reflective from advertange
DESCRIPTION
REFLECTIVE FROM ADVERTANGETRANSCRIPT
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DAY NIGHT
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PRESENTATION OF PLALIGHT REFLECTIVE PRINT MATERIAL BYPOSTAFIX LIMITED
…a subsidiary of Advertange Media Services
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PLALIGHT: Is a unique print material produced with reflective micro prismatic cells.
The reflective micro prismatic cells is adaptable to different print materials which include SAV, FLEX, MESH, FOIL, TEXTILES, PLASTIC etc.
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Hitherto, 99% of advertisement on all Out of Home medium (OOH) at NIGHT is lost due to lack of electricity or poor street illumination. This means that day light visibility is the only existing and effective OOH period for most billboards.
However, effort have been made to introduce backlit boxes and externally illuminated billboards to pop up night visibility. These efforts have been fairly successful due to the EPILEPTIC POWER SUPPLY for those that solely depend on PHCN and NOT COST EFFECTIVE for those that depend on generator.
In view of this, POSTAFIX a subsidiary of Advertange in its effort to provide lasting solution to these problems has partnered with a UK based printing company to introduce the MAGIC REFLECTIVE MATERIAL otherwise called PLALIGHT
SYNOPSIS
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COMPARATIVE ANALYSISNORMAL FLEX
• Zero visibility at night 7pm till
dawn.
• Single effect, average visibility
• Visibility range: 20 -50 meters
• Requires electricity back-up
• Low material quality,
• Low print quality
PLALIGHT
• Maximum visibility at night• 1600 times Brighter than
ordinary materials• 3 dimensional effects,
visible colors, maximum visibility
• Maximum elevation of product for maximum reflection : 100meters
• Visibility range: Up to 200 meters
• No energy source required • Product life : 2 years • Micro-chip allows for high
resolution
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Note the visibility of the Plalight
material, compared to the normal flexi
material. (see portrait behind )
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As the night creeps in, Plalight still retains its visibility while
the normal flexi material used for the portrait behind loses
visibility gradually.
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PLALIGHT glowing at night. BRINGING YOUR BRANDS ALIVE AT NIGHT, while the
portrait behind loses visibility totally
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The Unilever Example
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DAY PICTURES
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NIGHT PICTURES
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Other Plalight application
unipole, wall drape ,roof top, 48 sheet, super 48sheets,lamppost, roll up banners, spectacular.Others includes ; Buses(bus branding),bus shelters
Print materialswrist bandt-shirts
Billboards unipole, wall drape ,roof top, 48 sheet, super 48sheets,lamppost, roll up banners, spectacular.Others includes ; Buses(bus branding),bus shelters
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Other Plalight application
Textile materialsWrist band, face caps, T- shirts and other clothing materials as required by clients specification.
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COST IMPLICATION
•Lamppost (8ftX3ft) – N17,500/face
•Other Formats - N5,000/sqm
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•THANK YOU.
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ENQUIRIES• Amina Dawodu - 08023209142• Abimbola Sanni - 08028992651• Bolanle Taiwo - 08023981985• Omowunmi Akintoba- 08022108905
Marketing and Clients ServiceHouse 8,Dideolu court Akintan street Ogba, Lagos.
e-mail: [email protected]