ClientThe passion for world-class beer that lies at the heart of Molson Coors International is igniting across Europe as the European arm of the brewing giant sets its sights on expanding into 10 markets.

Business has already tripled in three years as brands such as Carling (Britain’s best-selling lager), Coors Light and Cobra secure a loyal following on the continent.

ChallengeCompanies starting a business in new countries need the flexibility to grow, even when they are part of a major player in the global beer industry like Molson Coors. So when Dave McCarthy – the company’s Chief Commercial Officer in Europe – was asked to set up a business in Spain, finding flexible workspace was the main challenge.

But having managed the business in Ireland from a Regus centre in Dublin, Dave knew where to find workspace that could be scaled up or down as required. Opting for Regus meant he didn’t have to spend all his time sorting out offices and facilities and he had the pick of locations closest to where the business needed to be.

“When you are setting up a business you never know how it’s going to end up, whether you’ll need to get bigger or smaller: flexibility is the attraction of Regus,” said Dave. “Outsourcing also means you can get on with the job in hand without handling the administration of your own place.”

SolutionWith an initial team of four, Dave’s first move to a Regus centre in Spain was to Barcelona but it soon became clear that Madrid would be more appropriate. Not only is it the capital of Spain but the Regus Campo de las Naciones centre is also close to Molson Coors’ Spanish partner and distributor.

An easy move was arranged and now Dave has a meeting room and space for an expanded sales team of eight. In six months, his European team has grown to 16 people and he continues to hire and expand the business, with staff based in a Regus centre in Kiev recently coming on board as well.

Regus has added value in other ways too. It has provided everything from a kettle to brew tea (a rarity in espresso-devoted Spain) for British visitors to setting up a special bar from which the team can display the brands and let people sample them.

Molson Coors also liked Regus’ ability to cross international boundaries.

Dave added: “My office is in Denver and I have colleagues in Milan and Hong Kong. We use Regus videoconferencing a lot. The time zone changes mean these meetings can take place at 1am and the team always let us in.”

With plans to employ another five or six people over the next year, Molson Coors will be using Regus to best effect to make its presence felt.

“Regus is very flexible to our needs – as well as the attraction of being able to grow or get smaller; it provides us with a low-cost and fast set-up. In Spain, I toured three centres and moved into one that afternoon.”

Dave McCarthy, Molson Coors’ Chief Commercial Officer – Europe

3 yearsBusiness has tripled

in three years

10 marketsFuture European expansion plan

For more information please email futureofwork.uk@regus.com www.regus.co.uk

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