regione del veneto verotour brand identity

RV-V

RT03

2014

adv f

resk

iz.co

m

VISUALIDENTITYMANUAL

The VeRoTour Venetian Routes: Enhancing a European shared multicultural sustainable Tourism project aims to implement and enhance a trans-national thematic cultural route linking the extraordinary and complex system of maritime routes, settlements, defensives fortifications and cultural heritage dating back to the Republic of Venetia (the so-called Serenissima). Since 1300 and throughout almost five centuries the Venetians used a system of routes to communicate, mainly for commercial reasons, with the other peoples of the Mediterranean. Basing on a well-developed network of stakeholders and thanks to the cooperation between the public-private partners of the consortium, the project aims to contribute to the diversification of trans-national thematic tourism offer in Europe, by capitalizing on common cultural heritage on European level and by making of sustainability an essential element for being more competitive. The transnational public – private partnership of the project consortium will enhance their mutual influence dating back to the Republic of Venetia while developing trans-national and sustainable tourism products and carrying out a joint trans-national communication strategy. Small and micro-sized enterprises (SMEs) will be directly involved in the project thanks to a strong participation of Chambers of Commerce sited in Euro-Mediterranean area in the aim to increase SMEs’ skills and competitiveness.

VEROTOURVENETIAN ROUTES:ENHANCING A EUROPEANSHARED MULTICULTURALSUSTAINABLE TOURISM

Overall objectives→ Capitalizing on common Venetian

legacy in Europe to diversify European tourist offer

→ Promoting sustainable cultural-tourism approach toward Euro-Mediterranean cultural and natural heritage linked to Venetian routes

→ Taking advantage of the growing importance of the Silk Road tourism to enhance

→ Venetian routes as the European terminus of the Silk Road

→ Contributing to the European Union policy of making Europe a more competitive tourist destination

→ Creating business opportunities in sustainable cultural tourism sector

Specific objectives→ Creating a permanent network and

fostering networking among public-private partners

→ Developing trans-national tourist offers and packages linked to Venetian legacy in Euro-Mediterranean area as a means to stimulate business opportunities while promoting dialogue, democratic culture and sustainable tourism

→ Increasing SMEs capacity and stimulating co-operation among Venetian routes countries and regions while working for ensuring a unique travel experience along the Venetian routes

→ Developing trans-national communication and branding strategy to increase visibility and market uptake.

CoordinatorVeneto Region - Tourism Department (IT)

Partners→ Marco Polo System EEIG (IT)→ UNWTO - United Nations World Tourism Organization (ES)→ Region of Crete (GR)→ Art Kontakt (AL)→ Municipality of Palmanova (IT)→ Forum of the Adriatic and Ionian Chambers of Commerce (IT)→ Venice International University (IT)→ Bilkent University - Department of

History (TR)→ Občina Piran (SLO)→ Mocha Tours (TR)→ Amatori Tour Operator (IT)→ Albanian Tourist Service Office (AL)→ Tourism Office Pula (HR)→ Fondacioni Europa (AL)

Associated partners→ Ministry for Culture and Tourism of the Republic of Turkey (TR)→ Association of Chambers of Commerce of Veneto Region (IT)→ Italian Geographical Society (IT)→ Eraklion Chamber of Commerce and

Industry (GR)→ Bashkia Lezhë (AL)→ Associazione culturale Aurora (IT)

Supporting partners→ Council of Europe - Venice Office (IT)→ UNESCO Regional Bureau for Science and Culture in Europe - Venice (IT)

UNIQUE TRAVELEXPERIENCE PUBLIC

AND PRIVATEPARTNERS

PERMANENTNETWORK

CO-OPERATION

HISTORY

VEROTOURVENETIAN ROUTES:ENHANCING A EUROPEAN SHARED MULTICULTURALSUSTAINABLE TOURISM

SUSTAINABLECULTURAL-TOURISM

BUSINESSOPPORTUNITIES

MEDITERRANEANCULTURALAND NATURALHERITAGE

TOURIST OFFERSAND PACKAGES

Analysis of the project connections

VISUAL IDENTITYDEVELOPMENT / PT. 1

Historical and iconographic research:development ideas

Geometric basic shapes from Byzantine mosaics and tissues

Up: Iconic result from geometric basic shapesDown: Iconic result from geometric basic shapes with color application

VISUAL IDENTITYCOLOURS

Palette

Colori Pantone® CMYK RGB Web#

Azzurro 801 C 94/20/15/2 24/140/186 188CBAOro 871 C 41/41/68/29 128/116/81 807451Bronzo 876 C 31/54/66/28 137/104/78 89684EVerde 808 C 83/0/55/0 79/166/142 4FA68ENero Process Black C 0/0/0/100 30/30/30 000000Bianco - 0/0/0/0 255/255/255 FFFFFF

VISUAL IDENTITYTYPOGRAPHY

Antique typefaces used for developing ideas

Hamburgefonts

Hamburgefonts

Hamburgefonts

HamburgefontsHamburgefonts

HamburgefontsHamburgefonts

HamburgefontsTypefaces selection and comparison

abcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

PF DIN Stencil

ABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@#$%^&*()

DIN Next W1G

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

Adobe Garamond Premier Pro

VISUAL IDENTITYDEVELOPMENT / PT. 2

Up: Mosaic and tissue tile development patternDown: Routes iconic base lines

Up: Monochromatic and polychromatic mosaic and tissue tile patternDown: VeRoTour monochromatic and polychromatic pattern result

VeRoTour brand identity development module

VeRoTour brand identity module result

Attention, important! VeRoTour payoff is only with english text, the brand identity,however, involves the use of multilingual texts and titles

VeRoTour brand identity monochromatic and polychromatic application

�is proje� is co-funded by European Union Competitiveness and Innovation Framework Programmeand its call for proposals on “Support to transnational thematic tourism produ�s” 43/G/ENT/CIP/12/B/N02S022.�e sole re�onsibility of �� public�ion lies wi� �e au�or.�e European Comm�sion � not re�onsible for any �e �� may be made of �e inform�ion �erein.

