reged tools of the trade webinar series - the tools of social media management

Download RegEd Tools of the Trade Webinar Series - The Tools of Social Media Management

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In RegEd's latest webinar series I discuss the tools of social media management. From social listening to content publishing to analytics - we assess the tools and tactics of social media management.

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  • The Tools of the Trade for social media Blane Warrene, @blano SVP, Customer Communications, RegEd (@reged) 1
  • Webinar H ousekeeping 1 Tweet = During (and after) the webinar, please use #regedqanda for live discussion 2 Questions? Please use Questions box in the webinar panel 3 The webinar recording will be emailed to all attendees and registrants 2
  • To d a y s A g e n d a 1 2 Webinar Series 3 Tools of the Trade Questions 3 4 Resources Wrap & Replay 3
  • Finding the Right Platform for Your Online Voice Webinars will be held on Thursdays from 4:00 PM - 4:45 PM EDT: ! October 31, 2013 - The Tools of Social Media Management ! November 7, 2013 - Gaining a Competitive Edge through Google+ ! November 14, 2013 - The Social Network: The Pros and Cons of Facebook ! November 21, 2013 - The Business Network: Taking Full Advantage of LinkedIn ! December 5, 2013 - Not Just 140 Characters: Getting to Know Pinterest, Instagram, Vine ! December 12, 2013 - Empowering Your Reach through Twitter ! December 19, 2013 - Creatively Sharing Content with YouTube ! January 9, 2014 - The Key to Social Media Success for Advisors: Compliance
  • How is Social Being Used Increase in Use, year over year 61% 95% 42% 31% 60% 29% 58% 21% Facebook Google+ LinkedIn Twitter source: Putnam, September 2013, financial advisors Facebook Google+ LinkedIn Twitter 5
  • The Recipe for D igital Once the plan is good voice is amplied engagement becomes easier. Strategy Planning Voice Tactics Vision & governance Content and Resources Conveying culture & identity online Measuring progress to goals 6
  • The Sectors of Social Customer Service Education Thought Leadership The personas you can choose to focus on for your business Business Development Focusing ! Some use one and others choose to work in multiple sectors 7
  • What Tools D o We N eed? Publishing Analytics Engage & Share Measuring & Learning Hub Listening Observe & Connect 8
  • Listening The First Skill and one you never stop using ! Always be ! - Observing ! - Monitoring ! - Gathering ! - Analyzing Plan for the unknown search in due diligence. BEST PRACTICE 9
  • Tools to Explore: Listening & Publishing 10
  • Social Management All offer mobile solutions All sync activity All have approachable pricing All offer analytics 11
  • Analytics Web & Social Traffic Relational Analytics Click Analytics ROI Analytics Google and the Google logo are registered trademarks of Google Inc., used with permission. 12
  • Dos & Donts Dos Mobile Nearly 50% of consumption Plan Calendaring & Themed to your business Respond Say thank you, share and affirm Donts Generic Dont rely only upon canned material Commercial Dont come across like a TV pitch person Ignore Dont ignore questions, requests & issues
  • Resources Links to what weve discussed Add This - www.addthis.com BitLy - www.bit.ly Buffer - www.bufferapp.com Clicky - www.clicky.com Google - www.google.com/analytics HootSuite - www.hootsuite.com Klout - www.klout.com PeerIndex - www.peerindex.com Social Report - www.socialreport.com Sprout Social - www.sproutsocial.com SumAll - www.sumall.com 14
  • QUESTIONS & ANSWERS ! Go ahead. Dont hesitate. 15