REGISTRATION RATES

WCM / ACM Members

Non-Members REGISTRATION is ONLINE

Go to the WCM website The  online  form  has  3  options.  You  may  select  to  pay  (1)  using  PayPal  (which  has  a  credit  card  option)  or  (2)  by  check.    Your  3rd  option  is  to  be  invoiced  and  then  pay  later  using  either  method.    Members,  payment  must  be  received  by  April  20  to  avoid  the  late  fee.    Fees payable to WCM.  

Hilton Milwaukee City Center 509 W. Wisconsin Ave., Milwaukee, WI 53203

www.hiltonmilwaukee.com

414-935-5940 Reserve by WEDNESDAY April 8

for discounted rate Single/Double Room Rate: $119.00

Guest overnight parking $10. Daily drive-in $8/day

http://www.wisconsincommunitymedia.com  

Full Registration      April  30  &  May  1  (Includes  Thursday  Opening  Luncheon;  the  Video  Fest  Reception,  Banquet,  and  Show;  Friday  Breakfast;  Friday  Closing  Luncheon;  all  the  day’s  Workshops;  Exhibit  Hall)  

 $180  

($200  after    April  20)  

 $245  (no  late  fee)  

Thursday-only Registration        April  30  (Includes  Thursday  Opening  Luncheon;  the  Video  Fest  Reception,  Banquet  and  Show;  all  Workshops;  Exhibit  Hall)  

 $135  

 $155  

Friday-only Registration        May  1  (Includes  Friday  Breakfast;  Friday  Luncheon;  all  the  day’s  Workshops;  Annual  Meetings;  Exhibit  Hall  entry)  

 $115  

 $135  

Luncheon only Tickets (Thursday or Friday) (Includes  Exhibit  Hall  Entry;  note  closing  time  on  Friday)   $35   $55  

Video Fest Banquet and Show Tickets (Includes  Exhibit  Hall  and    Exhibitors  Reception)   $45   $45  

Questions?    Contact  Mary  at  WCM  at  608-­‐215-­‐5594  or  exec@wisconsincommunitymedia.com  

Cancellations  must  be  received  by  April  23  to  receive  a  refund,  minus  a  $25  fee.      

Dave   Devereaux-­‐Weber,   P.   E.   is   an  information   services   network   specialist   at   UW  Madison   and   a   long-­‐time   cable   TV   engineering  consultant.    Joe  Eckberg   is  the  Director  of  AV  Technology   at   Camera   Corner   in   Green   Bay.    Atty.   Brian   T.   Grogan,   Moss   &   Barnett,  practices   in   the   firm's   communications,  business  law  and  infrastructure  practice  groups  and  is  the  past  chair  of  the  Communications  Law  Section  of  the   Minnesota   State   Bar   Association.     Dave    Grooman   manages   Jefferson   Community  Television   and   is   Milwaukee   MATA   Community  Media’s  Operations  Manager.       John   Kelly   is  the   Studio   Coordinator   for   Trempealeau   County  Community  Television.   He’s  worked   for  affiliates  of  ABC,  CBS,  FOX  and  PBS.    Xav   LePlae   is   the  station  manager  at  Riverwest  Radio,  a  web-­‐based  community   radio   station   located   in   Milwaukee  with  a  new  LPFM   license.    Daniell   Krawczyk,  broadcast  sales,  Tightrope  Media  Systems,  began  his   career  working   at   community  access  centers  in  Michigan  and  Massachusetts.    Jason  Liggett  is   the   Production   Coordinator   for   Urbana   Public  Television   and   formerly   worked   in   commercial  radio   at   WDWS,   WHMS   and   WKIO.     Alan  Luckett   is   the   Public   Information   Officer   and  Community   TV   /Media   Services  Manager   for   the  City  of  Whitewater;  he  is  President  of  WCM.  Erik  Möllberg   is   the   Assistant   Manager   of   Access  Fort  Wayne  (IN)  and  is  setting  up  WELT-­‐LP,  a  new  LPFM  radio  station;  he  has  been  active  in  ACM  for  more   than   30   years   and   is   currently   the   Indiana  Chapter  Chair.    Chris  Perry   is  TelVue’s  Director  of   Systems   Engineering   and   specializes   in  developing   tightly   integrated   workflows.     Jeff  Pulera  provides   sales,   training   and   support   for  Streaming   Broadcast   Solutions   and   has   been   an  independent  producer  for  over  23  years.  

