reflections on a journey part travelled
DESCRIPTION
Reflections on a journey part travelled. Dr. Bryan Lipscombe, Sustainability Liaison (CRed) Officer, Wirral Council. 1. The CRed System. www.credwirral.org.uk. Personal impact. Community impact. 2. What we have done?. Launch: Tranmere Rovers vs. Brentford, Dec 2009. - PowerPoint PPT PresentationTRANSCRIPT
Reflections on a journey part travelled Dr. Bryan Lipscombe, Sustainability Liaison (CRed) Officer, Wirral Council
The CRed System1
www.credwirral.org.ukwww.credwirral.org.uk
Personal impact
Community impact
What we have done? 2
Launch: Tranmere Rovers vs. Brentford, Dec 2009
Link with 10:10: Make a New Year’s resolution to cut carbon in 2010 ……
…. use CRed Wirral to achieve it
Spring to autumn 2010: public events
School holiday activity days:
Carbon Detectives
Insert Map
NB - Children undertaking this trail should be supervised by a responsible adult. The trail site contains a cliff edge and open water – PLEASE TAKE CARE
Events linked to council energy awareness objectives
Posters
Newspaper
‘adver-torials’
Website banner adverts
A radio promotion
Features in
in house
publications
Features in related service publications
Retelling the story in press-releases
CRed pledges and sign-ups compared with campaign target
0
1000
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3000
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5000
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7000
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9000
10000D
ate
08
/01
/20
10
10
/02
/20
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15
/03
/20
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17
/04
/20
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20
/05
/20
10
22
/06
/20
10
25
/07
/20
10
27
/08
/20
10
29
/09
/20
10
01
/11
/20
10
04
/12
/20
10
Ple
dg
es m
ade
0
500
1000
1500
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3000
Peo
ple
sig
ned
up
to
CR
ed Pledges
Members
Members (movingaverage)
Pledges (moving average)
targettarget
0
50
100
150
200
250N
um
be
r o
f re
cru
its
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5
10
15
20
Nu
mb
er
of
sig
n-u
p s
tall
s
The good bits3
The less good bits!4
What next?5
New directions
Any questions?
Further information
•CRed Wirral Bryan Lipscombe, Sustainability Liaison (CRed) Officer, Wirral Council [email protected] (0151) 6062206
•CRed System Matt Taylor, CRed Systems Co-ordinator, Low Carbon Innovation Centre, University of East [email protected] (01603) 59 2838