Reinventing booksmagazines andnewspapers inthedigitalage Frdric Kaplan / ozwe.com / craft.ep!.ch Cristiana Bolli Freitas / bread-and-butter.ch Laurent Bolli / bread-and-butter.ch

Whatis thefuture ofreading...

Thereisno suchthingas reading

Readingisafamillyof behaviorsthatlookthe same...

...butarefundamentally differents

Di!erent navigation patterns Linear Novel, Essay, Comics, Children Books

Di!erent navigation patterns Hierachical Magazines, Co!ee Table Books, Travel Guides

Di!erent navigation patterns Indexed Dictionnary, ...

Di!erent navigation patterns Branching Interactive novels...

Di!erent consumption style Bounded Magazine, Novel,...

Di!erent consumption style Endless Dictionnaries, Encyclopedia.

Di!erent gesture grammar one-handed Paperback books

Di!erent gesture grammar Two-handed Newspapers

Di!erent gesture grammar Interactive Children books

. Magazines . Novels . Newspaper . Travel Guides . Comics . Dictionaries . Childrens books . Catalogues . Essays . User manuals, ... 20th Century Stable Reading Forms

O One-handed Two-handed Extended . Novels . . Essays . Comics Childrens books Linear . Newspaper . Travel Guides . Magazines Hiearchical . User manuals . Dictionaries . Catalogues Indexed 20th Century Stable Reading Forms

? 21st Century Stable Reading Forms

Stableformscanevolve whennewreading interfacesareintroduced

CD-ROM New navigation pattern > Hypertext New gesture grammar > Pointer / Keyboard New semi-stable reading forms - Multimedia interactive encyclopedia - Multimedia interactive books

Web Real-time updating Open, easily expandable content New stable reading forms - Blog posts - Twitter messages

FIVEnew reading interfaces 21st Century Stable Reading Forms

Barcodes+scanners

Smartphones

Tablets

Boards

Futuremagicinterfaces foldable e-paper, tablets with built-in eye- tracking, reading robots, projection systems...

Yourturntowork.

Sixgroups.

Pickastableform. . Magazines . Novels . Newspaper . Travel Guides . Comics . Dictionaries . Childrens books . Catalogues . Essays . User manuals, ...

Pickoneormorenew interfaces.

Inventthereading experience.

Who. Where. When. How to start the reading experience Describe the reading experience, gestures, navigation, interactivity, ... The reading experience is interupted. What happens ? The reading experience starts again. What happens ? How does the reading experience end.

Respectthis structure. Buttrytofeed asmuchinfoas possibleinsideit.

Gestures.Postures. Interactivity. Socialexchanges. butalso... Distributionchannels. Revenuestreams. Businessmodels.

Onesingle theme

Thelittlered ridinghood

Thelittleredridinghood asamagazineonasmartphone asadictionnarywithbarcodes asanewspaperonaTVBoard asausermanualonaflexibledisplay

Thelittlered ridinghoodas achildrenbook oniPad

Atoolkittohelp yousketchthe reading experience.

Onlysixty minutesto prepareasix minuteshow...

AtWork!