REFRESHING SINCE 1886

Coca-Cola, Coke, Diet Coke the Dynamic Ribbon device and the design of the Coca-Cola Contour Bottle are registered trademarks of The Coca-Cola Company.Appletiser is a registered trade mark of SABMiller International B.V

Here’s your chance to show how perfect your serve is.

Do you deserve your Coca-Cola Accreditation?

Let’s find out...

CHECKLIST

DATE:

11/03/11

Cellar Checks:

Syrup in date

Meter reading

Cleanliness of equipment

Bar Checks:

Taste, carbonation

Temperature

Clean nozzle/ gun

1/3 ice & garnish

Type of glass GGG 16oz

Font featured

POS featured

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Intro : What Coca-Cola can do for you

Your mini Coca-Cola factory

The product

Hygiene

Coca-Cola Perfect Serve

make Coca-Cola visible

Link with food

Accreditation Scheme

fault finder

useful information

Checklist

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WHAT CoCA-CoLA CAn Do for You

Customers place a great deal of importance on the quality of their drinks. If Coca-Cola post-mix (PMX) is

served to a high standard, you should sell more of it.

Soft drinks are driving value in pubs, despite tough times in the on-trade. As one of only two categories

adding growth to the licensed trade1, letting customers know you sell Coca-Cola and serving it to a high

standard will encourage customers to buy more Coca-Cola which will result in higher profits.

Cola is served more than any other drink with food. 80%2 of people prefer soft drinks to alcohol at lunch

time, so getting it right will definitely have an impact. If your customers enjoy their meal, it should push

sales and increase your profits.

1. CCA Dec 2010 Total Pubs

2. Crest Data, Total Pubs Q4 2010

3. CCE Sales out data 2009 vs 2010

4. CCE Sales out data Feb 2010 vs 2011

Testimonials

T.G.I frIDAY’S

T.G.I Friday’s were existing Georgia Green Glass users but wanted to ensure that they were maximising sales with a consistent perfect serve.

All bar staff were trained on the perfect serve of Coca-Cola in Georgia Green Glasses in regional groups with an assigned ‘master’ per outlet. results:

Sales rose 7% like for like

2009 vs 20103.

rEGIonAL BrEWEr

Regional Brewer has over a 100 managed outlets and a loyal staff base. They all have Georgia Green Glasses as the standard serve across the estate and desired a refresher on the perfect serve. A quality of serve training programme was implemented across all soft drinks to the nominated key staff member of the participating pubs. results:

Feb 2010 - Feb 2011 - sales of

PMX up 6% vs year ago4.

ACCor HoTELS

Accor has 89 hotels and had never focussed on postmix serve before and didn’t use our Georgia Green Glass.

CCE staff trained a key bar staff member from each hotel. results:

PMX sales raised 5%

vs year ago3.

Next steps are to implement the GGG in their estate.

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WHAT CoCA-CoLA CAn Do for You

Perfectly served soft drinks can increase profits…

fACTS :

Research shows that serving a drink in a branded glass not only

increases sales, but encourages consumers to pay up to 37% more per

unit1.

Coca-Cola Post-mix facts:Sales of Coca-Cola are 49% higher in independent pubs2.

6/7 people prefer Coca-Cola to its nearest competitor in the on-trade3.

THE 5 SImPLE STEPS To SuCCESS

Master these and you will master

the perfect Coca-Cola serve:

Your Coca-Cola Factory — Daily maintenance

The Product — Fresh and in date

Hygiene — Quick cleaning routine

Perfect serve — To add value

Visibility — To let customers know

you sell Coca-Cola

1. Beverage manager, 2007

2. CGA Dec 2010. Independent pubs ROS data of Pepsi and Coca-Cola

3. HIM data, July 2010

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THE ProDuCT

Make sure your Coca-Cola is as fresh as possible. The fresher it is, the more your customers will enjoy it.

Make sure you check the ‘Best Before’ date before serving, as Coca-Cola does have a shelf life.

Constantly rotating your stock means you’ll avoid being left with out of date product, and you’ll know when

you’re running low so you can order more.

The changeover valve means running ouT of coca-cola while serving is a Thing of The pasT, as iT auTomaTically swiTches To The nexT BiB (Bag-in-Box) when one’s empTy.

AND REMEMBER...

Keeping on top of your stock is an easy way of making sure your Coca-Cola is always at its best.

