registering for reviews

17
5HJLVWHULQJ $QG 8VLQJ 5HYLHZV 6HDQ 5RVH 0DUNHWLQJ 'LUHFWRU

Upload: demosphere-international-inc

Post on 21-Jul-2015

112 views

Category:

Marketing


1 download

TRANSCRIPT

5HJLVWHULQJ��$QG�8VLQJ��5HYLHZV�

6HDQ�5RVH��0DUNHWLQJ�'LUHFWRU

7RGD\·V�$JHQGD�Ƚ ,PSRUWDQFH�RI�5HYLHZV

Ƚ /RFDO�/LVWLQJV

Ƚ 6RFLDO�0HGLD

Ƚ 5HYLHZ�:HEVLWHV

Ƚ 1HJDWLYH�5HYLHZV��:KDW�7R�'R"

'HPRVSKHUH�.QRZV�<RXWK�6SRUWV

Ƚ �������&XVWRPHUV

Ƚ ���\HDUV�RI�H[SHULHQFH

Ƚ ���\HDUV�RI�H[SHULHQFH�SHUVRQDOO\

,PSRUWDQFH�RI�5HYLHZVȽ ����RI�FRQVXPHUV�WUXVW�RQOLQH�UHYLHZV�DV�PXFK�DV�SHUVRQDO�UHFRPPHQGDWLRQVȽ ����RI�FRQVXPHUV�UHDG�UHYLHZV�RQ�D�UHJXODU�EDVLVȽ 2QO\�����GR�QRW�FRQVXOW�UHYLHZV

%ULJKW/RFDO¶V�)XOO�5HVXOWV

+RZ�0DQ\�5HYLHZV"Ƚ ���RI�FRQVXPHUV�UHDG�XS�WR�����UHYLHZV�ZKHQ�UHVHDUFKLQJ�D�ORFDO�EXVLQHVVȽ ����RI�FRQVXPHUV�UHDG�XS�WR����UHYLHZVȽ ����RI�FRQVXPHUV�UHDG�XS�WR���UHYLHZV

%ULJKW/RFDO¶V�)XOO�5HVXOWV

$UH�7KH\�,PSRUWDQW"Ƚ ����RI�FRQVXPHUV�VD\�SRVLWLYH�UHYLHZV�PDNH�D�EXVLQHVV�PRUH�WUXVWZRUWK\Ƚ 2QO\�����GRQ·W�OHW�UHYLHZV�DIIHFW�WKHLU�RSLQLRQ�RI�D�EXVLQHVV