Andy   Radig   is   the   Operations   Manager   of  Oshkosh  Community  Media  Services  in  Wisconsin.  He  helped  launch  OCM’s  LPFM  station  in  2006.     Ross   Rowe   is   the   Director   of   EGTV,   the  government  channel  of  Elk  Grove  Village;  his  PEG  career  began  in  the  late  1970’s  and  he  is  an  active  member   of   ACM,   currently   on   the   Midwest  Region  Board.     Bonnie   Schumacher,  Access  Manager,   St.   Paul   Neighborhood   Network,  started  her  career  as  the  manager  of  a  small  PEG  center   in  northwestern  Minnesota.    At  SPNN  she  helps   producers   learn   video   production   skills.    Tom  Sibenaller,  AVI  Systems  account  rep,  is  a  veteran   of   more   than   twenty   years   in   the   video  industry  with   experience   in   audio/visual   systems  integration,   broadcast   production,   and  videoconferencing.    Genia  Stevens,   President  of  Belwah  Media,  Beloit,  is  a  marketing  strategist  with  extensive  experience  helping  companies  use  social  media   to   reach   diverse  markets,   generate  revenue   and   build   brand   awareness.     Tamisha  Touray,  Studio  Manager,  Northwest  Community  Television   has   over   27   years   of   experience  working  with  community  producers  and  has  built  a   volunteer   base   of   nearly   300.     Jim   Van  Vonderen   is  a  Facilitator  and  Trainer  for  MATA  Community  Media,  Milwaukee’s  non-­‐profit  public  access   center.     Tom   Walsh,   CEO/Marketing  Director   and   Co-­‐founder   of   Media   Control  Systems,   founded  MCS   fourteen  years   ago  after  serving   as   the   President   and   CEO   of  Channelmatic.     Tina   Wilson,   Community  Television   Operations   Specialist,   Burnsville  Community  Television,   oversees  management   of  BCTV   studio   facilities   and   equipment.     Rachel  Womack   is   the   owner   of   Today   and   Forever  Videos   and   has   over   20   years   experience   as   a  photojournalist  in  Southeastern  Wisconsin.  

Michele  Allen   is  the  Principal  of  Crux  Creative  and   has   more   than   20   years   of   experience  working  on  branding  projects  with  Forturne  500  companies  and  non-­‐profits.    Greg   Bayer,  OSA  Integrated   Solutions,   has   worked  more   than   25  years   in   the   TV   industry   as   a   writer,   producer,  editor  and  video  system  designer.    Ross  Bigley  is  an  award  winning  filmmaker  with  over  60  short  films   and   three   features   to   his   credit.      Darrell  Boeck,   Owner,   Creative   Images,   LLC   has  captured  images  from  all  over  the  world  bringing  the   latest   technology   to   every   project.      Kera  Burish,   Chief   Analytics   Officer,   Sōsh,   works   to  develop   strategies   that   build   brand  awareness.      Sue  Buske   is  the  2013  WCM  Friend  of   Access   Award   recipient   and   is   recognized   as  one   of   the   leading   experts   in   PEG   access  television.   Mary   Cardona   is   the   Executive  Director  of  WCM  and  has  more   than  30  years  of  experience   as   a   producer,   access   manager,   and  consultant.   Stu   Chapman,   President   of  Municipal  Services  Association,  has  advised  cities  on   telecommunications   issues   for  more   than   30  years  and  is  an  active  member  of  NATOA.        Nick  Crandell,   Senior   Inside   Sales   Representative,  has   been   a   invaluable   asset   to   the   Leightronix  Inside   Sales   Team   for   over   six   years.     Jeremy  Crosby,  Director,  Fitchburg  FACT,  has  worked  in  video   production   for   16   years   including   stints   as  an  instructor  and  manager  of  his  own  production  company.   Meagan   DeLaat   is   the   Sales  Research   Coordinator   for   Weigel   Broadcasting  Co.,   Milwaukee,   owner   of   eight   broadcast   TV  stations,  including  Milwaukee’s  CBS  affiliate.

