In December,2007 Mr. Zahoor Hussain Dharala form a company named REHMAN AUTO INDUSTRY. Trademark ROHI MOTORs Company is in the Bahawalpur city which facilitate the local people to work with them and increase their living standards.

In automobile industry following vehicles are available for traveling.

Buses Cars Trains Aero planes Motorcycles Cycles Rickshaws

In competitive analysis we are compare the Rohi RAI 70 brand with all available its competitors brands as following. Rohi RAI 70 Sohrab JC-70 Plus Excel XL-70cc New Asia NA-70 United US-70 Ravi RA-70

Unique UD-70cc Eagle DG-70cc Royal Star RS-70cc Hero RF-70cc

PEST analysis stands for "Political, Economic, Social, and Technological analysis" that describes a framework of macro-environmental factors used in the environmental scanning component of strategic management.

o o o o o o

Political factors are how and to what degree a government intervenes in the economy. Specifically, political factors include areas such as Tax policy, Labour law, Environmental law, Trade restrictions, Tariffs, Political stability.

These factors have major impacts on how businesses operate and make decisions. Economic factors include o Economic growth, o Interest rates, o Exchange rates o Inflation rate.

Social factors include the cultural aspects and includeo o o o o

Health consciousness, Population growth rate, Age distribution, Emphasis on safety. No. of skilled labor

Technological factors include technological aspects such aso o o o

R&D activity, Automation, Technology incentives Rate of technological change.

SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture.

o o o o o o o o o o

QUALITY PRODUCT GOOD IMAGE EXCELLENT SERVICES FINANCIAL STRENGTH INTENSIVE DISTRIBUTION NETWORK COMMITTED EMPLOYEES FOUR STROKE TECHNOLOGY AVAILABILITY OF PARTS LOCALIZATION LESS EMPLOYEE TURN OVER

o o o

HIGH PRICE LACK OF NEW MODEL LESSER PROMOTIONAL ACTIVITIES

o POOR QUALITY OF CHINESE BRANDS

o MARKET CONDITIONS OF KARACHI o NEW CHINESE BRANDS o Changing in Economics situation of Pakistan