rehabilitation fitness device concept marketing scope
TRANSCRIPT
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7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope
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Opportunity
To assist people who dont have enough of strength
to support their own body weight during a workout.
This includes users such as seniors, people who are
overweight, or people who are in physical therapy. This is
a way to accelerate their workout training curve.
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7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope
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New Product Innovation| Patent Search| Electronics Research| Concept Generation| ConcepProject Name|Focus Product Design Confidential| July 2015 |Designer: Hans Chiang
Existing Products
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7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope
3/4
New Product Innovation| Patent Search| Electronics Research| Concept Generation| ConcepProject Name|Focus Product Design Confidential| July 2015 |Designer: Hans Chiang
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7/26/2019 Rehabilitation Fitness Device Concept Marketing Scope
4/4
New Product Innovation| Patent Search| Electronics Research| Concept Generation| ConcepProject Name|Focus Product Design Confidential| July 2015 |Designer: Hans Chiang
Initial Brainstorming & Project Strategy
End user
Purchaser Strategy 1 Strategy 2
Personal TrainerPeople who dont have
enough strength towork out
People who dont have
enough strength to work
out
| Needs to be portable / easy to carry around
| Needs to be easy to set up in different environments (Indoor and outdoor)
| Needs easy way to swap / replace different size bungees
| Needs an easy way to swap / replace different size belts
| Needs to educate the user for setting up the
| Needs to educate the user on how to use the
| Needs different sizes for different user weigh
| Needs an extra safety belt when the user i s w
| The belt must allow the user to work on multiple exercises
| The belt must be comfortable enough for the user to lay on it
| User must be easy to swap / add different size of bungees