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LPFM  radio  shoptalk.    Join  seasoned  radio  veterans  and  new  LPFM  licensees  to  talk  about  the  nuts  and  bolts  of  erecting  a  new  radio  station  –  developing  programs  and  audiences,  understanding  FCC  rules  and  music  licensing,  making  key  equipment  choices,  fundraising  successfully,  and  expanding  into  Internet  radio.      Facilitator:    to  be  announced;  Presenters:  Erik  Mollberg,  Assistant  Manager,  Access  Fort  Wayne  (IN)  and  Station  Manager  for  WELT-­‐LP;  Andy  Radig,  Operations  Specialist,  Oshkosh  Community  Media  Services  and  WOCT  101.9;                Xav  LePlae,  Station  Manager,  Riverwestradio.com,  Eric  Howland,  CityWIDE  Radio  Board  Vice-­‐Chair.  

 

Basic  station  engineering  roundtable.    Integrating  components  –  cameras,  servers,  post-­‐production  suites,  automated  playback  systems  –  to  create  the  signal  you  stream  or  send  to  the  cable  company  or  post  as  a  URL  is  a  challenge.    What  if  you  change  one  thing?    Or  upgrade  to  HD?    Bring  your  schematics  and  your  questions  and  participate  in  a  wide-­‐ranging  discussion  about  TV  station  engineering  –  from  the  basics  to  your  particular  situation.  Facilitator:    John  Kelly;  Presenters:    Tom  Sibenaller,  AVI;  Chris  Perry,  TelVue;  Joe  Eckberg,  Camera  Corner,  Green  Bay;  Tom  Walsh,  MCS,  Mike  Lightfoot,  Trempealeau  County.  

 

WELCOME!        Alan  Luckett,  President  and  Mary  Cardona,  Executive  Director,  WCM;  Mary  Van  Sickle,  Chair  of  ACM  and  Chair  of  the  Midwest  Region  of  the  ACM  and  Executive  Director  of  Dakota  Media  Access.    

Strategically  planning  for  community  engagement,  government  transparency,  and  community  partnerships  using  all  the  tools  in  the  toolbox,  starting  with  a  community  needs  assessment  and  a  strategic  plan

Speakers:    Sue  Buske,  President,  The  Buske  Group;  Tina  Wilson,  Community  Television  Operations  Specialist,    Burnsville  Community  Television.            

How  to  create  a  brand  that  tells  who  you  are,  what  you  do,  and  why  it  helps  create  recognition.    Facilitator:    Tina  Wilson,  Burnsville  Community  Television.  Speaker:    Michele  A.  Allen,  Principal  of  Crux  Creative,  Milwaukee.  

 

Lighting  your  scene  and  other  field  production  techniques.  Facilitator:  Jim  Van  Vonderen,  MATA  Community  Media;  Speaker:  Ross  Bigley,  Filmmaker,  Dirty  Jobs  Films,  Milwaukee.  

Quantifying  PEG  channel  viewership.  Cable  operators  don’t  share  viewership  data  with  PEG  channels.    So  how  do  we  quantify  the  size  of  our  audience?    It’s  not  easy.    Learn  how  broadcasters  get  ratings  info  and  how  web  tools  like  Google  Analytics  can  help  measure  our  audiences.        Facilitator:    To  be  announced;  Speakers:    Meagan  DeLaat,  Research  Coordinator,  Weigel  Broadcasting  Co.;  Genia  Stevens,  President,  Belwah  Media.    

 

New  shooting  options:    GoPro,  drones,  I-­‐pads,  and  smartphones.  Facilitator:  Jim  Van  Vonderen;  Presenter:    Darrell  Boeck,  Owner/Creative  Director,  Creative  Images,  LLC  ,  Milwaukee.  

Training  producers  and  non-­‐producers  to  utilize  social  media.    Learn  how  media  centers  are  training  producers  to  use  social  media  for  promoting  their  shows  and  offering  classes  to  the  public  in  its  use.    

Facilitator:    Bonnie  Schumacher,  Access  Director,  St.  Paul  Neighborhood  Network;  Presenters:  Jeremy  Crosby  Director,  FACTv  Fitchburg;  Jason  Liggett,  UPTV  Production  Coordinator,  Urbana  Public  TV.    

Documentary  pre-­‐production  planning.    How  to  develop  your  project  idea  into  a  successful  video.        Facilitator:    John  Kelly,  Director,  Trempealeau  County  Community  Television;  Presenter:    Rachel  Womack,  Today  and  Forever  Videos.  

Video  Fest  Merit  award  recipients  are  honored  with  an  on-­‐screen  title  display  during  the  Reception.  

The  show  will  feature  excerpts  from  the  Excellence  Award,  Best  in  Show,  and  Significant  Community  programs  and  producers  will  comment  about  their  work.    Achievement  Award  winners  will  cross  the  stage  to  receive  recognition  as  a  still  of  their  program  is  displayed.    CONGRATULATIONS!