%ULJKW/RFDO¶V�)XOO�5HVXOWV

5HYLHZV��/RFDO�6HDUFKȽ 9HULI\�\RXU�ORFDO�EXVLQHVV�LQIRUPDWLRQ�

Ƚ 1$3���1DPH��$GGUHVV��DQG�3KRQH�1XPEHU

ż 0DNH�VXUH�LW·V�RQ�\RXU�ZHEVLWH�

ż 9HULI\�\RXU�*RRJOH�0\�%XVLQHVV�DQG�%LQJ�3ODFHV�OLVWLQJV

ż %RRVWV�6(53�UHVXOWV��HOLJLELOLW\�WR�DSSHDU�PRUH�WKDQ�RQFH�RQ�S��

6FKHPD�$GGUHVV�0DUNXSȽ 6FKHPD�RUJ���3URYLGHV�FROOHFWLRQ�RI�FRGH�PDUNXS�+70/�SDJHV�LQ�D�ZD\�

XQLYHUVDOO\�UHFRJQL]HG�E\�PDMRU�VHDUFK�HQJLQHV�

ż %LQJ��*RRJOH��<DKRR���<DQGH[��HWF��

Ƚ 6HDUFK�HQJLQHV�UHO\�RQ�WKLV�PDUNXS�WR�LPSURYH�WKH�GLVSOD\�RI�VHDUFK�UHVXOWV

Ƚ 3�2��%R[HV�QRW�UHFRPPHQGHG

Ƚ /RFDO�%XVLQHVV�([DPSOHV�_�7HVWLQJ�7RRO

Ⱦ +RZ�'HPRVSKHUH�FDQ�KHOS�

ż $GG�WR�WKH�)RRWHU�RI�\RXU�ZHEVLWH

ż $GG�WR�WKH�&RQWDFW�3DJH

&RQVLGHU�0R]�/RFDO

5HYLHZV��/RFDO�6HDUFKȽ 5HYLHZV���.H\�'LIIHUHQWLDWRU

Ƚ /RFDO�VHDUFK�UHVXOWV�GLVSOD\�WKH�UHJLVWHUHG�DGGUHVV��UHYLHZV��DQG�VLPLODU�VXJJHVWLRQV

Ƚ ([��3DUHQW�VHDUFKHV�IRU�´$UOLQJWRQ�VRFFHU�FOXEVµ�RU�´;<=�<RXWK�6SRUWV�&OXEVµ

*RRJOH��5HYLHZVȽ &XVWRPHUV�PXVW�KDYH�*RRJOH�DFFRXQWV�LQ�RUGHU�WR�ZULWH�D�UHYLHZ

Ƚ 5HYLHZV�DUH�QRW�DQRQ\PRXV���ZLOO�VKRZ�UHDO�QDPHV

Ƚ 5HYLHZV�FDQ�RQO\�EH�ZULWWHQ�RQ�*RRJOH��/RFDO�SDJHV��QRW�SHUVRQDO�QRQ�ORFDO�SDJHV

Ƚ ´3HQFLOµ�EXWWRQ�QHDU�WRS�RI�SDJH�PHDQV�FXVWRPHUV�FDQ�ZULWH�D�UHYLHZ

Ƚ &DQ�OHDYH�UDWLQJV��VWDUV��ZLWKRXW�ZULWLQJ�D�IXOO�FRPPHQW�UHYLHZ

Ƚ *RRJOH�GRHVQ·W�VHW�D�PLQLPXP�PD[LPXP�ZRUG�FRXQW�RQ�UHYLHZV

)DFHERRN�5HYLHZVȽ /HIW�VLGH�RI�\RXU�3DJH���YLVLWRUV�FDQ�FKRRVH�D�VWDU�UDWLQJ

Ƚ &RQVXPHUV�VHW�SXEOLVKLQJ�RSWLRQV��)ULHQGV�2QO\��3ULYDWH��RU�3XEOLF�

Ƚ &RPPHQWV�DUH�RSWLRQDOż 0RUH�LPSRUWDQW�WKDQ�HYHU�WR�PRQLWRU�

VWDU�UDWLQJV�ZLWK�QR�H[SODQDWLRQ���FDQ�VWLOO�DIIHFW�SXEOLF�SHUFHSWLRQ�RI�\RXU�EUDQG

<HOS�5HYLHZVȽ <HOS�OLVWLQJV�RIWHQ�UDQN�DW�WKH�WRS�RI�6(53V���RIWHQ�DERYH�DFWXDO�ZHEVLWHV�

Ƚ 6WHSV�WR�UHJLVWHU�ZLWK�<HOS�

���6HDUFK�IRU�\RXU�RUJDQL]DWLRQ�LQ�WKH�<HOS�GDWDEDVH

���,I�QRW�IRXQG��IROORZ�´&DQ·W�ILQG�\RXU�EXVLQHVV"µ�OLQN�WR�DSSOLFDWLRQ

���&OLFN�IRU�WKH�YHULILFDWLRQ�OLQN

���9HULI\�DQG�DXWRPDWLFDOO\�JHW�DGGHG�WR�D�UHYLHZ�TXHXH

���$GG�SHUVRQDOL]HG�LQIRUPDWLRQ�WR�\RXU�SDJH

1HJDWLYH�5HYLHZVȽ 'RQ·W�WDNH�QHJDWLYH�UHPDUNV�SHUVRQDOO\

ż 7DNH�LQ�WKH�FRPSODLQW��DSRORJL]H��DQG�WKHQ�SURYLGH�D�VROXWLRQ�WR�SRWHQWLDOO\�FKDQJH�WKHLU�QHJDWLYH�SHUFHSWLRQ�RI�\RXU�RUJDQL]DWLRQ

Ƚ -RLQ�WKH�FRQYHUVDWLRQ

ż 5HVSRQGLQJ�WR�HDFK�FRPPHQW�SXEOLFO\�OHWV�SRWHQWLDO�FXVWRPHUV�VHH�KRZ�\RXU�RUJDQL]DWLRQ�H[SODLQV�WKH�UHYLHZ�DQG�\RXU�FXVWRPHU�VHUYLFH

Ƚ 6WLFN�WR�VWDQGDUG�SROLFLHV��RU�FUHDWH�D�SROLF\��

ż ,I�\RX�GRQ·W�KDYH�D�SROLF\�IRU�UHVROYLQJ�FRPSODLQWV��FUHDWH�D�VWDQGDUG�VHW�RI�UXOHV�WR�HQVXUH�HDFK�UHYLHZ�LV�WUHDWHG�SURIHVVLRQDOO\

1HJDWLYH�5HYLHZVȽ (QFRXUDJH�SRVLWLYH�UHYLHZV

ż 7DNH�LQLWLDWLYH�DQG�DVN�KDSS\�PHPEHUV�WR�SRVW�RQ�UHYLHZ�VLWHVż ,I�VDWLVILHG�FXVWRPHUV�VKDUH�SRVLWLYH�IHHGEDFN�ZLWK�\RX��RGGV�DUH�WKH\·OO�VKDUH�ZLWK�

SRWHQWLDO�FXVWRPHUV�WRR�

Ƚ &RQWLQXH�WR�PRQLWRU�\RXU�UHYLHZV�

ż 6WD\�RQ�WRS�RI�\RXU�QHJDWLYH�UHYLHZV��8QDQVZHUHG�FRPPHQWV�FDQ�FRVW�\RX�D�SRWHQWLDO�FXVWRPHU�HDFK�WLPH�D�YLVLWRU�UHDGV�WKRVH�UHPDUNV���DFFXUDWH�RU�QRW�

Ƚ ���<HDUV�2I�([SHULHQFH

Ƚ %HVW�,Q�&ODVV�6XSSRUWVXSSRUW#GHPRVSKHUH�FRP

Ƚ 'HPRVSKHUH�%ORJ,JQRULQJ�%DG�5HYLHZV"�%DG�6WUDWHJ\�/RFDO�6HDUFK���,PSRUWDQFH�RI�5HYLHZV+RZ�$UH�<RX�5HIOHFWHG�$FURVV�WKH�:HE"

'HPRVSKHUH�&DQ�+HOS�

6HDQ�5RVH

0DUNHWLQJ�'LUHFWRU

VURVH#GHPRVSKHUH�FRP