regional step sustainable tourism development plan kick...

Regional STEP – Sustainable Tourism Development Plan

Kick-Start Workshop

Laurel Reid, Tourism SynergyMarsha Pond, Broad Reach Strategies


AGENDA

Introduction Project Team & Purpose Site Visit Observations Regional Tourism Asset Inventory Regional Sustainable Tourism

Screening Tool Next Steps Questions, Comments


Introducing the STEP v.2 Team

1. Working Committee2. Resource Staff – GMCA, TBCR, ACOA & Western DMO

3. You…Tourism Stakeholders Help define the future of this REGIONAL destination, Regional

Goals & Objectives Put “customer focus” into action Objectively understand your customer,

your potential, your competition



Working Committee – Industry Led- Understand the big picture- Commitment throughout 2016- Champions who speak for the STEP project- Rally the Troops- Provide input, perspective and feedback


PROJECT PURPOSE

Why it’s important you are here. To contribute ideas, experience and commitment

to a Sustainable Tourism Plan To build new and refreshed experiences and

tourism opportunities for visitors To see how “success” in tourism = growth for

Gros Morne Region

Tourism grows with broad support!



Consulting TeamDr. Laurel Reid• Assisted with development of original STEP• Professional program development• Destination development and capacity

building

Marsha (Bursey) Pond• Completed STEP projects in Tignish, 2012: Twillingate 2013;

St. Anthony & Parrsboro Shore; on-going. • Tourism development projects across Atlantic Canada


PROJECT DELIVERABLES

Step v.2 is New and Unique

Deliverable 1: New STEP program/ new tools for regions/small cities in Atlantic Canada

Deliverable 2: Pilot new program in Gros Morne Region

Outcome: Sustainable Tourism Plan for

Gros Morne Region


PROJECT “How”

By working together to build a sustainableTourism Plan with collaborative roles for industry, business and the community that

encourages strategic growth.

“There’s strength in numbers!”

Original STEP Process: You’re Ahead of the Game!

Sustainable Tourism Plan/Anniversary

Presentation

Sustainable Tourism Plan Draft /Capacity Building Sessions

(Months 6-11)

Workshop #2(Months 5)

Workshop #1(Month 3-4)

Conditioning & Diagnostic Analysis(Month 2)

Qualifying & Conditioning(Month 1)

STEP 3

STEP 2

STEP 1

STEP 4

STEP 5

STEP 6


Site Visit Observations

International statue of “Gros Morne” Plenty of assets and initiatives under way Many undeveloped opportunities to

explore Engaged communities with distinct

personalities Parks Canada is central to success Sophisticated tourism operators Collaboration & many partnerships

in action


Site Visit Observations

Many tourism plans influence the region and the Regional Sustainable Tourism Plan – Local, regional & provincial

Push underway for winter tourism Spotty cell service throughout the region Online presence – so important!—is confusing Communication among communities needs work Priorities need to be established & validated


Tools for Future Growth

Anchors Away!


TOURISM ASSET INVENTORY

Profitable experiences grow from creative use of strong resources in enticing ways

Profiles tangible & intangible assets to identify strengths & weaknesses

Completed online by Working Committee and consolidated regionally

Is objective Is dynamic; benchmarks & measures

progress

People and details are important


REGIONAL SCREENING TOOL

Captures perspectives on 7 key criteria:1. Broad regional tourism assets2. Community support3. Planning & management4. Community attributes

Sustainable Practices: 5. Environmental/Ecological6. Economic 7. Social/Cultural

Be open and frank!


REGIONAL SCREENING TOOL

Work during January meeting Subjective scoring tool completed by Key

Stakeholders offering your perspective Individual scores Averaged to get to get to

final score for Region Used to benchmark at Year 1 and revisited

annually to measure progress


NEXT STEPS

Complete Asset Inventory (reps): early January Regional Screener &

Idea Generation Workshop: Week of Jan 18

We need you for Jan workshop!


Thanks for your time.

COMMENTS, QUESTIONS

regional step sustainable tourism development plan kick...

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