CONGRATULAT IONS ! Friends of Access 2015 :

Inductee into the WCM Hall of Fame:

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Putting  Social  Media  to  work  for  PEG.    A  presentation  about  how  you  can  play  to  the  strengths  of  various  platforms  (like  Facebook,  Pinterest,  and  Twitter)  and  devices  (like  tablets  and  smartphones)  to  reach  specific  audiences,  at  specific  times,  for  specific  purposes  and  a  facilitated  discussion  about  how  PEG  centers  are  successfully  using  social  media.    Come  prepared  to  discuss  your  successes  and  enlightening  failures!  Speakers:    Genia  Stevens,  President,  Belwah  Media,  Beloit; Kera  Burish,  Chief  Analytics  Officer,  Sōsh,  Milwaukee  Table  discussion  leaders:    Tom  Loucks,  River  Cities  Community  Access,  Emily  Makowski,  Oshkosh  Community  Media  Services,  Tina  Wilson,  Burnsville  Community  Television.    

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Nurturing  and  effectively  utilizing  the  talents  of  community  producers  and  volunteers.    There  are  two  access  models.  In  one  approach,  centers  connect  the  “idea  people”  to  the  “volunteer  techies;”  the  other  trains  producers  to  create  their  own  shows  from  start  to  finish,  often  with  the  technical  help  of  staff.    What’s  the  best  way  to  encourage  networking,  nurture  skill  development,  and  make  community  producers  excited  about  producing  their  next  show?  Facilitator:    Bonnie  Schumacher,  Access  Director,  St.  Paul  Neighborhood  Network;  Speakers:    Tamisha  Touray,  Studio  Manager,  NWCT,  Brooklyn  Park,  MN  and  Tom  Loucks,  Director,  River  Cities  Community  Access,  Wisconsin  Rapids.    

Underwriting/Advertising.    How  to  approach  and  generate  long-­‐term  relationships  with  program  underwriters  and  advertisers,  how  to  set  rates,  and  how  to  tell  the  difference  between  an  ad  and  an  underwriting  spot.     Presenters:  Jeremy  Crosby,  FACTv  Fitchburg,  Atty.  Brian  Grogan,  Moss  &  Barnett,  Jessica  Ginster,  Development  Director,  Association  of  Fundraising  Professionals.

 

 

The  “P-­‐E-­‐G’s”  of  operating  policies.  Having  written  policies  that  govern  your  center’s  operations  and  channel  is  an  essential  part  of  managing  a  professional  PEG  station.  What  provisions  should  be  included  and  how  do  city  ordinances,  franchise  agreements,  state  statutes,  and  federal  law  affect  what  you  can  put  in  your  policies?      Facilitator:    Mary  Cardona,  WCM  Executive  Director.    Speakers:  Sue  Buske,  The  Buske  Group;  Atty.  Brian  Grogan,  Moss  &  Barnett;  Stu  Chapman,  Municipal  Services  Associates,  Hoffman  Estates,  IL.  

 

Serving  cable  cord  cutters:  How  you  can  reach  audiences  that  don’t  have  a  cable  subscription  using  alternative  video  distribution  platforms  like  Roku,  YouTube,  streaming,  and  Video-­‐On-­‐Demand.  Facilitator/Speaker:    Ross  Rowe,  EGTV,  Elk  Grove  Village,  IL;  Speakers:    Chris  Perry,  TelVue,  Nick  Crandell,  Leightronix;  Jeff  Pulera,  Streaming  Broadcast  Solutions;  Daniell  Krawcyk,  Tightrope  Media  Systems.  

Exhibitor Raffle!  

The  video  distribution  landscape  is  changing  and  so  is  the  regulatory  landscape.    Our  speakers  discuss  what  the  future  is  likely  to  look  like  and  the  place  for  community  television.  Facilitator:    Mary  Cardona;  Speaker:    Dave  Devereaux-­‐Weber,  University  of  Wisconsin  Department  of  Information  Technology;  Panel  Discussion:  Stu  Chapman,  Municipal  Services  Associates;  Sue  Buske,  The  Buske  Group;  Brian  Grogan,  Moss  &  Barnett.  

Downtown Milwaukee Thursday, April 30 and Friday, May 1, 2015

4209 Bagley Parkway, Madison, WI 53705