Reframe Chewing Gum

RODOLFO RAVANÊDA – BRAZIL

WEI SONG - CHINA

A Crash Course on Creativity

Reframing 1

And if we use chewing gum to …

…cover endless small lights (LEDs) in bedroom over night

Overnight, before sleep, bedroom’s light off: spotlight, projector, little sun.

During the day:beautiful, charming, wonderful.

Reframing 2

And if we use chewing gum more abstractly to …

…please those we love.

Customizing the packaging with feelings

and giving to those who really deserve !

Reframing 3

Then you may find it fun

Do you want to play some computer games?

Minesweeper? I played it thousands of time

No, You are at living room

And you are going to there.

Don’t look at the ground

Follow this map

Yes, If you..Then,

BOMB!

Reframing 4

And If you want to do some Sports

You can do it like this

Left Right

And You can play Limbo!

Prepare for the “olympic”