Argue/Defend
Present/Teach
Simulate/Live
Act on/ Discuss
Authority?
Dr. Thomas Davenport
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Learning Styles
• Visual/Spatial (Picture Smart)• Verbal/Linguistic (Word Smart)• Musical/Rhythmic (Music Smart)• Logical/Mathematical (Number Smart)• Bodily/Kinesthetic (Body Smart)• Interpersonal (People Smart)• Intrapersonal (Self Smart)
–Piaget, Bloom, Gardner, etc.
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Personality and Searching• “Five personality dimensions and their
influence on information behaviour”• Jannica Heinstrom, Abo Akademi
University, Finland (Oct. 2003)• http://informationr.net/ir/9-1/paper165.html
• Central Question: “How does personality influence searching behaviour?”
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Personality and SearchingDimension
Neuroticism
Extraversion
Openness
Agreeableness
Conscientiousness
High LevelSensitive,
NervousOutgoing,
energeticInventive,
curiousFriendly,
compassionateEfficient,
organized
Low LevelSecure, confident
Shy, withdrawn
Cautious, conservative
Competitive, outspoken
Easy-going, carelessVS
VS
VS
VS
VS
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Sample Conclusions
• Extraversion was related to informal information retrieval as well as preference for thought provoking documents over documents which confirmed previous ideas.
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Sample Conclusions• Openness to experience was related to
broad information seeking, incidental information acquisition, critical information judgement, preference of thought provoking documents instead of documents which confirmed previous results. Conservativeness was related to problems with relevance judgement and preference for confirming documents.
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Sample Conclusions• Competitiveness was related to lack of
time being a barrier to information retrieval, problems with relevance judgement and competence in critical analysis of information. Low levels of agreeableness forms a base for skeptical and critical thinking.
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Sample Conclusions• Conscientiousness was related to
preference for thought provoking documents and use of effort in information seeking. Carelessness, on the other hand was related to problems with relevance judgement, feeling that lack of time was a barrier to information retrieval and preference for documents that confirm previous ideas.
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Context is King,
not Content.
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So what should we pay attention to?
• Behavioural Alignment• Learning Styles• User Needs –real needs• Personality• Work Flows• Quality & Speed• Next phase of web – 3.0?
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I my customers
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Google Docs and Spreadsheets
Google Calendar
Google Base
Google Maps
Google Wallet / Cart
G-MailGTalk
Google Scholar
GooglePhone
iGoogle
Google ‘Presently’
Google States for freeGoogle Librarian
Google Educator CertificationFool me once …
Evil?
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Get on the Visual, OpenURL and Federated Search
Wagon
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Visual Trends
• Grokker• Aquabrowser• KartOO• Folksonomies• Tag Clouds, Word Clouds• Etc.
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Scholars’ Citations Go Social
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Everything’s getting smaller
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Next Up: Streaming media, MP3’s, podcasts, etc.
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Web 2.0 – Library 2.0• Commentary and
comments• Personalization and My
Profiles• Podcasting and MP3 files• Streaming Media – audio
and video• Visualization• User-driven Reviews • Rankings & User-driven
Ratings• Instant Messaging and
Virtual Reference• Photos (e.g. Flickr,
Picasa)• Socially Driven Content• Social Bookmarking
• RSS – really simple syndication
• Wikis• New Programming Tools:
AJAX, API, J2EE, • Blogs and blogging• Recommender Functionality• Personalized Alerts• Web Services• Folksonomies, Tagging and
Tag Clouds• Social Networking• Open access, Open Source,
Open Content• Screencasting
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Intention Paths
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Our Opportunities• New Discovery Systems
–Portals and Portlets (JSR168)–OpenURL with Federated Search–Visualization and Display
• Advanced interoperable metadata embedded
• Personalization• eLearning• Digital devices (phones, etc.)
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2.0 is about play
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Two Key Interventions
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23 Things Learning 2.0• Week 1: Introduction
• Week 2: Blogging
• Week 3: Photos & Images
• Week 4: RSS & Newsreaders
• Week 5: Play Week
• Week 6: Tagging, Folksonomies & Technorati
• Week 7: Wikis
• Week 8: Online Applications & Tools
• Week 9: Podcasts, Video & Downloadable audio
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Learning 2.1
• Helen Blowers latest PLCMC innovation• Learning 2.1: Explore... Discover... Play! is
the continuation of Learning 2.0• Requested by staff very often. It is an ongoing
list of ‘things’ with guest bloggers rotating and taking the helm each month as Learning Guides.
• There is a public Learning 2.1 Ning network as well as a Learning 2.1 Wiki.
• Check it out and feel free to join. explorediscoverplay.blogspot.com - mashing up 21st century skills with lifelong learning. :)
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5 Weeks to a Social Library
• http://www.sociallibraries.com/course/week1
• Credit: Amanda Etches-Johnson, Meredith Farkas, et al and the entire 5 weeks team.
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100+ Things
• "If you are up for a challenge and would like to learn something NEW every day? Keep an eye on this fascinating Blog by a Reference Librarian located in Guam!
• Titled: The Internet can change your life: 'a series of daily assignments designed to teach the newbie all the wonderful things the Internet has to offer'
• It's not too late to catch up…• http://rameyerguam.blogspot.com/
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Build a Petting Zoo
• Real devices: iPods, MP3 players, video, smart phones, texters, etc.
• Special PC’s: disability compliance, streaming media, IM groups, VR (both kinds)
• Gaming stations• Virtual worlds PC’s
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Two SDI Sessions
• Helene Blowers —Technology Director, Public Library of Charlotte and Mecklenburg County
• Learning 2.0 : Make "play" your New Year's resolution
• Jan 09, 2007• http://sirsidynixinstitute.com/seminar_pa
ge.php?sid=74
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Two SDI Sessions• Christine Mackenzie —Chief
Executive Officer, Yarra Plenty Regional Library
• Hopping into Library 2.0 : Experiencing Lifelong Learning
• Feb 05, 2007 • http://sirsidynixinstitute.com/
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Resources
• PLCMC Learning 2.0 Blog• http://plcmcl2-about.blogspot.com/• 43 Things I might want to do this year
Information Outlook (Feb. 2006) by Stephen Abram
• http://www.findarticles.com/p/articles/mi_m0FWE/is_2_10/ai_n16133338
• Yarra Plenty Online Learning• http://yarraplentyonlinelearning.blogspot.
com/2006/09/learning-20-begins.html
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We’re looking too close
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The Landscape Today
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The Emerging Landscape
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Sept. 7, 2007
Stephen AbramAuthor, ALA Editions
Vice President, Innovation, SirsiDynixChief Strategist, SirsiDynix Institute
These PPT slides will be at my blog:Stephen’s Lighthouse