Co-funded bythe European Union

Partners

Coordin�or



Partners

Coordin�or



Partners

Coordin�or

VISUAL IDENTITYPARTNERS BAND

Left: VeRoTour basic partners bandRight: Alternative VeRoTour partners band with cooperation partner



Partners

Coordin�or

In cooper�ion wi�



Partners

Coordin�or




Partners

Coordin�or


VISUAL IDENTITYIMAGERY

VISUAL IDENTITYIMPLEMENTATION

RV-V

RT03

2014

adv f

resk

iz.co

m

�is proje� is co-funded by European Union Competitiveness and Innovation Framework Programme

and its call for proposals on “Support to transnational thematic tourism produ�s” 43/G/ENT/CIP/12/B/N02S022.

�e sole re�onsibility of �� public�ion lies wi� �e au�or.

�e European Comm�sion � not re�onsible for any �e �� may be made of �e inform�ion �erein.


Coordin�or


WWW.VEROTOUR.EU

ContactsVeneto Region - Tourism DepartmentPalazzo Sceriman, Cannaregio 16830121 [email protected] www.regione.veneto.itwww.veneto.to

RV-V

RT03

2014

adv f

resk

iz.co

m



Coordin�or In cooper�ion wi�

WWW.VEROTOUR.EU VENETIAN ROUTES:ENHANCING A EUROPEANSHARED MULTICULTURALSUSTAINABLE TOURISM


ENGLISHITALIANO

Coordinator / Coordinatore

Veneto Region - Tourism Department (IT)

Partners / Partner

→ Marco Polo System EEIG (IT)

→ UNWTO - United Nations

World Tourism Organization (ES)

→ Region of Crete (GR)

→ Art Kontakt (AL)

→ Municipality of Palmanova (IT)

→ Forum of the Adriatic and Ionian

Chambers of Commerce (IT)

→ Venice International University (IT)

→ Bilkent University - Department of History (TR)

→ Občina Piran (SLO)

→ Mocha Tours (TR)

→ Amatori Tour Operator (IT)

→ Albanian Tourist Service Office (AL)

→ Tourism Office Pula (HR)

→ Fondacioni Europa (AL)

Associated partners / Partner associati

→ Ministry for Culture and Tourism

of the Republic of Turkey (TR)

→ Association of Chambers

of Commerce of Veneto Region (IT)

→ Italian Geographical Society (IT)

→ Eraklion Chamber of Commerce and Industry (GR)

→ Bashkia Lezhë (AL)

→ Associazione culturale Aurora (IT)

Supporting partners / Partner di supporto

→ Council of Europe - Venice Office (IT)

→ UNESCO Regional Bureau

for Science and Culture in Europe - Venice (IT)

Cove

r cre

dit:

Plac

ido C

aloi

ro et

Oliv

a, n

autic

al at

las,

1646

WWW.VEROTOUR.EU

Contacts / Contatti

Veneto Region - Tourism Department

Palazzo Sceriman, Cannaregio 168

30121 [email protected]

www.regione.veneto.it

www.veneto.to

RV-V

RT02

2014

adv f

resk

iz.co

m �is proje� is co-funded by European Union Competitiveness and Innovation Framework Programme




Co-funded by

the European Union

Coordin�or



RV-V

RT03

2014

adv f

resk

iz.co

m






Coordin�or


WWW.VEROTOUR.EU






Co-funded by

the European Union

Partners

Coordin�or





Co-funded by

the European Union

Partners

Coordin�or



Coordin�or

Partners

ROUTESTECH SERVICE

ROUTESTOURIST GUIDE

ROUTESPARTNER

ROUTESTOURIST GUIDE

To use brand and the information contained in this visual identity,please contact:

Veneto Region - Tourism DepartmentPalazzo Sceriman, Cannaregio 16830121 [email protected] www.regione.veneto.itwww.veneto.to

To use technical support on different files, as to any changesand the correct application, please contact:

Freskiz ComunicateVia Prete Marco Fortini 2045025 Fratta Polesine (RO)[email protected]

TECHNICALSUPPORT

RV-V

RT03

2014

adv f

resk

iz.co

m�is proje� is co-funded by European Union Competitiveness and Innovation Framework Programmeand its call for proposals on “Support to transnational thematic tourism produ�s” 43/G/ENT/CIP/12/B/N02S022.�e sole re�onsibility of �� public�ion lies wi� �e au�or.�e European Comm�sion � not re�onsible for any �e �� may be made of �e inform�ion �erein.


Coordin�or In cooper�ion wi�

WWW.VEROTOUR.EU


regione del veneto verotour brand identity

Documents

system of routes

sustainable tourism

venetian routes countries

transnational tourist

silk road tourism

european tourist

verotourvenetian routes

euromediterranean cultural