Reflective Measurement and Quantified Self

ReflectiveMeasurement andQuantified Self in Social Network Sites

Reflective Measurement and Quantified Self

―Our daily routine is more and more ruled by numbers—by the thingswe measure. Is there anything that we shall not someday be able to measure,accurately and profitably?‖– John M. Henshaw

Reflective Measurement and Quantified Self

Measurement

Measurement exists since the manbegan to compare things, objects andanimals. Since the industrial revolution,the measurement of human activies hasbecome a central issue, mainly in termsof performance, asset, work time,accuracy etc.

Human activities just as universal assport, education and games are widelybased on measurement.

Reflective Measurement and Quantified Self

Measurement, Register and Memory

The increasing digitization ofinformation devices has increased thefacility and pervasiveness ofmeasurement.

• It is becoming standard, andnot the exception, that theactions and interactions arerecorded.

• The devices show registeredinformation in a way accessibleand usable

• People pay more attention tomeasuring things

Reflective Measurement and Quantified Self

Infographics Fever

The growing interest in infographics is a symptom of these factors.

Reflective Measurement and Quantified Self

RunKeeper

“Track, measure andimprove yout fitness.”

Reflective Measurement and Quantified Self

I Just Made Love

“Find out what the world thinks about your wonders.”

Reflective Measurement and Quantified Self

Measuremente, Performance and Competition• The measurement of human activitiesemphasizes the concept ofperformance

• Individuals and organizations haveincreased awareness of its activities inabsolute and relative manners,comparing to others.

• New dynamics of competition emergeand others are exacerbated

Reflective Measurement and Quantified Self

HealthyJump

“Applying computingtechnology to eliminatetedium of trackingperformance or statushelps people to achievepredetermined goals oroutcomes” (FOGG)

Reflective Measurement and Quantified Self

BeAware

Continuous monitoring of energy consumption. Persuasive devices with features to control energy expenditure.

Reflective Measurement and Quantified Self

BeAware

Reflective Measurement and Quantified Self

Social Network Definition

This widely used definition of social networksites already have a component aboutmeasurement:

web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view

and traverse their list of connections and those

made by others within the system. The nature and nomenclature of these connections may vary from site to site (BOYD & ELLISON)

Reflective Measurement and Quantified Self

Quantified Self

The Quantified Self project isfostering practices of self-tracking. Check out varioustools and specialized software inthe Quantified Self Guide.

Reflective Measurement and Quantified Self

Social Media and Reflective Measurement

The technical configuration ofsocial network sites favors theconstant monitoring of actions andinteractions performed in thesystem, largely in quantitativemeasures: friends, followers, fans,comments, scraps, testimonials,photos, communities, membersetc.

Reflective Measurement and Quantified Self

Social Media and Reflective Measurement

Brazilian community at the site Orkut: “I have + commmunities thanfriends”

Reflective Measurement and Quantified Self

Tweets from brazilian users talking about tweets, followers and listsquantities.

Social Media and Reflective Measurement

Reflective Measurement and Quantified Self

Several social practices ofcompetition, collaboration orsimple comparison is furthered bysocial media.

The users themselves takeownership of the measurement andthat the system does add asymbolis layer upon numbers.

Social Media and Reflective Measurement

Reflective Measurement and Quantified Self

Social Media and Reflective Measurement

Brazilian community at the site Orkut: “Fill my profile with 1000 friends!”

Reflective Measurement and Quantified Self

Using Reflective Measurement

When planning digital communication, it is necessary to

take into account the reflective measurement. For example:

• Contests: Creating contests in which users can monitor

their performance

• Seeding: to select users and social hubs must involve some

measurable principle

• Presence: discrepancies in the symmetry of the connections (more

followings than followers followed por exemplo) has been correlatedwith undesirable impression

• Loyalty: retain repeated customers through giveaways, for

example in Foursquare, is positive and almost a requirement:consumers today know hor to measure their loyalty and its impact onbranding and product

Reflective Measurement and Quantified Self

References

- Does Measurement Measure Up?- John M.

Henshaw

- HTLab - http://htlab.psy.unipd.it

- BeAware -

http://www.energyawareness.eu/beaware/

- Delete: The Virtue of Forgetting in the Digital

Age, de Viktor Mayer-Schonberger

More

Reflective Measurement and Quantified Self

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