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HYGIEnE

CLEAnInG

Cleaning your nozzles is an easy

way to make sure your Coca-Cola

tastes exactly as it should. Make

sure you do it every day, and

follow this easy guide:

Soak the nozzle in warm water,

giving it a clean with the brushes

to get rid of any built-up syrup.

Clean valves, either in head or

gun, with warm water and

a brush.

Clean the drip tray in warm water,

and dry with paper towels

before replacing.

Wipe down all surfaces with a

clean, damp cloth, and dry with

paper towels.

Every time you don’t clean your

nozzles, you could be throwing

money away. Make sure you

don’t soak them with lager/stout

nozzles, as the sugar in Coca-Cola

and the lager/stout’s yeast will

encourage bacteria to grow.

If you run out of brushes, call 08705 33 66 99

Follow the cleaning instructions above to ensure an effective clean.

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SErVInG

To make sure the drink isn’t

contaminated in any way, always

ensure that:

Your hands don’t touch the top

of the glass.

The glass doesn’t touch the nozzle.

The nozzle doesn’t touch the drink.

This simple routine will give you delicious, fresh Coca-Cola every time.

performing These frequenT checks will ensure you’re always serving The exTra-cold, perfecT TasTing coca-cola every Time.

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THE PErfECT SErVE

You can’t judge a book by its cover, but you can judge a pub by its drinks. If your drinks look good enough

to, well… drink… then people are more likely to order a second, and come back.

63% of consumers believe soft drinks are poor value for money*.

The Perfect serve is the key to delivering value to customers.

a perfecT serve will encourage repeaT orders.

* Mintel 2010

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Cool, clean and damage free Georgia Green Glass.

Fill 1/3 glass height with fresh ice.

Pour in correctly chilled Coca-Cola.

Add appropriate, fresh garnish. (Lemon for Coca-Cola

and lime for Diet Coca-Cola)

WHAT mAKES A PErfECTLY SErVED CoCA-CoLA?

Temperature (3-5OC)

Taste (test it before every shift!)

Carbonation (Is it fizzy?)

Served in a clean, cool Georgia

Green Glass

Garnish ( Lemon for Coca-Cola

and lime for Diet Coca-Cola)

If your product doesn’t meet all the criteria, check out the fault finder section.

WHICH SIZE GLASS SHouLD You uSE?

Size 10oz 16oz GGG 22oz

Without ice 330ml 480ml 660ml

With 1/3 ice approx

8oz/240ml = mixer size

14oz/390ml = std straight drink size (can & icon)

18oz/550ml = large serve (PET serve) - 568ml is a pint

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THE PErfECT SErVE

1. CGA, Total Soft Drinks Value, Dec 2010.

GEorGIA GrEEn GLASS

It’s iconic, and it’s what your customers want to see. Serving it with ice

and lemon and in the branded glass is what they can’t get at home from

a can or a bottle. It is also nucleated which keeps the drink fizzier for longer.

This could also be the key to increasing your revenue…

The Georgia Green Glass shows you care about your customers and the

quality of their drinks. This will encourage them to keep coming back,

which can only be a good thing.

We know you care about your customers, but show them how much you

appreciate them by giving them the Perfect Serve.

WHEn IS THE BEST TImE To offEr A SEConD SErVE?

Just before the last few mouthfuls, as by that time they haven’t made their mind up

whether they are going to have another, so are much more open to suggestion.

Large restaurant chains are the masters at this and have a 50-70% take-up rate on

second serve — a massive opportunity to increase sales. Average pubs sells £37k1

worth of soft drinks. 50% take-up equals £18k additional revenue.

JusT Before They finish Their lasT drink ask if They would like anoTher.

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The key to driving sales is to let people know that you serve the UK’s

number 1 soft drink1. Having a Coca-Cola font on the bar, as well as POS

around hotspots like the back of bar and tables, will increase visibility.

So everywhere people turn, they’ll know you’ve got Coca-Cola.

on top of this, 80% of people prefer soft drinks2 to alcohol at lunchtime, so this is a fantastic opportunity to drive your sales by featuring soft drinks on your menus, and offering meal deals to drive footfall.

mAKE CoCA-CoLA VISIBLE

Marketing material for the 125 years of Coca-Cola campaign

1. Nielson, March 2011 Total Soft Drinks sales2. Crest, total data Q4 2010

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Coca-Cola, Coke, the design of the Coca-Cola Contour Bottle and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.

Providingrefreshment

since 1886

Coca-Cola, Coke, the design of the Coca-Cola Contour Bottle and the Dynamic Ribbon device are registered trade marks of The Coca-Cola Company.

