CONVEY THE POSITIVE IMPACT THAT SUNY HAS ON THE WORLD
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SOLUTION
PARALLAX FEATURE STORYTELLING
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Tuesday, October 21, 14
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Tuesday, October 21, 14
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CHALLENGE
MAKE KEY INFORMATION AND TRANSACTIONS EASY TO USE
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SOLUTION
LEAN, FOCUSED INFORMATION ARCHITECTURE
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We minimized the number of paths that users could take. We didn’t want to overwhelm them, we wanted to present them with just the most important pieces of information and actions.
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Tuesday, October 21, 14
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Tuesday, October 21, 14
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Tuesday, October 21, 14
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Tuesday, October 21, 14
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SOLUTION
OFF-SCREEN AND HIDDEN NAVIGATION INTERACTION
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The ‘Now at SUNY’ drawer introduces off-screen, sidebar content as a companion to the parallax experience.
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Tuesday, October 21, 14
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The ‘Super Footer’ houses a great deal of information, but keeps overall screen real estate minimal.
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Tuesday, October 21, 14
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CHALLENGE ALLOW SHARED DATA AND ASSETS ACROSS SUNY
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SOLUTION A COHESIVE BACK END DATA ECOSYSTEM
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Tuesday, October 21, 14
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OPEN SUNY
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Tuesday, October 21, 14
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RESEARCH FOUNDATION FOR SUNY
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Tuesday, October 21, 14
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T4 DATA ECOSYSTEM
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OPENSUNY.EDU
SUNY.EDU
RFSUNY.ORG
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By using a shared data structure and TERMINALFOUR back-end, all three sites can share and publish from the same asset pool.
This includes news stories, data points, photography, media and search results.
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Tuesday, October 21, 14
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SOLUTION DATA-RICH FEATURE STORIES
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Tuesday, October 21, 14
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Predictive content strategy was used to introduce related stories and articles on the Features Page template.
This behavior emulates modern online newsroom best practices.
“I’m most proud that we rolled out a result that really reflected so many people’s input and ideas, yet still presented one, unified State University. We are 64 campuses strong, but there is no question at SUNY.edu that we are one system.”
David Belsky Director of marketing and creative services at SUNY