For more information visit regus.com/corporate or call 855-REGUS-54

ClientThe Neiman Marcus Group operates luxury retail stores across the US, from its headquarters in Dallas, Texas. In addition to its Neiman Marcus and Bergdorf Goodman stores, it has 36 Last Call clearance centers, usually located in outlet malls. Last Call is enjoying good growth in the US, and has six store openings scheduled for 2014.

ChallengeTypically, when Neiman Marcus launches a Last Call outlet, the store manager spends 90 days in the new location preparing for the launch and recruiting staff. And since the store is not yet open, the manager needs a place to work. For example, somewhere to interview job applicants and build local connections.

When embarking on this process, the managers want to be immediately productive. With just 90 days to have staff on board and the store opened, they cannot waste time waiting for desks or phone lines to be installed. They need instant, ready-to-use workplaces close to the site of the new store. And since they only need that workspace temporarily, they don’t want to lock into long-term agreements.

Another priority for Last Call and its managers is the image presented to potential employees. According to Bill Earnheart, Vice President, Last Call Stores, “The manager needs an environment where someone who doesn’t know much about Last Call can come in and understand that it’s a professional organization. We expect professionalism from our retail staff, and that’s what we must present to them at recruitment.”

Therefore, the pre-launch offi ces must be high-quality, professional spaces, accessible and business-ready as soon as Last Call needs them.

SolutionThe solution chosen by Last Call is to use Regus fl exible workplaces. One reason that attracted Bill Earnheart to Regus is the extent of its network. “The proximity is of prime importance because when people come to interview for a job, they need to understand the time of their commute. So the manager’s temporary offi ce can’t be very far from where the store will be. And we’ve found that Regus usually has a location very convenient to the new retail location.”

Another attraction is speed to market. Since Regus’ fl exible workplaces are

already fully equipped, Last Call’s managers can quickly get started working.

“I don’t have to put someone out in the fi eld, and fi nd space, furnish it, connect IT and all the other things that go into setting up an offi ce. It boils down to convenience. The offi ce is ready-to-work,” explains Bill Earnheart. And not only are the Regus Offi ces convenient and easy, they convey the high-quality, professional image that Last Call wants to present.

Neiman Marcuscase study

“I don’t have to put someone out in the

field, and find space, furnish it, connect IT

and all the other things that go into setting up an office. It boils down

to convenience. The office is ready-to-work.”

Bill EarnheartVice President

Last Call Stores

For more information visit regus.com/corporate or call 855-REGUS-54

OutcomeThe number of Regus locations used by Neiman Marcus at any one time varies according to the plans for store openings. While it generally uses offi ces for the manager and assistant manager of each store, there is also the option to utilize other Regus facilities if it needs them – such as an on-demand, pay-as-you-use conference room if it is running orientation groups or training sessions.

Employees throughout Last Call benefi t from using Regus workplaces when it launches new stores. Earnheart and his team have access to professional offi ce space wherever and whenever they need it. Store managers gain the convenience of an instant offi ce, which helps them attract great staff. And Last Call’s technical staff appreciate the ease of doing business with Regus.

“Our telecom manager really likes Regus because he always knows what to expect,” says Earnheart. “We know we will get the high-speed connection we need and that we can seamlessly connect into our own network the way we need to do it, allowing us quick set up communications for our teams.”

With less time-to-market in each new location, and less drain on staff time, Regus’ fl exible workplaces are making Last Call’s growth strategy much easier to execute.

Neiman Marcuscase study

“Our telecom manager really likes Regus because

he always knows what to expect. We know we will get the high-speed

connection we need and that we can seamlessly

connect into our own network the way we need to do it, allowing us quick

set up communications for our teams.”

Bill EarnheartVice President

Last Call Stores

For more information visit regus.com/corporate or call 855-REGUS-54

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