Celebrate

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make coca-cola sTand ouT, and your sales will Be ouTsTanding.

LInK WITH fooD

Food and drink – A combination that goes back further than anyone

can remember. In the UK, 50% of meals are served with a soft drink and

specifically 28% of meals are served with a cola or Diet cola*.

That is a lot of meals with Cola!

LInK WITH fooD

How to capitalise on consumer demand:

1. Make sure your meal deals feature a soft drink.

2. Make soft drinks visible on your menus.

* Crest, June 2010, Total Pubs incidence with food

Starters & SharersSoup of the Day (v)

£3.95

Served with crusty breadMarinated Chicken Sticks

£4.25

Choose from Teriyaki or Cajun marinadePrawn Cocktail

£4.25

Succulent cold prawns coated in a seafood sauce, served with buttered brown bread

Fried Applewood Smoked Cheddar (v)

£4.25

A twist on an old favourite! Meltingly tasty, gooey smoked cheddar coated in a crisp crumb &

served with a berry compote & salad leavesPate & Toast

£4.50

Layers of course venison, pork & duck liver topped wild boar & wrapped in bacon served

with thick toasted breadChargrilled Vegetable & Mozzarella Skewers (v)

£3.95

Oven roasted peppers, courgette, aubergine & tomato chargrilled with mozzarella

Garlic Prawn Bruschetta

£4.95

Peeled white king prawns pan fried in garlic butter served on toasted ciabatta with salad leaves

Nachos with Cheese to share (v)

£5.95

Lightly salted corn chips with melted cheese, served with tomato salsa, sour cream,

guacamole & jalapeno peppers - add chilli beef for £1.50

Pub FavouritesBarbecue Chicken with Uncle Huey’s Corn Fritters £8.95

Oven roasted half a chicken smothered with a sticky BBQ sauce & served with

homemade corn fritters coleslaw & chipsSausage & Mash

£7.95

on a bed of Savoy cabbage with onion gravy

£8.95

vegetables & your choice of chips or mashed potato Beer Battered Cod & Chips

£7.95

with mushy peas & chipsChicken Curry

£7.95

Fresh chicken breast marinated by us in authentic spices, oven cooked & served with

Pilau rice, naan bread & 2 onion Bhajis Choose from medium hot Balti or fragrant Thai GreenBurgersAll our burgers are presented in a toasted sour dough bun with mayonnaise,

salad leaves, beef tomato & served with a ramekin of BBQ sauce & chips

Cheese & Bacon Burger

£8.95

Chargrilled coarsely minced beef, topped with crisp bacon & melted cheddar

Cajun Chicken Burger

£7.95

A chargrilled chicken breast marinated with Cajun spices Vegetable Burger (v)

£6.95

A seasoned mix of vegetables, mozzarella cheese, cous cous & black olives formed

into a burger, coated in herb breadcrumbs

Don’t Forget to look at our Blackboard for Today’s SpecialsPasta & SaladsLasagne

£7.95

The classic Italian served with salad leaves & toasted garlic ciabatta breadVegetable Lasagne (v)

£7.95

& toasted garlic ciabatta breadPenne Pasta in a tomato & Vegetable Sauce (v)

£6.95

Oven roasted courgette, aubergine & green peppers combined with an Italian style tomato sauce

served over pasta tubes add melted mozzarella £1.00 / add diced chicken breast or garlic king prawns £2.00

House Salad (v)

£6.50

Mixed leaves, tomato & cucumber with a light dressingPrawn salad

£7.95

Cold water prawns mixed in a light seafood dressing on a bed of mixed leaves, tomato & cucumber

Chicken Caesar Salad

£8.25

Tender strips of chicken breast mixed with cos lettuce & traditional Caesar dressing

served with Parmigiano shavings

From the GrillChicken & Vegetable Kebabs

£9.95

Chargrilled skewers of chicken breast, peppers, courgette, aubergine & onion

served with your choice of either chips & coleslaw or salad & riceChargrilled Vegetable & Mozzarella Skewers (v)

£7.95

Oven roasted peppers, courgette, aubergine & tomato chargrilled with mozzarella

served with your choice of either chips & coleslaw or salad & riceGammon Steak

£7.95

Topped with your choice of grilled pineapple or fried eggMixed Grill

£12.95 Steaks

generous portion of chips Rump

£10.75 Rib Eye

£14.75

This cut is gaining recognition because the marbling makes it tender & succulent.

