regression analyses model constructs per brand modality likeability, affect, brand knowledge, brand...
DESCRIPTION
DC Audio Visual / regression 3TRANSCRIPT
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Regression analyses• Model constructs per brand & modality
• Likeability, Affect, Brand knowledge, Brand attitude, Recognition Brand Modality Cases N Value Label Danish Crown Audio
A/V Visual
0001 – 0146 0147 – 0299 0300 - 0466
146 153 167
1 2 3
DC_A DC-AV DC_V
Danske Spil Audio A/V Visual
0467 – 0639 0640 – 0821 0822 – 0983
173 182 162
4 5 6
DS_A DS_AV DS_V
Femina Audio A/V Visual
0984 – 1145 1146 – 1318 1319 - 1501
162 173 183
7 8 9
FE_A FE_AV FE_V
Mental Workout Audio A/V Visual
1501 – 1668 1669 – 1814 1815 – 1967
167 146 153
10 11 12
MW_A MW_AV MW_V
Oddset Audio A/V Visual
1968 – 2120 2121 – 2287 2288 – 2433
153 167 143
13 14 15
OD_A OD_AV OD_V
Q8 Audio A/V Visual
2434 – 2614 2615 – 2776 2777 - 2949
181 162 173
16 17 18
Q8_A Q8_AV Q8_V
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DC Audio Regression
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DC Audio Visual / regression
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DC Visual / regression
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DS Audio / regression
6
DS Audio Visual / regression
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DS Visual / regression
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FE Audio / Regression
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FE Audio Visual / Regression
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FE Visual / Regression
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MW Audio / Regression
12
MW Audio Visual / Regression
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MW Visual / Regression
14
OD Audio / Regression
15
OD Audio Visual / Regression
16
OD Visual / Regression
17
Q8 Audio / Regression
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Q8 Audio Visual / Regression
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Q8 Visual / Regression