This 8oz* steak is best chargrilled medium to well doneBread to ShareCiabatta loaf

£1.50

with garlic butter

£1.95

with garlic butter & melted cheddar cheese £2.50

SidesBowl of chips

£1.95

Bowl of chips with melted cheese

£2.50

Beer battered onion rings

£2.50

Mixed side salad

£2.50

Mixed salad leaves, juicy tomato wedges & cucumberDesserts

£4.50

Served with ice cream & a choice of raspberry coulis or syrupRed Berry Panna Cotta

£4.95

A delicious, light & creamy Italian dessert topped with berry fruits & served with

your choice of cream or ice creamApple & Caramel Pancake Stack

£4.95

American style pancakes stacked high with chunks of Bramley apple & topped with a

caramel sauce, served with cream or ice creamChocolate Fudge Brownie

£4.95

Indulgent & delicious! Served warm with ice cream & a raspberry coulisJam Sponge Pudding

£4.50

A classic strawberry jam sponge served piping hot with cream, ice cream or custard

Individual Banoffee Pie

£4.95

Thick biscuit base, caramel toffee sauce & banana topped with whipped cream,

served with cream or ice cream

all day menu

Coca-Cola:Nothing refreshes like ‘Coca-Cola’Diet Coke:

Light ‘Coke’ taste, low calorie lift.Coke Zero:Great ‘Coke’ taste, zero sugar.Schweppes Mixers and Juices:Perfect on their own or mixed with your favourite spirit.Appletiser RangeGently sparkling, 100% fruit juices and 1 of your 5-a-day.

Appletiser, Peartiser, Pomegranate & Raspberry Fruitiser, Mango & Mandarin Fruitiser

Relentless Origin:Mixed fruit flavoured energy drink.Capri-Sun Orange:Alive with natural juice.Monster:Energy drink with a powerful punch.

Drinks

Please advise our waiting staff if you have any food related allergies or special dietary requirements.

We cannot guarantee that our products do not contain traces of nuts & / or seeds. Fish dishes may contain bones.

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If you achieve and maintain these levels of quality we’ll award you with

a Coca-Cola accreditation. If your customers know how much you care

about the quality of their drinks, you’ll be able to sell more.

ACCrEDITATIon SCHEmE

WHAT Do You HAVE To Do To quALIfY for THE CoCA-CoLA ACCrEDITATIon SCHEmE?

Serve Coca-Cola perfectly which

includes:

Clean nozzles and equipment.

The right temperature, taste and

carbonation.

Serve in a Georgia Green Glass

with the right amount of ice and

garnish.

Make sure Coca-Cola is visible

if customers are ordering from

the bar or from the tables. This

includes a font on the bar, POS at

the back of bar, POS on the tables

and included on the menus.

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If you’ve got any problems with your Mini Coca-Cola Factory, this checklist should help you

to identify and correct any issues you may have.

fAuLT fInDEr

possible fault action

dirty nozzle or diffuser clean the dispenser nozzle or diffuser

c02 cylinder valve closed open the c02 cylinder valve

c02 pressure low/c02 cylinder empty change the c02 cylinder

drink too warm clean/clear fridge condenser grille and ensure unit is ‘on’

no carbonated water check water stopcock is open

dirty nozzle or diffuser clean the dispenser nozzle or diffuser

drink too warm clean/clear fridge condenser grille and ensure unit is ‘on’

dirty nozzle or diffuser clean the dispenser nozzle or diffuser

wrong flavour connected to syrup line connect syrup line to correct flavour and open dispense valve until rectified

dirty Bag-in-Box (BiB) connector clean BiB connector

syrup out of date check product code dates

flaT drinks

over foaming

off TasTe

possible fault actiondirty nozzle or diffuser clean the dispenser nozzle or diffuser

c02 pressure low/c02 cylinder empty change the c02 cylinder

dispense valve out of adjustment call Telefix line

no syrup replace empty BiB

no carbonated water check : no kinks in the feed line, change-over valve is working, cylinder valve and water stopcock

Too weak or Too sTrong

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Your first port of call should be Telefix, 08705 33 66 99 as they’ll be

able to talk you through most problems over the phone, making sure

you don’t miss out on any trading time. If they can’t help, an engineer

will be sent out.

if you’ve goT any proBlems, don’T leave Them To chance. call Telefix on 08705 33 66 99 To make sure your issues are solved.

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